The Platform Debate: Author/Speaker Michael Hyatt versus the NSA – Resolved!

Please note that since I wrote this post, the issue has been resolved. Woo Hoo!

I’m thrilled to report that the National Speakers Association has abandoned the name Platform, which leaves the wonderful Michael Hyatt able to continue his fabulous work to build their platforms. See Shep’s video annoucement.

In the wake of the National Speakers Association announcement at its annual convention a few days ago that it was renaming the organization “Platform,” some of us, who are passionate fans of Michael Hyatt — the New York Times bestselling author of Platform: Get Noticed in a Noisy World — have become quite vocal about this poorly researched, dubious decision.

For my part, as I shared earlier (and maybe ranted a little) on this Sugar Shock Blog, when I witnessed this brand roll-out, I became both appalled and saddened.

Michael HyattAlthough I greatly respect the National Speakers Association and its many remarkable members, I cannot fathom how a talented brand-name-search committee — which allegedly spent “two years” on this — could have been so in the dark about the amazing Michael Hyatt, who has branded “Platform” in a big way. Or, worse, if they knew about Michael and still proceeded with this move, it’s simply galling.

Not only has Michael penned his fabulous book Platform — which is, incidentally, a must read for all speakers — but he has created a wonderful Platform University and fabulous Platform Conference.

Although I had initially planned to dedicate much of this holiday weekend to making major inroads on my next book, I felt it important to take time out to stress via comments in the private National Speakers Association Facebook group and in two blogs posts here that Michael Hyatt is the undisputed brand holder of “Platform.”

Please join me to support bestselling author and speaker Michael Hyatt:

  1. Urge the National Speakers Association leadership to ditch the name change by writing to CEO Stacy Tetschner, who invites your comments about it.
  2. Recommend that the NSA apologize to Michael Hyatt.
  3. Do better Google searches and more substantive research before picking another brand name that may already be taken.
  4. And don’t stomp on the toes of someone, who is, after all, one of your own! Indeed, Michael Hyatt is not only a New York Times bestselling author with a huge platform, but he’s a sought-after, world-renowned speaker, who has done so much to help speakers, authors, bloggers, etc. get their messages out to a wider audience.

Also, please post comments on blogs by Daniel Decker, Stu McLaren, Kathleen Ann Thompson, Mike Kim, and Andy Traub, and thank them for coming to Michael’s support.

I also encourage you to read these thoughtful posts about this matter from Ryan Avery Stu McLaren, and Skip Prichard.

FYI, you can see the explanation here as to why the well-branded National Speakers Association was ditching its name and now calling itself “Platform.”

Now, let the fabulous Michael Hyatt teach you about building your own platform.

Again, please join me in urging the NSA leadership to reconsider this name change, because Michael Hyatt is already the preeminent holder of the brand, Platform. Please share your comments now.

Please see Shep Hyken’s video announcerment about the abandonment of the NSA name change.


Join Me in San Francisco: Help Make My Book a Bestseller at Bestseller Book Launch Party

Best-selling-books-logoLive or work near San Francisco? 

If so, join me Wednesday, May 30 between 6 and 9 pm PDT for a Bestseller Book Launch and Author Spotlight Party.

At this one-of-a-kind event, you'll have a chance to meet several of us authors in the business and non-fiction fields, including bestselling author Marci Shimoff and yours truly.

Of course, I'm inviting you to come out and support my new book, Beyond Sugar Shock, which will be officially released two days later. 

Beyond Sugar Shock final coverHere's how the Betseller Book Launch Party works. You can attend for free, but what you'll do is purchase two books on Amazon that day (see details below). 

Then, you'll be able to share our (the authors') excitement and join in the celebration as our books blast to the top of the bestseller charts right there at the party. Isn't this an innovative idea for a party?

Special thanks to Alicia Dunams, a self-publishing expert and creator of the Bestseller in A Weekend business program. This Bestseller Book Launch Party is her brainchild.  

