Announcements

I’ll Be at Book Expo America This Week

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For this important week in publishing — during which Book Expo America takes place — my fun author friend Dr. Diana Kirschner and I are playfully going out on a limb to drum up interest in our books. Here’s a press release that’s now going out to the media today.
Authors Develop Zany, Outrageous Marketing Gimmicks to Nab Publishers & Fans in these Challenging Economic Times
NEW YORK—As thousands of authors vie for publishers’ and readers’ thumbs up in this uncertain economic climate, some innovative, pro-active authors are taking matters into their own hands by coming up with over-the-top, outrageous, humorous marketing gimmicks.
“It’s time to become an out-of-the-box-thinking author-preneur, who creates gutsy, captivating messages that nab the attention and tickle the funny bones of readers and publishers,” claims author Connie Bennett, who is laughingly walking around Book Expo America on Friday and Saturday sporting a provocative, 24”-by-30” sandwich board that says, “Are You ‘The One’?”
The amiable author’s “Are You `The One’?” message—which looks like a single’s ad—pokes fun of the fact that Bennett is both a single woman and an available author with a Big Platform, who’s seeking “a committed relationship” with a “compatible publisher” to release her second book.
“I wanted to playfully show that I have the guts, initiative and ingenuity to be a successful author no matter what the economic climate,” adds Bennett, an experienced journalist, certified health counselor, self-described “Ex-Sugar Shrew!” and author of SUGAR SHOCK! (Berkley Books) (www.SugarShock.com).
SUGAR SHOCK! (Berkeley Books)—a bestseller on Amazon—has a foreword by Dr. Nicholas Perricone and has been endorsed by Dr. Mehmet Oz, Dr. Christiane Northrup and film mogul Harvey Weinstein. The book’s contributing author is cardiologist Dr. Stephen Sinatra.
Bennett’s second book—for which she’s publisher hunting—is a fun, friendly, compassionate, diet book, The Better Habits Diet: Slim Down, Boost Energy, Rev Up Your Libido & Be Happier in Only 21 Days. Fans are already signing up in advance to buy it at a special website, www.BetterHabitsDiet.com.
[FYI, for those of you who are waiting for my next book, I just changed the title — it used to be called The White-Out Diet.]
The single author facetiously promises on her sandwich board, “Will put out on first date!!”—meaning that she’ll share information about her new book with interested publishers.
Admittedly, Bennett is “embarrassed” by her bold sign, and she’s even offering passers-by nuts to underscore the nuttiness of her marketing campaign.

Announcements

Joshua Rosenthal, Dr. Richard Linchitz & Others Are Involved in The Smart Diet Habits of Highly Successful Losers

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Naturally, when you buy a health or diet book, you want to know if any celebrities and health experts are behind it.
Well, I’m pleased to announce that The Better Habits Diet has the participation of some cutting-edge people in the fields of health and wellness.
In fact, some acclaimed people already have come on board.
Baden First of all, respected integrative physician Richard M. Linchitz, M.D. – a cancer survivor himself — will serve as medical consultant for The White-Out Diet.
Dr. Linchitz’s story is amazing. Back in 1998, he was diagnosed with lung cancer (despite never having smoked).
His doctor delivered a bleak diagnosis — he told him that 55 percent of lung cancer patients people lived for only five years.
Despite the negative news, Dr. Linchitz recovered by making massive changes to his diet and lifestyle.
In fact, Dr. Linchtiz will share his tale in The Better Habits Diet. And together, we’ll offer offer his tips so you, too, can achieve optimal health and possibly even put cancer at bay.
Joshua_message_pic In addition, I’m pleased to announce that Joshua Rosenthal MScEd, the acclaimed founder and director of the Institute for Integrative Nutrition (IIN), the largest nutrition school in the country, is writing the introduction.
As I’ve indicated a number of times on my Sugar Shock Blog, I attended the Institute for Integrative Nutrition in 2005 to 2006, and found this to be a rewarding, uplifting and enriching experience for a number of different reasons.
First off, one of the most exciting things about attending IIN was that we regularly listened to lectures from big-name, stellar guest lecturers — people like Deepak Chopra, Dr. Andrew Weil, eating disorder specialist Geneen Roth and Dr. Walter Willett of Harvard.

