Sugar Shock Readers: What Would You Like in My Next Book? (Last Call)

Attention, readers of my first book, Sugar Shock.

Amazon Sug Sh 51RDZ7DBVAL._SL110_ This is the last call for any ideas on what to include in my next book.

I'm now making last-minute changes and editing to my next book, The Sugar Shock Diet,which will be released next year by Hay House. (Here's the original announcement.)

My next book will provide you a simple, six-week mind-body-spirit plan that will allow you to easily cut back on those quickie carbs so you can shed excess weight, boost your libido, increase your energy, and much more.

Please, dear readers of Sugar Shock, as I'm doing final rewriting and editing for Sugar Shock Diet, tell me what you'd like to see included.

What would make your life easier and sweeter?

Please tell us now, on this Sugar Shock Blog, and on the Facebook Smart Habits Fans Page what you'd like to see in this next book.

Not Enough Sleep Can Trigger Weight Gain

Sleep Yet another study was released, which reveals that if you skip  on sleep, you may gain weight.

This new research, which was discussed in the Annals of Internal Medicine, looked at two groups of people — those with 5 1/2 hours of sleep and those with 8 hours of sleep.

The researchers concluded that "The amount of human sleep contributes to the maintenance of fat-free body mass at times of decreased energy intake. Lack of sufficient sleep may compromise the efficacy of typical dietary interventions for weight loss and related metabolic risk reduction."

Clearly, the message here is to get enough sleep, and if you do, it'll be much easier to peel off those pounds.

What an easy way to shed excess weight.

Share your tales of sleep leading to weight loss.

Obesity & Sex: New Study Finds Surprising Results

Obese couple People who are obese are less likely to have been sexually active in the past year, but even though they had fewer intimate encounters, single obese women reported unplanned pregnancies four times more than thinner, unmarried women, according to a new study in the British Medical Journal.

In addition, obese people were more likely than people of average weight to have sexually transmitted diseases and unplanned pregnancies, the researchers from France found upon surveying more than 12,000 men and women between age 18 and 69.

While weight didn't appear to affect women's ability to climax, erectile dysfunction was two and a half times as common in obese men as in men with healthy BMIs.

As iVillage so aptly points out, this research underscores "how important it is to always put your health first."

From my perspective as a former sugar addict and author of the book Sugar Shock!, it seems that people who are obese or overweight often feel are more interested in sweets, refined carbs and other junk foods than in getting in the sack with a partner.

But from time to time, though, they realize that those nutrient-deprived foods they're so reliant on don't give them what they really want — which is to become emotionally and physically intimate with a significant other. 

For those of you who are struggling with weight, I invite you to ask yourself: Do you want to seek "comfort" in food or in the arms of loved ones?

FYI, I realize that it can be tough to break free of your addiction to sugar and refined carbs, which is why I'm dedicated to helping people do just that.

World Diabetes Day

WDD_logo_EN_200px Today is World Diabetes Day, a global awareness campaign led by the International Diabetes Federation
(IDF) that highlights the diabetes epidemic and aims to bring hope to the 285 million people living with diabetes worldwide.

World Diabetes Day is celebrated each year on 14 November, a date chosen to mark the
birthday of Sir Frederick Banting, who is credited with the discovery
of insulin.

Learn more about the campaign here.

While I'm all for raising awareness about the dangers of diabetes, I'm also in favor of helping to educate people to learn how overconsuming sugar and refined carbs — which most Americans do — can lead to type 2 diabetes, as you can learn in my book SUGAR SHOCK!

Halloween Cartoon “Shows” Sugar’s Reaction

Special thanks to Mike Adams and NewsTarget.com for this cartoon, which cleverly illustrates the dangers of trick-or-treating for candies on Halloween.

Sure, eating sweets too many sweets won't make you look like a snarling monster, but all that sugar can  harm kids in many ways, including causing them to gain weight, develop type 2 diabetes, and even become more violent, according to a recent study in the British Journal of Psychiatry.