Please note that this Bestseller Book Launch Party is not a book signing — but I'll be glad to sign books — as many as you buy. 

Remember, you'll be an integral part of our success by purchasing two of the featured authors' books on on May 30, 2012, anytime between 12:01 am – 11:59 pm.

Again, I'm inviting you to get my book, Beyond Sugar Shock, during that time. (If you're not in San Francisco, I urge you to wait until June 5 to buy my book, because that's when we're holding the official book launch.)

To receive complimentary admission to the Bestseller Book Party:

1) You must show proof that you purchased 2 of the featured authors' books on May 30, 2012 when you arrive at the registration table. A print-out of an receipt will suffice. Or…

2) Purchase 2 of the featured authors' books (think: my book, please!) at the event between 6 and 9pm. I'll be there with my new laptop, so you can buy them with me watching, if you like. (I'll be happy to post for a photo, if you like too.) You must show proof of purchase before  you leave the party.

To join the other authors and me at the Bestseller Book Launch Party fun on Wed., May 30 in San Francisco, sign up here

Special thanks to USA Today for the Best-Selling Books image. Hope it was okay to use! If not, let me know and I'll promptly take it down! 

Speed Shrinking is the Hot, New Trend

Check out this cool interview all about the new wave of Speed Shrinking, a trend that’s been created, thanks to my friend Susan Shapiro, author of the entertaining, new novel Speed Shrinking, which offers a humorous account about how a self-help guru (a sugar-addiction specialist, no less) going on a shrink shopping spree, seeing 8 in 8 days to help stop her cupcake binging right before a major TV appearance.

See the fun news story that ran about it. As you’ll see, I was one of the “Speed Shrinkers.”

Help Me to Help You — The White-Out Diet Will Be In Your Hands Jan. 2010, Helping You, If You Spread the Word Now

Special Announcement:

Greetings, wonderful, savvy people,

Exactly 11 years ago today, I first kicked sugar and refined carbs and got a better life.

And today, more than a decade since I became reborn, I'm launching an unusual marketing campaign to promote my next book, The White-Out Diet.

The catch is that it's not out yet. My goal is to have it hit bookstores and your favorite online retailer Jan. 2009.

The economy is prompting me to do something really
different so that I can get a book deal for my next book, The White-Out Diet,
which I know could help many.

Please see this email (below), which I just sent to members of my mailing list.

If you can help, I'd really, really appreciate it!

Anyhow, my goal is to help millions, and I think I can, but I need wonderful people like you to spread the word! Please read on.

Thanks in advance ever so much!See letter below.

Warmly and gratefully,


Subject: Help me, please… The White-Out Diet, my next book, is coming with your help — benefits galore

Dear [Your Name Goes Here],


Would you like to lose weight for good,banish fatigue,
boost your energy, feel and look

more youthful, get more oomph in the bedroom
and build a life of passion, purpose and pizzazz?


Well, The White-Out Diet, my next book (the follow-up to SUGAR SHOCK!), is intended to help YOU

achieve ALL of that — and more.


This book, I hope, will come out in January 2010.


But here's the catch: I need your help so that this book will become a reality and be available to you through bookstores,libraries and
online retailers.


You see, while this fun, easy-to-read,

friendly, compassionate book can help

you in so many ways, these challenging

economic times are prompting me to

rely on you.


Let me explain.


Like all other industries, the

publishing industry has been hit

by the economic downturn.


Publishers are tightening their belts and making less

So my literary agent explains to me.


More importantly, major publishers only want to make book

deals with people, who are household names

— movie stars, TV personalities, celebrities and so on.


And publishers only want authors with a "Big

— this means millions (or least hundreds of

thousands) of followers, fans and friends.


Therein lies my challenge.


While editors at publishing houses loved my White-Out

concept and my background as author of an acclaimed

from a major publisher (Berkley Books,

part of the Penguin Group), their
enthusiasm was dampened

because I'm not a household name — yet.