Blogger or Web Spotlight

Feel Special & Enrich Your Life With True Love – Guest Blog Post

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You can enrich and energize your life with true love rather than sugar.
You can feel so rewarded and fulfilled in a marriage or committed relationship that those quickie carbs completely lose their allure.
With proactive techniques that you’ll learn here, love can fill you up, not an empty, tragic sugar addiction that you need to frequently re-fuel with empty-calorie, health-harming carbs.
Today’s special blog post is for single ladies (never-married, divorced or widowed) — or even unsatisfied married women — who long for fulfilling, amazing true love with a remarkable, adoring man.
The author of this post is the charming, long-married, personable psychologist Dr. Diana Kirschner, the bestselling author of Love in 90 Days: The Essential Guide to Finding Your Own True Love.
Dr. Diana, who gave you many helpful tips on my Gab With the Gurus Radio Show last Tuesday, reminisces here about her early days as a child when her mom used sugar as love. Then, she offers you tangible guidelines to find and keep true love. (She wrote this post especially to help you, because we ran into each other and became friends this past weekend at a wonderful Book Publishing 2.0.program.
This is a rare treat to get a special Sugar Shock Blog post from Dr. Diana, who is a media darling. The friendly therapist/bestselling author has appeared on Oprah, The Today Show and recently The Mike and Juliet Show, where she ran a 90-day Love Challenge. (Sure enough, Amelia, the love mentee, did find someone.) So here’s Dr. Diana’s post:
Feel Special & Enrich Your Life with Fulfilling, Nurturing True Love — Not Unfulfilling, Unsatisfying Sugar by Dr. Diana Kirschner, the bestselling author of Love in 90 Days: The Essential Guide to Finding Your Own True Love.
When I was a child, my mother often showed her love by secreting me away from my other siblings and sharing a cookie, a piece of cake or candy just with me. In fact, she stressed that she was sharing it with me because I was so special. I certainly felt special—even though the sugary love drug usually made me sick to my stomach. (Ring a bell?)

Announcements

Help Me to Help You — The White-Out Diet Will Be In Your Hands Jan. 2010, Helping You, If You Spread the Word Now

