Awesome Update: Please note that Yummiloo, a TV show that will promote healthy eating to kids, has been funded! This is my post, which I hope, helped.
An Invitation to Health Colleagues, Concerned Parents, Chefs, Healthy Eaters & Anyone Who Eats Cleanly:
Wouldn’t it be AWESOME if millions of preschool-aged-children across the U.S. could watch a clever, creative TV show, which encouraged them to eat healthy foods? The time is finally here! This is your chance to make a BIG difference.
“Yummiloo,” an animated food-adventure TV show for preschoolers, is in the works. Based on the award-winning app, “Rainbow Power,” the TV show, “Yummiloo,” focuses on eating well.
For instance, we'll be joined by Dr. Ann Louise Gittleman, author of Get the SugarOut; Elizabeth Abbott, author of Sugar: A Bittersweet History; Dr. Eric Westman, director of Duke Lifestyle Medicine Clinic;(?), Dr. Hyla Cass, integrative psychiatrist and author of 8 Weeks to Vibrant Health and Natural Highs; MeMe Roth, founder and president of the National Action Against Obesity; Dr. Nancy Appleton, author of Lick the Sugar Habit; Dr. Woody Merrell, author of Unleash Your Natural Energy; Dr. Fred Pescatore, author of The Hamptons Diet; Amy Kalafa, co-founder of “Two Angry Moms,” which is dedicated to cleaning up the school food environment;Susan Linn (?), director of Campaign for a Commercial-Free Childhood; Dr. Yvonne Sanders Butler, principal of Browns Mill Elementary School in Lithonia, Georgia; the first sugar-free school in the country; Roberta Ruggiero, founder of the Hypoglycemia Support Foundation;; Dr. Larry McCleary, author of The Brain TrustProgram; Dr. Roberta Lee, vice chair of the Department of Integrative Medicine at Beth Israel's Center for Health and Healingin New York City; the “Nutrition Twins” Tammy Lakatos Shames and Elysse ("Lyssie") Lakatos, authors of Fire Up Your Metabolism; and integrative medicine practitioner Steven J. Bock, M.D.
In addition, several happy, successful “Sugar Kickers” will participate, including popular low-carb blogger Jimmy Moore, who lost 180 pounds, mostly by cutting out sugar and refined or starchy carbs, and Amanda Lerner, who shed 25 pounds and got more energy, clearer skin, increased focus, creativity and a profound feeling of freedom. In addition, her cravings, depression, eczema, candida and fainting spells disappeared.
Then from 12 noon Friday to 11:59 Saturday, we'll conduct a supportfest on Twitter. If you don't have an account yet, just sign up at Twitterand then start following @TwitAsYouQuit.
For starters, the food makers promised to either stop targeting ads at kids or to advertise only "better-for-you products" to them.
One product that apparently meets these guidelines, devised by the food corporations themselves, is Kellogg’s Apple Jacks cereal, which was specifically reformulated so that it’s "better for you" (notice that they didn’t say "good for you"), according to Stephanie Clifford of The New York Times.
In fact, the very first ingredient listed on the Apple Jacks package is sugar. If that’s an example of something that’s supposedly better for kids, I shudder to think what was worse.
Big Food also issued its own report and press release congratulating themselves on meeting its own guidelines.
The food makers’ report notes that companies used varying criteria to determine the sugar content of "better for you" food, such as food that has no more than 12 grams of sugar per serving (which doesn’t count sugars found naturally in fruits, vegetables, or dairy).
So, by my calculations, Kellogg’s did the absolute least they could, using their own lax standards, to make their Apple Jacks less unhealthy.
The companies also decided for themselves what exactly advertising aimed at children means, so the standards vary.
Interesting. Don’t you think Coca-Cola was well aware that kids watch shows that aren’t primarily aimed at them such as "American Idol," which appeals to some 2 million youngsters, according to Clifford’s New York Times article?
The FTC and Big Food will have to forgive me for being none too impressed with this so-called progress.
"Given the concerning picture of food marketing’s infiltration of children’s lives painted by the FTC report, it is disappointing that they continue to perpetuate the myth that self-regulation can effectively rein in an industry whose profits rely on commercializing childhood."
The Center for Science in the Public Interest also weighed in with some strong words of their own, saying that Big Food’s pledges to be more responsible are "carefully tailored with loopholes" and arguing that there’s a "disconnect between the food industry’s talking points and what we actually see on television during children’s programming."
Given the crisis of childhood obesity in the U.S. and the seemingly endless ways food manufacturers have found to push their products on children, I completely understand why the CFCC and CSPI feel so strongly.
As a mother to a five-year-old, I also strongly believe that Big Food isn’t doing nearly as well as they should be.
Note from Connie: Parents, I urge you to pay attention to this inspiring story. It shows the power of rallying people together to fight to toss junk-food ads out of your children’s schools. Jennifer Moore brings you this report.
The onslaught of junk-food advertising aimed at kids sometimes seems unstoppable.
But thanks, in part, to one spirited mom in Seminole County, Florida, fast food giant McDonald’s will stop using the report cards to push their products to 27,000 impressionable kids.
Things began when mother Susan Pagan was shocked when her fourth-grade daughter came home with a report card plastered with Ronald McDonald, the golden arches, and photos of Happy Meal items like Chicken McNuggets. (Being a mom to a young girl myself, I shudder to think how I’d react if my daughter arrived home with such a blatant ad, along with her grades.)
Hurrah for Pagan, because she wasn’t content to take this lying down. The furious mother sounded the alarm by calling the Campaign for a Commercial Free Childhood (CFCC), who rounded up thousands of complaints from other angry parents.
Over in the U.K., food companies that make sugary, less-than-healthy snacks and beverages are predictably unhappy about the idea that their ads won’t be shown on television before 9 p.m. as part of phase two of the new British rules that restrict advertising unhealthy foods to children, FoodNavigator.com reports.
What intrigues me is how Great Britain even went so far as to restrict foods high in fat, sugar and salt. Clearly, our British brethen are way ahead of us Americans in limiting junk-food ads that children will see.
Parents, don’t despair. You can get your children to eat colorful, nutritious fruits and veggies. My blog researcher Jennifer Moore, brings you some good news.
As the mother of a picky eating 5-year-old, I know it isn’t easy to get your kids to eat healthy foods. But news of a recent study from the University of California Los Angeles gives me hope that it can be done.
As you can learn in the December edition of the journal Public Health Nutrition, three Los Angeles elementary schools participated in a nutrition program that put salad bars in to school cafeterias and arranged for children to take field trips to a farmer’s market or farm. The L.A. project also offered the youngsters ideas on how to pick healthy foods and gave them a chance to be involved in a fun art project.
Then, the UCLA research team — headed up by Wendy Slusser, M.D. assistant clinical professor of pediatrics at the University of California at Los Angeles and assistant professor of pediatrics at Mattel Children’s Hospital UCLA — gave a 24-hour food recall questionnaire to 337 kids from 2nd through 5th grades.