And while I do have a Big Platform,

it's not big ENOUGH — yet.


But I'm determined to get The White-Out Diet published so
it can help you.


So I realized that it's time to put the Law of Attraction
into action.


And I'd be grateful to you for any help you can give to
make this happen.


The White-Out Diet is a great book, and it deserves to be
in your

hands next January, 2010, so it can help you.


Ultimately, this challenge presents an

incredible opportunity.


It's time for me to become pro-active,

creative and what I call "author-preneurial."


I'm even planning some outrageous, exciting activities

drum up the necessary attention in The White-Out Diet, because

I KNOW this book
can really enhance, improve and change your life.


(Got any clever, out-of-the-box marketing and promotion
ideas? Know any celebrities?

Please share this info with me

ASAP, but privately.)


So would you be kind enough to act now (spending only
about a

minute or two) to support the campaign to get The White-Out Diet

the hands of people who need it?


Act now, please. Just go here:





My Intention: Get 500,000 or More in Pre-Sales

for The White-Out Diet From People Like You



So here's my intention, my wonderful,

health-minded friends, fans and colleagues.


I would like to guarantee publishers that The White-Out
Diet will

sell 500,000 or more copies.


Will you help me — and yourself? Would you please:


1) Promise to buy 1 or more copies of

The White-Out Diet


2) Tell 2 or more friends and loved ones about this fun,
friendly, helpful

book. Just send them to


3) Tell your entire online community and friends through
social media sites. This

means posting (preferably several times) links to

on your
Facebook page and those of your friends.


And for those of you on,

would you send out lots of tweets? Just refer people to

Here's one I wrote for you:

Join the White-Out Diet Super Friends campaign. This could help you, your friends, etc.


Visualize With Me: The White-Out Diet

Is In Your Hands Now, Helping YOU



Will you join with me now?


You see, I'm utterly convinced that with your support,
we'll get an

amazing momentum going.


Just envision this: Even if only 1 percent of the people
on Facebook

(200 million) and Twitter (6 million) spread the word and make

commitments, this book will become a mega-bestseller before it's even


In fact, if hundreds of your friends and friends of
friends get involved, The White-Out Diet

will get way more than 500,000 in
pre-sales commitments.


I've now shared my dream with you. (Guess it's not
private any more? LOL!)


Will you join me in this dream so that I can help you and
your friends with The White-Out Diet?


Just think: You could be on the ground floor of an
empowering, cutting-edge, life-changing

guerilla marketing campaign that helps

Do you feel great or what?


I hope you're excited.


Just imagine The White-Out Diet helping you to become
healthier and to

accomplish amazing things.



More About The White-Out Diet



Let me tell you more about this book

so you can understand why I'm so eager for you to be able
to get it in January 2010.


The White-Out Diet — whose

subtitle is A 21-Day Plan to Peel Off

Pounds, Boost Energy, Rev Up Libido,

Banish Toxins & Turn Back the Clock —

could help you to:


* Easily lose weigh*t for good


* Feel and look more youthful


* Banish fatigue and boost your energy


* Rev up your libido


* Become more calm, cheerful and content


* Have a better memory


* Find out which "white" foods are

wiping you out and doing you in;


* Learn 21 days of easy tools, tips and

tactics to accomplish all of the above; 


* Turn your life around so that you can

plunge into a life of passion, purpose & pizzazz; and


* Open up your life in new ways (you

see, this isn't just a diet book — it's more of a
lifestyle book)


The White-Out Diet also has the

participation of cutting-edge people in

the fields of health and wellness. For instance:


* Joshua Rosenthal, MScED, Founder &

Director of the Institute for

Integrative Nutrition (IIN)– has kindly agreed to write
the introduction.


(I'm so honored, excited and

grateful to Joshua, because he's busy running the largest
nutrition school  in the world.

I just love IIN, which I attended.

It attracts the most wonderful, fellow grads, students
and staffers.)


