Announcements

Did NSA Leaders Forget to Google “Platform” Before Stomping on Michael Hyatt’s Brand? – Resolved!

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Join the conversation. Should a worldwide organization use the same name as a wildly popular book and programs by a famous speaker/author? Speak up now.
At its annual conference in San Diego this week, the National Speakers Association — which has been advancing the speaking profession since 1973 — announced that it was changing its name to “Platform.”
Huh?
Wait a minute!
As I sat in the audience at this year’s NSA conference — which was really fabulous, by the way — this name change completely confused me.
More accurately, I felt very sorry for Michael Hyatt, the wildly acclaimed blogger, speaker and New York Times bestselling author of the fabulous book, Platform: Get Noticed in a Noisy World. which, incidentally, is a must read for any speaker or author.
I sympathized with Michael — former CEO of Thomas Nelson Publishers — because for years, he has contributed his brilliance, mined his creativity and allocated his hard-earned resources to invigorate and popularize the word, “Platform.”
For those of you not in the know about platforms, having one is imperative these days if you have a book, product, or talk. Learn about it from Michael Hyatt. (I also recommend that you read Seth Godin’s brilliant book, Tribes.)
As you may have guessed by now, I am a BIG fan of Michael Hyatt, which is why I’m posting off topic today.
Not only do I follow Michael’s blog and posts on his Facebook page, but I also often consult and implement his ideas from Platform: Get Noticed in a Noisy World. I’ve even traveled across country to attend one of Michael’s conferences, and I plan to fly to another one later this year.
Now you can understand why I”m so appalled and dismayed by the National Speakers Association’s name change to “Platform.”
How can the NSA do this to Michael Hyatt, who is, in effect, The Platform Man?
To begin with, Michael has a big platform of very engaged, loyal followers like me. Those of us in his tribe avidly read his thoughts on Facebook; follow him on Twitter;, check out his emails; and travel to attend events where he’s keynoting.
And consider this: Michael’s platform — at least on Facebook (41,770) and Twitter (224,000) — is far bigger than that of the National Speakers Association, which has only 16,824 fans in its private Facebook group and only 11,600 followers on Twitter.
Meanwhile, Michael Hyatt also runs his fabulous Platform University, of which I’m a member.
Furthermore, he hosts the acclaimed Platform Conference.
Michael also offers services to help speakers, authors and people like you and me build our platforms. By the way, stay tuned for my new, classier look, which soon will be unveiled on my website and blog, thanks to Michael’s Get Noticed theme.
PlatformNSASo why the heck is the reputable National Speakers Association — which prides itself on authenticity, originality and even ingenuity — stomping on the toes of Michael Hyatt, who, as a sought-after speaker, is essentially one of their own?
Frankly, I’m disappointed and surprised by this questionable move by the National Speakers Association.
Platform-Infographic-5701Indeed, this ill-advised name change puts me in an extremely awkward position.
I’m not yet a full-fledged member of NSA, but I’m a member of the amazing NSA Academy so I can develop skills to become a better speaker, which, in turn, will help me build my platform.
Plus, I greatly respect the many talented, remarkable NSA speakers, some of whom are bestselling authors with remarkable platforms of their own.
Furthermore, I’ve been eagerly looking forward to getting my NSA speaker certification.
Meanwhile, I certainly appreciate the NSA conventions, which, as I witnessed this week and in previous years, are classy, professional events.
But none of this changes the fact that NSA taking the name “Platform” is NOT a classy move.
More to the point, this name-change is completely lacking in integrity, a trait that many NSA members seek to possess. (See Kathleen Ann Thompson’s clever blog post about this.)
Not only that, but the NSA name change violates the organization’s own code of ethics, as Stu McLaren observes.
In short, my loyalty lies with Michael Hyatt, who expressed his astonishment in a Facebook post.
By the way, I even urge you to see the helpful infographic (to your left) that Michael created to help people like us build our platforms.
Frankly, I’m barffled. Didn’t the NSA name- rebranding committee — whose members were praised in the video below — do their homework or due diligence, as platform builder and blogger Daniel Decker asks?
Didn’t at least one member of this illustrious name-change committee do a Google search on the word “Platform” before stomping on Michael Hyatt’s brand and look?
Dian’t at least one committee member hear of Michael Hyatt?
It’s super easy to discover, as Mike Kim so eloquently blogs,.that Michael Hyatt “owns” the word, “Platform.”
Go ahead. Do a Google search now for the words, “Platform and Michael Hyatt.”
As of today, you’ll get a whopping 157,000 hits!
Isn’t t the NSA name change, in fact, brand theft, as Andy Traub suggests?
As you can tell, a number of us in Michael’s tribe are up in arms.
Sure, the concept of a platform has been dicussed for years in publishing and speaking circles and books that predate Michael’s have addressed this subject — but of all people today, Michael Hyatt is the go-to guru about the value of building your platform.
In fact, Hay House, publisher of my most recent book, Beyond Sugar Shock, even recommends that ALL of its authors or wanna-be authors read Michael Hyatt’s book, Platform: Get Noticed in a Noisy World.Likewise, my next publisher, Balboa Press, which has a partnership with Hay House, greatly respects Michael.
Of course, despite my background as an objective journalist, I make no claims to this being a measured post such as those by Ryan Avery or Stu McLaren.
What it comes down to is this: How can a speakers’ organization, which touts the value of crediblity and not stealing others’ material, in effect, create a name and logo that are uncannily similiar to one used for years by Michael Hyatt — whether they did so knowingly or not?
Now, I urge you: Put yourself in Michael Hyatt’s place. How would you feel if one day some organization took the name you’ve been spending years to brand?
I’d certainly be concerned if an organization with similiar goals to mine changed its name to Sugar Shock or Beyond Sugar Shock.
Therefore, as a Michael Hyatt fan, I urge the leadership of the National Speakers Association to:
Issue a formal apology to Michael Hyatt.
Totally abandon the name “Platform” as its new name.
Do due diligence and extensive research to ensure that it won’t again pick a brand that is already taken by another person or organization.
Make this entire name-change process more public and enlist feedback from ALL members of NSA and the Academy.
Please weigh in with your ideas. I’d love to hear what you think, but first, watch the video below where the name change (theft?) to Platform is announced at the recent National Speakers Association conference.
Join the conversation. So do you think the NSA name change is right or not? Speak up now. Also please share your comments with NSA leadership.

