It's ideal for those of you, who have sugar issues, who are eager to lose weight, who would like to be entertained and read some beautiful writing, and who to laugh at your food challenges. If anyone can get you to do it, Susan can.
To drum up interest among potential readers in my first book SUGAR SHOCK!;
To intrigue people in my upcoming, as-yet-unpublished second book, The Weight-Loss Habits of Highly Successful Losers (working title);
To acquaint people like you (my target audience) with my work so they can learn how to break free of their bad habits or what I call "babits™" so that they can lose weight, get energy, boost their libido, become happier, etc.;
To garner media attention;
To make contacts within and outside the publishing industry, which could lead to a variety of exciting partnerships; and, of course;
To build my platform even bigger.
My gimmick at BEA was this: On two days (of the three-day event), I walked around selected places at the Javits Center in New York City wearing a sandwich board that jokingly asked, "Are You `The One?'" (I did so with permission and for a fee.)
The sign also was displayed all weekend long at my booth.
My sign also provocatively stated, "Will put out on first date!!" (Yes, I was embarrassed by this remark, but, of course, I was just joking. What I meant is that I would "put out" information about my next book, The Weight-Loss Habits of Highly Successful Losers; tell you about my first book SUGAR SHOCK! (you can sneak a peek here); and share how I help people break their bad habits or babits™.
Wow! I thought I was just cleverly showing that, in these uncertain economic times and crowded market, authors who want to make a splash need to be what I call "author-preneurs." In other words, to boost our platforms and build interest in our books, we should show initiative, originality and a sense of humor.
At BEA last weekend and afterward, as I sorted through business cards and email addresses of of people I'd met, I thought I'd at least partially succeeded in my goals. My off-the-wall marketing gimmick made lots of people laugh and chuckle. More importantly, it gave me the opportunity to meet hundreds of people in the book industry — booksellers, librarians, editors, authors, publishers, etc. — as well as members of the media.
But since BEA, I've taken some flack and had a change to think more about my unusual marketing approach. In particular, my gutsy, guerialla-book promoting, sandwich-board-wearing efforts were criticized first here and then again here by Lynn Price, editorial director of Behler Publications, who writes the Behler Blog.
Now that I've been blasted (or so it feels and) compared to tactless authors, who wear toilet bowls on their heads (ouch!), I'm wondering: Was I wrong to be so provocative, adventurous and and flagrantly innovative at BEA?
Did I goof bigtime or was I right to walk around wearing an innovative sandwich board, which asked, "Are You `The One?'"
Did my publicity stunt turn off you, my dear readers? Or, if it backfired, who exactly was annoyed by it?
While I hoped my marketing efforts would get attention, I hadn't planned on being getting so much criticism. But of course, I should be prepared for that — obviously, that goes with the territory. If you put yourself out there, you have to be prepared for the consequences.
But, hey, I'm now willing to learn from the experience. Clearly, I have a lot more to learn about successful book promoting.
Please don't just tell me to write a good book. I'm hard at work on that. Besides, that's not nearly enough in this economic climate. As mentioned earlier, we authors need to become author-preneurs.
For those of you here who are familiar with SUGAR SHOCK! and this blog, I invite you to become a pivotal VIP Super Friend of my upcoming book. Please visit my new blog, www.BetterHabitsDiet.com, to learn more about how to spread the word.
And if you're here, because you're struggling with sugar or other unhealthy habits, I invite you to join my four-week Break Free program, which begins tomorrow night.
Are you an author like me? Do you aspire to be an author? If so, I urge you to become one of 100 people who attend Author 101 University, which takes place May 28 in New York City.
This will be an amazing event, I'm convinced. You see, in the past (as I was gearing up for SUGAR SHOCK! to be published, I've learned from most of these speakers, and I promise you that they'll give you valuable information galore.
Meanwhile, on April 28 at 3 pm EST, would-be authors also are invited to my Gab With the Gurus Radio Show, when you'll hear from a variety of
exciting authors, PR and publishing experts, including Rick Frishman, Arielle Ford, Susan Harrow, Robyn Spizman and Warren Whitlock, who will tell you about how a new breed of authors — the
author-preneur™ (a word I coined).
Meanwhile, at Author 101 University, a variety of publishing and marketing will give you tools and techniques to get your book published and double or triple your income as an author or publisher.
The amazing, bestselling author Mark Victor Hansen will MC the event. (Mark, for those of you not in the know, is the mega-bestselling co-author with Jack Canfield of the Chicken Soup for the Soul books, which have sold a whopping 100-plus million books.)
To learn more and sign up for Author 101 University on May 28, go here.
Calling astute, well-trained, fast-working, concise journalists, bloggers and journalism students or recent journalism grads! This Sugar Shock Blog wants you!
As readers know, I’m still recovering from the after-affects of a bite from an infected tick — i.e., I’m one of some 200,000 Americans stricken each year with Lyme disease. Having this illness has forced me to cut back on working, including my time blogging. Plus, I need to focus on paid writing gigs. (In case you didn’t know, I’m a professional writer, with a master’s in journalism and hundreds, if not thousands of writing credits.)
Anyhow, the Lyme disease symptoms have made it harder for me to have time to blog, which is why I need help from you. What’s made it harder is that Jennifer Moore, my wonderful, long-time blogging assistant/researcher, recently had to resign due to other demands on her time (such as a real job).
By the way, in case you’re wondering why I’m posting this in the middle of the night, it’s because I woke up with a horrid Lyme-triggered headache — worse than I’ve had in weeks — so I write to deal with the pain. Writing has been my one salvation during this trying Lyme time. It’s seen me through headache hell, as well as cognitive craziness galore. And other ailments.
New York writers — or wanna-be scribes — you need to catch this amazing panel at Cooper Union on Wednesday (Sept. 10 at 7 p.m.) featuring a Who’s Who of big-name publishing professionals.
The event — which was organized and is being moderated by acclaimed journalism professor and accomplished author Susan Shapiro — will enlighten you as to the views of these movers and shakers as to what may happen in this unpredictable world of publishing.
Julia Turner, the insightful Slate deputy editor. (Check out her fabulous, so-true article, "Fashion Roadkill," about how Carrie Bradshaw of "Sex and the City" fame has become a "label whore" in the new movie.)
Ayesha Pande, literary agent and former senior editor at Farrar Straus and Giroux.
The fee to attend this program is modest — $20 at the door and $15 in advance. To attend, email Sue.
Full disclosure: Although I would plugged this fascinating program no matter what, I’m also spurred to get the word out for two more reasons. Firstly, Sue (the organizer/moderator) is a good friend of a good friend of mine, the talented writer Sherry Amatenstein, and secondly, I just signed up for Sue’s upcoming essay-writing class.
(Admittedly, it’s kind of strange to be a writing student again, master’s degree and all. But I want to put on my diligent student hat, because, although I’m an experienced journalist, blogger and published author, I really need help to become proficient at writing personal essays. Hence, Sue’s will be the fourth essay-writing class I’m taking.)
Anyhow, please spread the word about this exciting Future of Publishing program and get your ticket now!
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