The White-Out Diet also will involve the participation of
other acclaimed

health experts and celebrities:


* A famous medical expert will do

the foreword. (I'm eagerly awaiting

word from someone who is really famous.) Dr. Nicholas
Perricone wrote

the foreword for my first book, SUGAR SHOCK!


* Integrative physician Richard M.

Linchitz, M.D. – a cancer survivor

himself — will serve as medical

consultant for The White-Out Diet. 


(Dr. Linchitz has an amazing

tale himself. Back in 1998, he

overcame lung cancer making many of the lifestyle changes

we tell you about in The White-Out Diet. (FYI, he got cancer despite never
having smoked.)


* Plus, The White-Out Diet will have meal plans created

recognized nutritionist Jill Lane, C.N.C. 


* In addition, as with SUGAR

SHOCK!, The White-Out Diet will have

numerous endorsements from well-known

health experts and celebrities.


Dr. Mehmet Oz, Dr. Christiane Northrup,

Kathy Smith, former presidential

contender and former Arkansas Gov. Mike

Huckabee, film producer Harvey

Weinstein, actress/author Marilu Henner

and Dr. Joseph Mercola were among those

who have endorsed SUGAR SHOCK!


So, can I count on you to spread the

word about The White-Out Diet to help me get a book deal?


Just go now to




Gifts to You For Helping Bring

The White-Out Diet to Bookstores,

& Online Retailers



Of course, because of you're providing

vital help so The White-Out Diet can

get into your hands, you'll get benefits as a token of my


To find out what these gifts are and to join the exciting
White-Out Diet,

Royal Treatment Super Friend campaign, go here now:




From the bottom of my heart, I thank

you in advance for your invaluable support!


Just imagine: Because of you, The White-Out Diet will be
in your hands

in January 2010, and it will help you and millions like you.


Again, thank you so much for helping me

to help you by guaranteeing that The White-Out Diet can
help people like you.


Gratefully yours,



P.S. Make sure to spread the word to 2 or more friends
now. Just send them to the new blog:


===== >>>>>


While there, you'll see a really fun, creative White-Out
Diet design from the

talented Hillary Carlip, whose clients have included such
big names as Jennifer Anniston.


P.P.S. If you have great marketing ideas, contacts in the
media or celebrity friends,

please write to me ASAP at


Connie Bennett. C.H.H.C. – Stop Sugar Shock


Alan Levy, CEO & Co-Founder of, Tells You How to Become A Radio Host & Shares Exciting Facts About This Growing, Innovative Social Platform

Wanna learn how to be a radio host?

Wanna learn about one of the hottest, most exciting things happening on the Internet today — well, at least in my opinion?

Listen to Alan Levy, CEO and co-founder of the famous, who I had the pleasure of interviewing today for my Stop SUGAR SHOCK! Radio Show, which is hosted on BlogTalkRadio.

In our chat, Alan talks about how the idea for this innovative virtual platform grew in spring 2006, while he was coping with his father’s tragic illness. To keep family and friends up to date, he first launched a wonderful blog in his father’s honor — a site his dad thought was pretty cool!

Then, before his dad passed away, the father and son held discussions about Alan’s idea to develop an online venue for bloggers to chat with their fans. Hence, in September 2006, was born, thanks to Alan and his partner Bob Charish.

In our interview, Alan tells you some amazing facts about this exciting, rapidly growing social networking online platform, of which I’m proud to be a part.

For instance, to date, there are 4,000 of us radio hosts (including yours truly), and we’ve given a whopping 42,000 shows.

And people are tuning in quite a bit. For instance, BlogTalkRadio had a whopping 1.7 million listeners in November! What’s more, we’ve brought in some stellar guests — folks like Dr. Mehmet Oz (I hosted him), Oliver Stone

Listen now to today’s show with BlogTalkRadio founder Alan Levy.

