The Platform Debate: Author/Speaker Michael Hyatt versus the NSA – Resolved!

Please note that since I wrote this post, the issue has been resolved. Woo Hoo!

I’m thrilled to report that the National Speakers Association has abandoned the name Platform, which leaves the wonderful Michael Hyatt able to continue his fabulous work to build their platforms. See Shep’s video annoucement.

In the wake of the National Speakers Association announcement at its annual convention a few days ago that it was renaming the organization “Platform,” some of us, who are passionate fans of Michael Hyatt — the New York Times bestselling author of Platform: Get Noticed in a Noisy World — have become quite vocal about this poorly researched, dubious decision.

For my part, as I shared earlier (and maybe ranted a little) on this Sugar Shock Blog, when I witnessed this brand roll-out, I became both appalled and saddened.

Michael HyattAlthough I greatly respect the National Speakers Association and its many remarkable members, I cannot fathom how a talented brand-name-search committee — which allegedly spent “two years” on this — could have been so in the dark about the amazing Michael Hyatt, who has branded “Platform” in a big way. Or, worse, if they knew about Michael and still proceeded with this move, it’s simply galling.

Not only has Michael penned his fabulous book Platform — which is, incidentally, a must read for all speakers — but he has created a wonderful Platform University and fabulous Platform Conference.

Although I had initially planned to dedicate much of this holiday weekend to making major inroads on my next book, I felt it important to take time out to stress via comments in the private National Speakers Association Facebook group and in two blogs posts here that Michael Hyatt is the undisputed brand holder of “Platform.”

Please join me to support bestselling author and speaker Michael Hyatt:

  1. Urge the National Speakers Association leadership to ditch the name change by writing to CEO Stacy Tetschner, who invites your comments about it.
  2. Recommend that the NSA apologize to Michael Hyatt.
  3. Do better Google searches and more substantive research before picking another brand name that may already be taken.
  4. And don’t stomp on the toes of someone, who is, after all, one of your own! Indeed, Michael Hyatt is not only a New York Times bestselling author with a huge platform, but he’s a sought-after, world-renowned speaker, who has done so much to help speakers, authors, bloggers, etc. get their messages out to a wider audience.

Also, please post comments on blogs by Daniel Decker, Stu McLaren, Kathleen Ann Thompson, Mike Kim, and Andy Traub, and thank them for coming to Michael’s support.

I also encourage you to read these thoughtful posts about this matter from Ryan Avery Stu McLaren, and Skip Prichard.

FYI, you can see the explanation here as to why the well-branded National Speakers Association was ditching its name and now calling itself “Platform.”

Now, let the fabulous Michael Hyatt teach you about building your own platform.

Again, please join me in urging the NSA leadership to reconsider this name change, because Michael Hyatt is already the preeminent holder of the brand, Platform. Please share your comments now.

Please see Shep Hyken’s video announcerment about the abandonment of the NSA name change.

 

Did NSA Leaders Forget to Google “Platform” Before Stomping on Michael Hyatt’s Brand? – Resolved!

Platform-theater-300x272I’m thrilled to report that the National Speakers Association has abandoned the name Platform, which leaves the wonderful Michael Hyatt able to continue his fabulous work to build their platforms. See Shep’s video annoucement.

Here’s the old post:

At its annual conference in San Diego this week, the National Speakers Association — which has been advancing the speaking profession since 1973 —  announced that it was changing its name to “Platform.”

Huh?

Wait a minute!

As I sat in the audience at this year’s NSA conference — which was really fabulous, by the way — this name change completely confused me.

More accurately, I felt very sorry for Michael Hyatt, the wildly acclaimed blogger, speaker and New York Times bestselling author of the fabulous book, Platform: Get Noticed in a Noisy World. which, incidentally, is a must read for any speaker or author.

I sympathized with Michael — former CEO of Thomas Nelson Publishers — because for years, he has contributed his brilliance, mined his creativity and allocated his hard-earned resources to invigorate and popularize the word, “Platform.”

For those of you not in the know about platforms, having one is imperative these days if you have a book, product, or talk. Learn about it from Michael Hyatt. (I also recommend that you read Seth Godin’s brilliant book, Tribes.)

As you may have guessed by now, I am a BIG fan of Michael Hyatt, which is why I’m posting off topic today.