  Halloween cartoon

My Author Friend & I Are Going Zany During Book Expo America This Week

For this important week in publishing — during which Book Expo America takes place — my fun author friend Dr. Diana Kirschner and I are playfully going out on a limb to drum up interest in our books. Here's a press release that's now going out to the media today.

Authors Develop Zany, Outrageous Marketing Gimmicks to Nab Publishers & Fans in this Uncertain Economic Climate:

Author Connie Bennett Playfully Wears Sandwich Board Asking, “Are You ‘The One?’” at Book Expo America

                CONTACT: Connie Bennett, connie@sugarshock.com, (866) 542-5784 

(May 28, 2009) NEW YORK—As authors vie for publishers’ and readers’ attention in this uncertain economic climate, some innovative, pro-active authors are developing over-the-top, outrageous, humorous marketing gimmicks.

“It’s time to become an out-of-the-box-thinking author-preneur, who creates captivating messages and publicity stunts that nab the attention of readers and publishers,” claims author Connie Bennett, who is laughingly walking around Book Expo America on Friday and Saturday sporting a provocative, 24”-by-30” sandwich board that says, “Are You ‘The One’?”

The amiable author’s “Are You `The One?’” message—which looks like a single’s personal ad—pokes fun of the fact that Bennett is available as a single woman and as an author with a Big Platform. Her sandwich board goal: A “committed relationship” with a “compatible publisher” to release her second book.

“I wanted to playfully show that I have the guts, initiative and ingenuity to be a successful author no matter what the economic climate,” adds Bennett, an experienced journalist, certified health counselor, self-described “Ex-Sugar Shrew!,” the Better Habits Coach™ and author of the book SUGAR SHOCK! (Berkley Books) (www.SugarShock.com).

SUGAR SHOCK! (Berkeley Books)—a bestseller on Amazon—has a foreword by Dr. Nicholas Perricone and has been endorsed by Dr. Mehmet Oz, Dr. Christiane Northrup and film mogul Harvey Weinstein. The book’s contributing author is cardiologist Dr. Stephen Sinatra.

Bennett’s second book—for which she’s publisher hunting—is a fun, friendly, compassionate, diet book,
The Better Habits Diet: Slim Down, Boost Energy, Rev Up Your Libido & Be Happier in Only 21 Days. Fans of Bennett already are signing up in advance to buy it at the blog, www.BetterHabitsDiet.com.

The single author facetiously promises on her sandwich board, “Will put out on first date!!”—meaning that she’ll be happy to share information about her new book with interested publishers. Admittedly, Bennett is “embarrassed” by her bold sign. To that end, she’s even offering passers-by nuts to underscore the nuttiness of her marketing campaign. The author also promises to meet publishing suitors—not at the Empire State Building like “Sleepless in Seattle”—but at “Booth 3534 at the Top of Every Hour.”

Another author using out-of-the-box marketing techniques is psychologist and relationship expert Diana Kirschner, Ph.D., who, in March began starring with her 4-pound Pomerian, Madison, in a series of zany, dating-advice videos posted on YouTube to drum up sales for her new book, Love in 90 Days: The Essential Guide to Finding Your Own True Love (Center Street).

In Dr. Diana’s “Simply Irresistible Flirting Moves” webisode series (www.YouTube.com/lovein90days), she humorously illustrates flirting techniques with her adorable pooch, who “plays” a hot guy. In one month, the series has had 40,000 views. Dr. Dianas videos, which she launched without publisher support, also have attracted more than 56,000 friends, over 81,000 viewers and nearly 3,000 new subscribers to her YouTube channel. The author’s zany marketing gimmick has been so successful that YouTube—which links directly to the Amazon sales page for her book—has granted Dr. Diana partner status, driving even more traffic to her website. (www.lovein90days.com).

With the publishing industry at a crossroads, Bennett and Dr. Diana are part of an emerging trend of pro-active author-preneurs, who are building their platforms and driving book sales through creative PR stunts that also bring laughter into the equation.           # #  #