Organic Foods Really Are Better for You, Study Finds


If you think organic foods are a waste of time, a landmark, four-year European Union study may convince you to change your mind.

Eating organic produce is not only more nutritious than conventionally grown fruits and veggies, but organic foods may even help you to live longer, researchers from the European Union discovered.

Special thanks to nutritionist Liz Lipski, Ph.D., founder of the innovative Access to Health Experts program for alerting us to this exciting study.

As Liz and the Sunday Times pointed out, the European researchers learned that the:

  • Organic fruits and vegetables contained up to 40% more antioxidants.
  • Organic produce had higher levels of iron and zinc.
  • Milk from organic herds contained up to 90% more antioxidants.

Interestingly, as Access to Health Experts and Sunday Times inform us, Professor Carlo Leifert, or Newcastle University — who coordinated this landmark project — said that the differences were so marked that organic produce would help to increase the nutrient intake of people not eating the recommended five portions a day of fruit and vegetables.

“If you have just 20% more antioxidants and you can’t get your kids to do five a day, then you might just be okay with four a day,” he said.


Sugar Addict? Get Your Questions Answered Live Wed., Dec. 19 on my Stop SUGAR SHOCK! Radio Show on

Do you have questions about kicking sugar?

I’m here to help, especially since this time of year poses special sugar challenges.

On Wed., Dec. 19 at 3 p.m. EST., I will take your questions live during a special, one-hour Stop SUGAR SHOCK! Radio Show on

If you need help to kick sugar or confront your sugar habit, just call (646) 716-7312 between 3 p.m. and 4 p.m. EST.

I will try my best to live up to my nickname as the "Sugar Sleuth" while answering your questions about how to lick your sugar addiction, how to successfully face holiday temptations, how to deal with your sugar-loving family members, what to do first and more.

Join me Wednesday. Remember, all you need to do is call (646) 716-7312 between 3 and 4 p.m. EST.

Learn more here about the "Just Ask Connie" one-hour special. Now click here to get details about my other radio shows, too.

Next week, I’m doing another show, too. On Tues., Dec. 18 at 3 p.m. EST, I’ll interview Mike Adams, editor of the popular website,, about confusing label claims such as "all natural."

Remember, you can ask questions live on Wed., Dec. 19 at 3 p.m. by calling (646) 716-7312.

Please spread the word!

Please note: This call-in show came about in this way. Firstly, for years, people have been besieging me with questions via e-mail and whenever they meet me in person.

Secondly, Marla Cilley ("FlyLady")who hosts her own wildly popular FlyLady, call-in radio show with Leanne Ely, also on — recommended that I host such a live, call-in show. Thanks, Marla!

By the way, it’s fun to host a show at What’s more, it’s becoming quite the happening place, with the audience quickly growing all the time — the site had over 1.7 million listeners in the month of November.

Can Diet Soda Make You Fat? Soft Drink Industry Replies to Stories Claiming Just That

As you’ve read here before, some recent research has found that diet drinks can pack on pounds, not help you lost weight.

This research is so compelling that both nationally known nutritionist and weight-loss expert Jonny Bowden and esteemed naturopath Michael Murray, N.D. recently wrote about this possibility.

Well, saying that diet soda may make you fat ruffled the feathers of the unhappy American Beverage Association — that’s the group previously called the National Soft Drink Association.

So the ABA wrote to both Jonny, author of several books, including The 150 Healthiest Foods on Earth, and to Dr. Murray, author of How to Prevent and Treat Diabetes With Natural Medicine.

Read this letter that Jonny received from the soft drink group in reaction to his recent article, "Is Your Diet Soda Making You Fat?"

Then read Jonny’s response.


“FlyLady” Marla Cilley is Guest on Stop SUGAR SHOCK! Radio Show This Tuesday

Fly_lady_8ec4Overwhelmed? Disorganized? Worried About Being Beset by Holiday Havoc?

Fret not.