Not only do I follow Michael’s blog and posts on his Facebook page, but I also often consult and implement his ideas from Platform: Get Noticed in a Noisy World. I’ve even traveled across country to attend one of Michael’s conferences, and I plan to fly to another one later this year.

Now you can understand why I”m so appalled and dismayed by the National Speakers Association’s name change to “Platform.”

How can the NSA do this to Michael Hyatt, who is, in effect, The Platform Man?

  • To begin with, Michael has a big platform of very engaged, loyal followers like me. Those of us in his tribe avidly read his thoughts on Facebook; follow him on Twitter;, check out his emails; and travel to attend events where he’s keynoting.
  • And consider this: Michael’s platform — at least on Facebook (41,770) and Twitter (224,000) — is far bigger than that of the National Speakers Association, which has only 16,824 fans in its private Facebook group and only 11,600 followers on Twitter.
  • Meanwhile, Michael Hyatt also runs his fabulous Platform University, of which I’m a member.
  • Furthermore, he hosts the acclaimed Platform Conference.
  • Michael also offers services to help speakers, authors and people like you and me build our platforms. By the way, stay tuned for my new, classier look, which soon will be unveiled on my website and blog, thanks to Michael’s Get Noticed theme.

PlatformNSASo why the heck is the reputable National Speakers Association — which prides itself on authenticity, originality and even ingenuity — stomping on the toes of Michael Hyatt, who, as a sought-after speaker, is essentially one of their own?

Frankly, I’m disappointed and surprised by this questionable move by the National Speakers Association.

Platform-Infographic-5701Indeed, this ill-advised name change puts me in an extremely awkward position.

I’m not yet a full-fledged member of NSA, but I’m a member of the amazing NSA Academy so I can develop skills to become a better speaker, which, in turn, will help me build my platform.

Plus, I greatly respect the many talented, remarkable NSA speakers, some of whom are bestselling authors with remarkable platforms of their own.

Furthermore, I’ve been eagerly looking forward to getting my NSA speaker certification.

Meanwhile, I certainly appreciate the NSA conventions, which, as I witnessed this week and in previous years, are classy, professional events.

But none of this changes the fact that NSA taking the name “Platform” is NOT a classy move.

More to the point, this name-change is completely lacking in integrity, a trait that many NSA members seek to possess. (See Kathleen Ann Thompson’s clever blog post about this.)

Not only that, but the NSA name change violates the organization’s own code of ethics, as Stu McLaren observes.

In short, my loyalty lies with Michael Hyatt, who expressed his astonishment in a Facebook post.

By the way, I even urge you to see the helpful infographic (to your left) that Michael created to help people like us build our platforms.

Frankly, I’m barffled. Didn’t the NSA name- rebranding committee — whose members were praised in the video below — do their homework or due diligence, as platform builder and blogger Daniel Decker asks?

Didn’t at least one member of this illustrious name-change committee do a Google search on the word “Platform” before stomping on Michael Hyatt’s brand and look?

Dian’t at least one committee member hear of Michael Hyatt?

It’s super easy to discover, as Mike Kim so eloquently blogs,.that Michael Hyatt “owns” the word, “Platform.”

Go ahead. Do a Google search now for the words, “Platform and Michael Hyatt.”

As of today, you’ll get a whopping 157,000 hits!

Isn’t t the NSA name change, in fact, brand theft, as Andy Traub suggests?

As you can tell, a number of us in Michael’s tribe are up in arms.

Sure, the concept of a platform has been dicussed for years in publishing and speaking circles and books that predate Michael’s have addressed this subject — but of all people today, Michael Hyatt is the go-to guru about the value of building your platform.

In fact, Hay House, publisher of my most recent book, Beyond Sugar Shock, even recommends that ALL of its authors or wanna-be authors read Michael Hyatt’s book, Platform: Get Noticed in a Noisy World.Likewise, my next publisher, Balboa Press, which has a partnership with Hay House, greatly respects Michael.

Of course, despite my background as an objective journalist, I make no claims to this being a measured post such as those by Ryan Avery or Stu McLaren.

What it comes down to is this: How can a speakers’ organization, which touts the value of crediblity and not stealing others’ material, in effect, create a name and logo that are uncannily similiar to one used for years by Michael Hyatt — whether they did so knowingly or not?

Now, I urge you: Put yourself in Michael Hyatt’s place. How would you feel if one day some organization took the name you’ve been spending years to brand?

I’d certainly be concerned if an organization with similiar goals to mine changed its name to Sugar Shock or Beyond Sugar Shock.