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Special Announcement:
Greetings, wonderful, savvy people,
Today, exactly 11 years since I first kicked sugar and refined carbs and got a better life.
And today, I’m launching an unusual pre-book-deal, marketing campaign.
The economy is prompting me to do something really different so that I can get a book deal for my next book, The White-Out Diet, which I know could help many.
Please see this email (below), which I just sent to members of my mailing list.
If you can help, I’d really, really appreciate it!
Anyhow, my goal is to help millions, and I think I can, but I need wonderful people like you to spread the word! Please read on.
Thanks in advance ever so much! See letter below.
Warmly and gratefully,
Connie
Subject: Help me, please… The White-Out Diet, my next book, is coming with your help — benefits galore
Dear [Your Name Goes Here],
Would you like to lose weight for good,
banish fatigue, boost your energy, feel and look
more youthful, get more oomph in the bedroom and
build a life of passion, purpose and pizzazz?
Well, The White-Out Diet, my next book
(the follow-up to SUGAR SHOCK!), is intended to help YOU
achieve ALL of that — and more.
This book, I hope, will come out in January 2010.
But here’s the catch: I need your help so that this book
will become a reality and be available to you through bookstores,
libraries and online retailers.
You see, while this fun, easy-to-read,
friendly, compassionate book can help
you in so many ways, these challenging
economic times are prompting me to
rely on you.
Let me explain.
Like all other industries, the
publishing industry has been hit
by the economic downturn.
Publishers are tightening their belts and making less acquisitions.
So my literary agent explains to me.
More importantly, major publishers only want to make book
deals with people, who are household names
— movie stars, TV personalities, celebrities and so on.
And publishers only want authors with a “Big Platform”
— this means millions (or least hundreds of
thousands) of followers, fans and friends.
Therein lies my challenge.
While editors at publishing houses loved my White-Out Diet
concept and my background as author of an acclaimed
book (SUGAR SHOCK!) from a major publisher (Berkley Books,
part of the Penguin Group), their enthusiasm was dampened
because I’m not a household name — yet.
And while I do have a Big Platform,
it’s not big ENOUGH — yet.
But I’m determined to get The White-Out Diet published so it can help you.
So I realized that it’s time to put the Law of Attraction into action.
And I’d be grateful to you for any help you can give to make this happen.
The White-Out Diet is a great book, and it deserves to be in your
hands next January, 2010, so it can help you.
Ultimately, this challenge presents an
incredible opportunity.
It’s time for me to become pro-active,
creative and what I call “author-preneurial.”
I’m even planning some outrageous, exciting activities
to drum up the necessary attention in The White-Out Diet, because
I KNOW this book can really enhance, improve and change your life.
(Got any clever, out-of-the-box marketing and promotion ideas? Know any celebrities?
Please share this info with me
ASAP, but privately.)
So would you be kind enough to act now (spending only about a
minute or two) to support the campaign to get The White-Out Diet
into the hands of people who need it?
Act now, please. Just go here:
=====>>>>>
http://www.WhiteOutDiet.com

Announcements

The Great Worldwide Sugar-Out Challenge: Ann Louise Gittleman, Nancy Appleton, Dr. Larry McCleary, Dr. Scott Olson & Other Experts Offer Inspiration & Information to Sugar Addicts Everywhere

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Whenever a new year arrives, millions of Americans and people around the world put losing weight, improving health and getting in better shape as top resolutions.
A group of us health experts challenge you to confront and defeat your sugar habit as a vital, potentially life-changing step to help you peel off pounds and perhaps resolve numerous health issues.
Please join about a dozen of us — authors of books about sugar, doctors and nutritionists — on Jan. 16 at 12 noon Eastern on my Gab With the Gurus Radio Show when we issue the Great Worldwide Sugar-Out Challenge.
On Jan. 16, a little over two weeks into the new year, we will invite you sugar addicts out there (you know who you are) and overweight or obese people, to either cut back or totally kick sugar and refined carbs to lose weight, as well as help your mind, moods and overall health.
We also want to draw attention to the fact that the average American consumes about 170 pounds of sugar per year or one cup a day. (By “sugar,” we mean all caloric sweeteners, including high fructose corn syrup, glucose syrup and dextrose and honey.) People in other countries take in too much sugar as well.
All of these excess sweeteners could lead to more than more than 100 health problems, including obesity, type 2 diabetes, heart disease, cancer, Alzheimer’s Nancy Appleton disease, polycystic ovary syndrome (PCOS), failing memory, anxiey, mental confusion, sexual dysfunction and infertility.In addition, too much sugar can cut your life short and age you more quickly.
Among the experts who will join us for the special, hour-long Gab With the Gurus Radio Show is Dr. Nancy Appleton, Ph.D., author of Lick the Sugar Habit. Nancy — one of my inspirations — is an anti-sugar pioneer, who has been warning about the dangers of sugar since the 1970s. Perhaps you’ve seen her jaw-droppingly large list of 146 Reasons Why Sugar is Ruining Your Health, an amazing, continually expanding checklist that’s been been widely circulated.
We’ll also be joined by “First Lady of Nutrition” Ann Louise Gittleman, Ph.D., the diet/detox expert, visionary and author of the really helpful, practical book, Get the Sugar Out: 501 Simple Ways to Cut the Sugar Out of Any Diet. (Ann Louise’s picture is at the top of this page.)