Announcements

Become a Mover & Shaker with Hay House

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f you are an author, speaker, coach, health advocate or healer with empowering messages that you’d like to share with the world, I heartily urge you to go to the upcoming Movers and Shakers conference in Toronto.
The Hay House Movers & Shakers conference is an amazing event designed to offer valuable tips and guidance to authors, speakers and others, who yearn to bring their important messages to the world. I heartily recommend this conference to anyone, who would like help to reach a broader platform with their programs and services.
Louise Hay At this fabulous event, you have the pleasure of meeting and getting taught by the amazing bestselling author and life coach Cheryl Richardson and Reid Tracy, CEO and president of Hay House, the largest and most influential self-empowerment publishing company in the world.
Plus, you may have the rare chance to be inspired by the influential, life-changing, bestseling author Louise Hay (seen left), who has been dubbed as “the closest thing to a living saint” by a member of the Australian press.
By the way, you can listen to a recent Gab with the Gurus Radio Show today, where I interviewed several accomplished, inspiring guests, who I had the pleasure of meeting and befriending at the Hay House Movers & Shakers Conference in New York City in December.
Please let me know if you go to the Movers & Shakers event in Toronto, and share how this amazing event influence you.

Announcements

Connie’s Confession: I’m a Health Hypocrite! Help Each Other

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Normally, I don’t reveal my vulnerabilities here, on this Sugar Shock Blog. Nor do I share a personal plight, but today, I feel a need to confess to you that I feel like the ultimate Health Hypocrite.
Sure, I eat healthy, wholesome, real foods. Yes, I religiously avoid sugary foods and carbs — and have since 1998 with only a handful of very minor infractions. I don’t even smoke anymore. (Inhaling two packs of cigarettes is a thing of the past.) What’s more, I’ve been shunning caffeine since a doctor suggested I do so more than a decade ago. And I don’t even chew sugar-less gum or eat candies with artificial sweeteners anymore. In addition, I’ve triumphed over my diet soda slugging. Plus, I’m huge exercise aficionado. But feeding my body well and moving just aren’t nearly enough.
Sleep My body craves — as does yours — ample sleep. We desperately need those zzzzzz’s.Otherwise, I’m headed for sniffles, sneezing, coughing and congestion.
Well, lately — especially in the last week — I haven’t walked my talk. Despite the fact that I know about the wonders of a good night’s sleep and I’m even mentioning it as a “Smart Diet Habit” in my next book, I skimped on sleep myself last week. Now that I’m a health coach, I’m not going to indulge in self-blame. Rather, I’m going to use this realization as an opportunity.
The irony is that lately, I’ve been thinking a lot about and striving to do excellent self-care, because of my training as a health counselor and life coach and because I’ve been completing Cheryl Richardson’s fabulous book, Take Time for Your Life, which was required reading for my life coaching program through iPEC.
I even just bought Cheryl Richardson’s latest book, The Art of Extreme Self-Care, this weekend at this remarkable Hay House ouse Movers & Shakers conference. Both books have motivated me to think a lot about how we all will benefit if we devote ourselves wholeheartedly to treating ourselves with respect and reverence, even it it means we have to let go of current projects and disappoint people.
Well, despite my commitment to treating myself right, last week, I neglected my needs when it came to snoozing. You see, I felt compelled to help you you a lot this month.

Announcements

Authors & Author Wanna-Bes: Experts Tell You How to Become an Author-Preneur

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Are you an author like me? Do you aspire to be an author? If so, I urge you to become one of 100 people who attend Author 101 University, which takes place May 28 in New York City.
This will be an amazing event, I’m convinced. You see, in the past (as I was gearing up for SUGAR SHOCK! to be published, I’ve learned from most of these speakers, and I promise you that they’ll give you valuable information galore.
Meanwhile, on April 28 at 3 pm EST, would-be authors also are invited to my Gab With the Gurus Radio Show, when you’ll hear from a variety of exciting authors, PR and publishing experts, including Rick Frishman, Arielle Ford, Susan Harrow, Robyn Spizman and Warren Whitlock, who will tell you about how a new breed of authors — the author-preneur (a word I coined).

Announcements

Facebook: Is It a Fast Path to Friends, Fun & Even Fame? Get the Scoop with Gurus Jesse Stay, Mari Smith, Shama Hyder, Etc. on March 24

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Are you on Facebook yet?
If not, it’s time to join the more than 175 million hip people now using this social networking service!
If you’re not on Facebook yet, would you like to know how to find friends, become popular, get people to check out your services, etc.? Of course, right?
So newbies and veterans alike, get a Facebook education!
Join me for free on March 24 at 3 p.m. EST on my Gab With the Gurus Radio Show. You can listen live or later.
Get details on my Gab With The Gurus Blog here.