Therefore, as a Michael Hyatt fan, I urge the leadership of the National Speakers Association to:

  • Issue a formal apology to Michael Hyatt.
  • Totally abandon the name “Platform” as its new name.
  • Do due diligence and extensive research to ensure that it won’t again pick a brand that is already taken by another person or organization.
  • Make this entire name-change process more public and enlist feedback from ALL members of NSA and the Academy.

Please weigh in with your ideas. I’d love to hear what you think, but first, watch the video below where the name change (theft?) to Platform is announced at the recent National Speakers Association conference.

Join the conversation. So do you think the NSA name change is right or not? Speak up now. Also please share your comments with NSA leadership.

 

Sugar Addicts in the San Francisco Bay Area: Let Me Liberate You Sat., April 13


Connie celery_clean copySugar and carb addicts, get help to free yourself from your potentially deadly habits on Sat., April 13 at 7 pm at Book Passage in Corte Madera.

Indeed, it’s now my honor and privilege to personally guide, coach, educate and empower sugar and carb addicts in the San Francisco Bay Area on Saturday, April 13, which is, coincidentally, two days before a momentous time for me.

Yes, on April 15, I will have gone 15 years sugar-free (mostly)! Bear in mind that I wasn’t perfect, and not beating up on myself too much or slipping is one of the keys to my success. (You’ll find out how you, too, can be imperfect but still triumph over your sugar addiction.)

The program at Book Passage is being presented, thanks to the remarkable organization, Left Coast Writers, a fabulous group that supports new and established writers.

Please note that this appearance at Book Passage is my first talk and book signing since the publication of my book, Beyond Sugar Shock: The 6-Week Plan to Break Free of Your Sugar Addiction & Get Slimmer, Sexier & Sweeter.

The reason that I didn’t do any book signings or give any solo talks in 2012 (other than one appearance as part of a group of authors) is because I wanted to spend as much time as possible with my terminally ill Mom before she passed away. Recently, I lost her. (In fact, I moved from the East Coast to the West Coast to be near her and be of service to Mom before she passed away. (One of our most fabulous moments during our last year together was when two boxes of books arrived from my publisher, Hay House, and my mother raved, “Absolutely terrific” and “Beautiful.” I have a video of the special occasion.)

Anyhow, during my first Beyond Sugar Shock appearance on April 13, I’ll give you insights and simple starter secrets so you can:

  • Activate the positive power of one of procrastination. (Huh? Trust me — it’s a simple,
    calming tool.)
  • Quickly decode and then welcome (really!) your annoying sugar cravings.
  • Remember the sour scoop about sugar (that it can lead to cancer, type 2 diabetes and even kill you early) when you’re overcome by must-have-sugar-now! feelings.
  • Pick
    yourself up after you’ve “slipped” and fallen off your less or no-sugar
    plan, especially after emotionally trying times.
  • Dissolve
    your desire for dangerous sweets but still enjoy tasty chocolate treats.
    You’ll even find out how to get recipes for healthy choco-goodie and get to savor tasty sugar-free desserts.
  • Stop being
    duped by innocent-looking, seductive foods that are actually sugar traps.
  • Laugh at
    my — and your — silly-on-sugar behavior. (You’ll chuckle at my former
    Sugar Shrew ways!)

In short, in our time together, you’ll get to Turbocharge
your Sugar-Free Power.

The event on April 13 takes place at:

Book Passage
51 Tamal Vista Blvd
Corte Madera
For those of you who don’t know my background, here’s a short bio:
Bestseller Beyond Sugar Shock BS
The Accidental Sugar Liberator Connie Bennett is transformational speaker and author of the international bestseller Beyond Sugar Shock: The 6-Week Plan to Break Free of Your Sugar Addiction & Get Slimmer, Sexier & Sweeter. The Hay House book has been praised by a Who’s Who of health and empowerment experts,
including Dr. Wayne Dyer, Dr. Christiane Northrup, and Dr. Daniel Amen.
Connie’s second book is the eagerly awaited follow-up to her acclaimed bestseller, Sugar Shock! How Sweets and Simple Carbs Can Derail Your Life—And How You Can Get Back on Track, which has been praised by America’s Favorite Doctor, Dr. Mehmet Oz.
Connie’s
sour-to-sweet journey began in 1998, when she was pummeled by 44
ailments, including crushing fatigue, brain fog, horrible headaches,
rollercoaster mood swings, and severe PMS. When Connie’s new doctor
blamed every single symptom on her excessive sugar habit and ordered her
to quit consuming her cherished sweets, she reluctantly complied. Much to her
surprise, all her ailments vanished, and Connie became energetic,
focused, and free.
She triumphed over her dangerous habit, because while grudgingly giving up her favorite “treatsd,” Connie
created cool tools to ease her dreaded and difficult transition and turn
it into a positive, fun-filled, life-changing adventure. Since 2001, Connie has been coaching, guiding, and
inspiring thousands of people worldwide on how to easily triumph over their
carb addiction so they can discover that Life is Sweeter When Sugar
Doesn’t Seduce You.™