This Tuesday, Nov. 20 at 2:30 EST, "FlyLady" Marla Cilley will come to help you out. She’ll be my guest on the Stop SUGAR SHOCK! Radio Show.

Marla — who was nice enough to come on my show recently — is coming back, because many of you seem to need holiday help.

As many of you already know, Marla. is author of the bestselling books, Sink Reflections, and her latest, Body Clutter, which she co-authored with renowned "Dinner Diva" Leanne Ely.

Marla will help you combat C.H.A.O.S. (Can’t Have Anyone Over Syndrome). She’ll discuss her "baby-steps" approach and she’ll teach you how to handle and erase the clutter you carry on your bodies and minds when it comes to body image.

Remember, if you miss the show, you can always listen afterwards.

Now, you can learn about other exciting guests featured on the Stop SUGAR SHOCK! Radio Show on BlogTalkRadio.

Howard Stern: I Hung Up On the Show In the Middle of An Interview!

Now that I’m rejuvenated and excited after a fabulous vacation, I’m currently on a whirlwind media blitz.

As Halloween (which I dub “Sugar Overload Day”) fast approaches, I’m doing a whole bunch of radio and TV interviews, as well as print interviews, etc.

For instance, Monday, I began my day by giving an interview to Rick Shepard, a gracious radio host at WKYE-FM and WNTJ-AM in Johnstown, Pennsylvania.

Soon afterwards, I was called for last-minute interview with the Howard Stern Show. Only I didn’t know it was the Howard Stern Show! The interviewer didn’t tell me!

All he mentioned was this it was for “Jack and Rod” on Sirius Radio. So I happily obliged and got ready for another interview with a polite, curious host. Was I in for a surprise!

Perhaps I would have easily put the clues together if I’d had more sleep.

Of course, I well know that Howard Stern had jumped ship to Sirius Satellite Radio in January 2006. In fact, it’s common knowledge that Howard felt commercial radio was no longer a safe haven for shock jocks of his ilk.

Actually, I confess, while living in L.A. six years ago, I used to be a big fan of the show. I would love listening to Howard, Robin Quivers and the rest of the gang while being trapped in my car for long stretches.

But, you see, on Monday, I was operating on a negligible amount of sleep. (I know – I set a bad example!)

(In case you’re wondering — I was functioning on about 2 hours of sleep, because I’d taken the red eye back from San Diego to New York City. Then the 2 nights before that, I’d also burned the midnight oil while hanging out with new friends on this fabulous Bob Proctor cruise to Mexico.)

So all I know is that I’m being interviewed about sugar and its dangers to kids and that I’m supposed to mention Halloween and how all that candy endangers our poor kids.

But almost right away, I sense that something wild and off kilter is happening. First off, Jack and Rod, the two supposed hosts to interview me, disappear, and the interviewer is allegedly an 8-year-old girl, “Kelly,” who is in major sugar shock.

Well, “Kelly” wasn’t a girl. No way! It was quite evident, from the tone of the voice, that “Kelly” was a man pretending to be a girl with serious sugar issues. So “she” was one of the hosts but they didn’t want to talk in their normal voices.

“Kelly” just was not this cool, in-need-of-help, sugar-shocked kid. Instead, “she” was mean, nasty, angry, cranky, belligerent, feisty, rude and obnoxious.

And she had one foul mouth. Did I tell you that “Kelly” had a really, really foul mouth? Put it this way, I would never ever ever use the words that “she” used! Not in conversation. Not in the privacy of my home. Not on the radio!

For several minutes, in my slap-happy, sleep-deprived state, I responded with lots of laughter and giggles, a huge dose of embarrassment and as many quick-witted retorts that I could conjure up on 2 hours of sleep.

When “she” became really vicious and rude, I said, “You know, folks, when your kids eat a lot of sugar, they behave much like Kelly. Kids on sugar turn angry, confused, moody, argumentative and downright nasty,” I explained.

“Children on sweets will even hurl objects across the room.” (Well, I hope I said something like this.)