Now, Connie runs her popular Sugar Freedom Now Retreat (virtual, recorded, and live), which is the companion program to Beyond Sugar Shock.
She is also host of the Gab with the Gurus Radio Show, for which she
interviews top names in a variety of fields from health to the Law of
Attraction. Connie studied at the Institute for Professional Excellence
in Coaching (iPEC), the Institute for Integrative Nutrition (IIN), and
Northwestern University’s Medill School of Journalism. Get free gifts to help you reach Sugar Freedom at
www.Connie-Bennett.com

Now, Connie guides, inspires and sweetens the lives of carb addicts
worldwide by playfully sharing her tried-and-true “Secrets to Easily,
Joyfully Release Your Sugar Addiction… Even if You’ve Failed Umteen Times Before.”

Connie is now on the road for The Sugar Freedom Tour, which celebrates her 15 years of
being mostly sugar-free (yes, she wasn’t totally perfect, and she’ll tell you why). To participate in this once-in-a-lifetime
opportunity and bring Connie to your home, religious or civic group, and/or place
of business, contact her (just fill in the form) at www.BeyondSugarshock.com. If desired, Connie also can offer private coaching to sugar addicts, coaches or other
health professionals to help them help their clients.

Sugar Addicts: Get Personal Help During The Sugar Freedom & Forgiveness World Tour

Bring me Into Your Living Room, Community Center, Place of Worship or Business to Discover “Secrets to Fast Forward Beyond Sugar Shock to Get Slimmer, Sexier & Sweeter”

All Stops are by Request Only

Sugar_freedom_finalSugar addicts, let’s connect and let me help you in the fleshnot just
virtually
through Facebook, Twitter, LinkedIn, Pinterest, Google+ or YouTube. 

Bring me into your living room, community center,
place of business or worship so you’ll discover “Secrets to
Fast Forward Beyond Sugar Shock to Get Slimmer, Sexier & Sweeter.”


Drum roll!

I’m thrilled to announce that, in honor of my 15 years sugar-free (mostly) — or “my 15-year-sugar-free-iversary” — in mid-April, I’m
going on the road to personally help, encourage, and inspire thousands of sugar and carb addicts as part of The 2013 Sugar Freedom &
Forgiveness World Tour
.

You now have this once-in-a-lifetime opportunity to
book me to speak to intimate groups (10 people and up) in your private home,
community center, place of worship or business all across the United States and parts of Europe, including San Francisco, Atlanta, New York, Paris, and Sydney.

Please note that all stops are by request only.

Apply here to be included as part of the 2013 Sugar Freedom & Forgiveness World Tour.

During my talks on the tour, I’ll:

  • Reveal never-shared secrets to effortlessly let go of your sugar habit and flip on your Sugar-Free Power.
  • Give you 3 simple, powerful tools to stomp out scary sugar cravings as they strike.
  • Help you identify your two biggest obstacles to success.
  • Disclose the single biggest mistake most people make when trying to limit sweets and tell you how to easily avoid it.
  • Share one simple tactic to fast-forward you to success.
  • Give you the sour scoop–on how eating too many
    sweets doesn’t just make you gain weight. Overdosing on sweets—which most
    people do—can mess up your moods, ruin your concentration, squash your  libido, and trigger, heart, disease, cancer and
    type 2 diabetes.
  • Personally answer your top question(s).

This talk is for you if:

  • You want to shed excess weight to get slimmer, sexier, and sweeter, as well as happier, positive, and more focused.
  • You feel addicted to sugary foods
    or processed carbs. (You can relate to alcoholics or drug addicts.)
  • You want to boost your energy.
  • (Females) You have horrible female
    challenges during either your time of month (your period) or life (menopause).
  • (Males) Your libido isn’t what it
    used to be.
  • You have hypoglycemia (low blood
    sugar), prediabetes, type 2 diabetes or heart disease.
  • You suffer from one or more of the
    following symptoms: mood swings, severe fatigue, headaches, crying spells,
    difficulty concentrating, depression, forgetfulness, and lightheadedness.
  • You’ve read one or both of my books,
    Sugar Shock or Beyond Sugar Shock, but would like personal guidance to Easily
    Achieve Sugar Freedom.
  • You want to look and feel younger, turn heads whereever you go, and out-perform people 15 years younger.

The 2013 Sugar Freedom & Forgiveness World Tour
kicks off mid-April in the Western part of the United States.

I’ll reach the rest of the U.S. and parts of Europe and Australia later in the year.

Apply here, on this Sugar Shock Blog, to be included in this once-in-a-lifetime event.

Please note:

  • Limited opportunities are available on a first-come, first-served basis.
  • You can choose between: A 45-minute talk, a 1-hour Smart-Sugar-Sleuth
    Supermarket Tour, and a 3-session Turbo Charge Your Sugar Freedom private coaching package.
  • Your advance orders of 10 or more copies
    of Beyond Sugar Shock will be shipped
    in advance.

The 2013 Sugar Freedom and Forgiveness World Tour
is dedicated to my beloved mother, who recently passed away.

To bring me into your home, community or place of worship to discover “Secrets to
Fast Forward Beyond Sugar Shock to Get Slimmer, Sexier & Sweeter,”
submit your application now.

If you have any questions, submit them here. (They will not be published unless you agree.)

Connie Bennett is a bestselling author (Beyond Sugar Shock and Sugar Shock), an internationally acclaimed transformational speaker, and a sugar-addict-turned Sugar Freedom Coach, who runs the popular Sugar Freedom Now Virtual Course.

Connie’s sour-to-sweet story began in 1998 when she was ambushed by a whopping 44 mysterious ailments, including crippling fatigue, unpredictable mood swings, severe PMS, and scary heart palpitations. On doctor’s orders, Connie reluctantly gave up her cherished candies, cookies and other “culprit carbs,” and much to her delight, ALL of her symptoms disappeared. Soon, people kept asking Connie her secrets to breaking free, which led to her becoming now known as The Sugar Freedom Coach.

Connie’s new book, Beyond Sugar Shock, has been endorsed by Dr. Wayne W. Dyer and many others. Her first book, Sugar Shock, was praised by Dr. Mehmet Oz.

In mid-April, Connie will embark on The Sugar Freedom & Forgiveness World Tour. It is designed to help sugar addicts around the globe easily release their dangerous habit so they can get slimmer, sexier and sweeter — and have fun at the same time.The tour — which also is intended to help people discover that Life is Sweeter without Sweets — will raise awareness about the harmful dangers of over-eating sweets and refined carbs. (The average person over-indulges in these fast-acting, non-foods, whether she or he knows it or not.) The Sugar Freedom & Forgiveness World Tour is commemorating Connie’s 15-year-sugar-free-iversary (of mostly shunning those dangerous sweets). It is dedicated to Connie’s recently deceased mother.

Connie has been featured by hundreds of media outlets, including “CBS News Sunday Morning,” “Oprah & Friends Radio,” “The Howard Stern Show,” TIME magazine, Woman’s World, Women’s Health, Delicious Living, Shape, The Chicago Tribune, and Detroit News.

Connie is a certified life coach, who trained at the Institute for Professional Excellence in Coaching or iPEC; a certified health coach, who studied at the Institute for Integrative Nutrition; and an accomplished reporter, who has master’s of science degree in journalism from Northwestern University’s esteemed Medill School of Journalism.

She hosts the popular Gab with the Gurus Show, for which she interviews bestselling authors and experts in a variety of fields, from wellness to relationships to social networking.

Get free gifts at Connie’s website, BeyondSugarShock.com, and connect with Connie on Facebook.

Woo Hoo! Beyond Sugar Shock Out Today – SAVE the Date, Tues., June 5 for Offical Book Launch

HR Beyond Sugar Shock_RGBWoo Hoo!!  Today’s a REALLY, REALLY BIG day for me!

In 1998, I very reluctantly quit sugar on doctor’s orders. (He blamed sugar for my 44 symptoms, including my fatigue, brain fog, migraines, and severe PMS.)

FINALLY, today, 14 years after I desperately kicked sugar on doctor’s orders, my new book, Beyond Sugar Shock, is officially released.

It is hitting bookstores nationwide (in the U.S. and Canada). On Monday, it will be published in the U.K.

If you buy a copy of Beyond Sugar Shock, please send a photo of you and the book, which can help YOU easily, joyously release your sugar addiction, too.

When you send your photo, I’ll even post it here, too.

Please note that right now, we’re building momentum for TUESDAY, JUNE 5.

On TUESDAY, JUNE 5, you’re invited to tell your loved ones, fans, friends, relatives, and sugar-addicted co-workers — even people  you don’t like too much! ( they’re probably high on sugar!) — to buy Beyond Sugar Shock.

Find out why this book has been praised by Dr. Christiane Northrup, Dr. Wayne W. Dyer, Dr. Daniel Amen, Brian Tracy, Bernie Siegel, Dr. Jonny Bowden, Dr. Joe Vitale, Marci Shimoff, Kathy Smith, Jacob Teitelbaum, M.D. and many others.

Keep checking back here to the Sugar Shock Blog for more news about our Beyond Sugar Shock Book Launch on TUESDAY, JUNE 5, when we seek to HELP sugar addicts worldwide.

And make sure to SAVE THE DATE, TUESDAY, JUNE 5 to spread the word about Beyond Sugar Shock.

Do you have a large mailing list? If so, sign up here to join my book launch on Tuesday.

Bloggers, Wellness Experts, Authors, Health Coaches, Low-Carb Advocates & More: Join My Bestseller Book Launch for Beyond Sugar Shock on Tuesday, June 5: Help Build Grass Roots Momentum & Buzz

bestseller bookAttention:

Mommy and health bloggers, wellness experts, authors, health coaches (who, like me, are graduates of the Institute for Integrative Nutrition), low-carb advocates, Paleo gurus, and former sugar addicts, as well as stay-at-home moms, business executives, struggling sugar addicts and others interested in health and wellness,

Please help me to help millions of sugar adddicts or carb addicts around the world.

On Tuesday, June 5, you’re cordially invited to join the launch of my second book, Beyond Sugar Shock, which was recently released in the United States, Canada and the United Kingdom.

If you’ve never participated in a book launch before, let me explain how it works. Trust me, it’s really easy, personally rewarding, and even potentially lucrative (later on) to join us!

So, on Tuesday, June 5, you’re invited to send out a beautiful email prepared by my wonderful publisher, Hay House, to your entire mailing list.

Now, if you don’t have a mailing list, don’t worry. You can still join us. Just think about it: Everyone is either a sugar or carb addict herself or himself or knows one, right? (Just look at the people around you mindlessly polishing off those quickie carbs .)

For those of you with no mailing list, simply dash off this snazzy email to 50 to 100 or more of your colleagues, friends, neighbors, relatives — whether they’re hooked on sugar or not. Then, send to people who help  you such as your chiropractor, fitness trainer, hairdresser, or physician — even if they don’t “get it” yet. Just ask them for their email adress.)

We’ve done more to make this easy for you. Go here to get copy for your ezine (long, medium or short in length), as well as Facebook posts, tweets and LinkedIn comments.

Join our massive grass-roots effort to reach people who need help to gain control over their sugar or carb addiction and Get a Life that Rocks™, as I like to put it.

Why Millions Need Our Help: Sugar Is Toxic & It Can Kill You Before Your Time

Why do millions need our help? And why can Beyond Sugar Shock come to the rescue? Because the average person in the U.S. — perhaps you? — consumes at least 170 pounds of sugar and other sweeteners such as high fructose corn syrup, crystalline fructose, etc. per year. Insider figures cite far higher figures — 228 pounds per person per year! (In Great Britain and other civilized countries, sugar consumption rates are high, too.)

In addition, the typical U.S. resident — you again? — unthinkingly takes in nearly 200 pounds per year of sugar’s culpable cousins — refined white-flour products such as white bread, white-flour pasta, white bread, mashed potatoes, and white rice. All these processed foods — what I call quickie carbs or much-like sugar carbs — also are speedily metabolized in our bodies.

All those sweets and refined carbs put you into Sugar Shock often. That means these quickie trigger elevated blood sugar levels, repeatedly over-stimulate insulin release, cause excessive inflammation, and pave the way for nearly 150 devastating, mostly preventable diseases or conditions, including obesity (of course), but also heart disease, blood sugar disorders (from hypoglycemia to type 2 diabetes), cancer, and even Alzheimer’s disease.

To put it bluntly, if you put yourself into Sugar Shock on a regular basis — as most people in civilized countries do — you can get fat and sick, and die well before your time.

Will You Join Us to Help Save People’s Health, Moods, Inner Peace, Relationships & More?

So will you join our worldwide effort to help millions of people worldwide to shed pounds, become more energetic, reverse or halt type 2 diabetes, prevent heart disease or cancer, and even boost their libido? Yes, quitting or cutting back on sugar and refined carbs can do all of that — and much more, as you can learn in Beyond Sugar Shock.

How Will this Book Help Sugar or Carb Addicts? And How Did it Come About? 

You’re probably wondering why I think this book is special. Well, in Beyond Sugar Shock, I present a six-week Mind-Body-Spirit program, that gently, compassionately takes sugar or carb addicts on a fun, empowering adventure so they can easily, joyously release their dangerous, potentially deadly habit.

Briefly, here’s the back story. Beyond Sugar Shock has been about 14 years in the making.

Back in 1998, when I quit sugar on doctor’s orders, I didn’t know how to go about doing it. So while kicking sugar, I began to create simple techniques to help me easily let go of my over-attraction to those tempting sweets. In Beyond Sugar Shock, I share these easy tools.

Then in 2002, four years after quitting sugar, I began in earnest to coach people to achieve that exhilarating state I now call Sugar Freedom. At the same time, I interviewed hundreds of experts to learn about sugar’s dangers and to discover new cool tools, which I also share in Beyond Sugar Shock. (In between, my first book, Sugar Shock, also was published, and much to my joy, it was even praised by Dr. Mehmet Oz. Dr. Stephen T. Sinatra was the medical consultant, and Dr. Nicholas Perricone wrote the foreword.)

Beyond Sugar Shock  — which has been endorsed by Dr. Wayne Dyer, Dr. Christiane Northrup, Dr. Daniel Amen, Joe Vitale, Marci Shimoff, John Assaraf and many others — gives sugar and carb addicts what they need and seek. (That’s my intention, at least!

In fact, this book is what I would have loved to have in 1998, when my physician insisted that quitting sugar would make all 44 of my awful ailments disappear. (He was right!)

How to Join the Beyond Sugar Shock Book Launch 

It’s simple to join us. Here are the 2 quick steps to take:

  1. Sign up now to join the Beyond Sugar Shock Book Launch. (Many thanks to Hasmark Services for their vital support to coordinate this Book Launch.)
  2. Email the snazzy email my publisher, Hay House, provided to either your mailing list of hundreds or thousands or, if you don’t have one, to a group of 50 to 100 friends, colleagues, and relatives. Just go through your email list. (By the way, you can send either this HTML version or an text version.  (Huge gratitude goes to Hay House for creating this dazzling email for you to send.)
  3. Get more marketing copy to use in your ezine, on Facebook or LinkedIn. You even get some fun tweets.

Attention, Bloggers: Another way to join our Beyond Sugar Shock Book Launch is to blog about this book or to post a review. We’re also offering you two books — one for you and one to give away as a prize. For details on the Blogger Book Launch, please contact me, and I’ll send you details.

Note to Colleagues of the Institute for Integrative Nutrition: When you get involved with my book launch, I’ll help you help your sugar-addicted clients. In fact, on June 28, I’m hosting a private program just IIN-ers. Please contact me to get details.

Here’s a quick reminder how to join us:

  1. Sign up now to join the Beyond Sugar Shock Book Launch.
  2. Share this special email from my publisher, Hay House, to either your mailing list or your group of 50 to 100 friends, colleagues, and relatives.
  3. Get pre-written marketing copy for Facebook, LinkedIn, Twitter and your ezine.

By the way, you may be wondering why I’m holding a grassroots effort. Suffice it to say that in these times of social media, as an author, you have an amazing opportunity to directly reach many of the people you serve, which is very exciting.

Also, did you know that launching a book is a huge endeavor, and if your budget is limited, you need to use some innovative ways to get the word out? That’s why I am so very grateful in advance for your help so that I can help sugar addicts worldwide.

So thank you from the bottom of my heart for joining us!

Questions? I’m here for you. Just ask away.