What’s one of the first things you do upon arriving in a movie theater? When accosted by the tantalizing sights, sounds and smells of movie popcorn, many buy a bucket of the stuff.
Nearly four years ago — while reeling after the death of my mother, her inadvertent abuse of me and my resulting PTSD — I found it tough to pass up on movie popcorn.
Never before has popcorn held such massive, overpowering allure to me. For months after Mom died, I was trapped in a huge movie popcorn-eating cycle. Usually, I didn’t even care (or notice) that the popcorn didn’t taste that great.
I just couldn’t get enough of the fiber-stripped, nutrient-lacking carbs.
Within a few months, my popcorn bingeing, along with other “carb sinning,” made me gain 21 unwanted pounds, as well as often feel anxious, confused, sluggish, depressed, and overly emotional.
Sure, I wasn’t eating sugar, but of course, I was lying to myself. Worse still, I was in major sugar denial. After all, Popcorn = Fast Carbs = Sugar.
Sugar Shock Blog is 10 years old! How could I have neglected to write a blog post about this important milestone?
So it’s time to mark this momentous occasion.
At the same time, I invite you to help me make this Sugar Shock Blog better.
It’s now time for some history. The Sugar Shock Blog made its debut on June 7, 2005, while I was writing my first book, Sugar Shock.
Back in 2005, my goals were to educate, entertain and entice you to consider leading a healthier, sweeter, sugar-free life.
For most of its 10 years, I hosted the Sugar Shock Blog on Typepad. As you may have noticed, recently, we moved the Sugar Shock Blog over to WordPress, and it’s now an important part of my main website.
Over the years, many of the Sugar Shock Blog goals have remained the same. Now, our goals are:
Recently, while attending a women’s empowerment weekend to catch live talks by the inspiring Elizabeth Gilbert, Deepak Chopra, and Joan Borysenko, I was surprised and duped.
Don’t blame the awesome experts, whose words of wisdom I zealously savored. Instead, the fault falls on me, because I neglected my usual, super-vigilant, detective-like scrutiny about what I eat.
Essentially, I let down my guard come mealtime, and became a victim of hidden sugars, which often lurk in allegedly good-for-you foods.
Symptoms Galore Struck Me Because of Sneaky Hidden Sugars
I imagine that you’re wondering how I realized that I’d overdosed on hidden sugars without even knowing it. Well, my reaction to the toxic sweets was quite dramatic. In fact, you, too, could be suffering from Sneaky Hidden Sugars but not even know it.
Since spring 1998, while quitting sugar on doctor’s orders, I’ve been astounded by a variety of shocking facts, which I call Sugar Shockers.
Here’s one surprising Sugar Shocker, which I discovered, thanks to author William Dufty, while writing my first book, Sugar Shock.
These days, sugar is cheap and easy to get. But back in the 16th and 17th centuries, the refined white powder was locked up!
Just imagine: Back in the 16th and 17th centuries, sugar was so darn expensive — the equivalent of about $30 a pound or a year’s salary for the average working man! — that it was considered a delicacy reserved for the very wealthy! And the nobility didn’t want their servants to steal the exorbitantly expensive sweet substance!
Alas, I had to cancel the Gab with the Gurus Show since I’m sick with a nasty cold/flu and need my rest. Instead, I invite you to watch this video with me, thanks to Chris Morrow for iCNN.
About Sugar Shock Blog Founder Connie Bennett: Connie Bennett is a former pooped-out, fuzzy-headed, sugar-addicted journalist, whose 44 baffling ailments completely vanished in 1998 after she quit sugar and quickie carbs on doctor’s orders. For the past 16-plus years, the energetic, charismatic, self-mocking Sweet Freedom Guide™ has been sharing The Sour Scoop about Sweets™ and helping people worldwide Get a Sweeter Life that Rocks™. Connie is a transformational speaker, certified health coach, certified life coach, EFT practitioner, Gab with the Gurus host, and bestselling author of Beyond Sugar Shock, which was endorsed by many leaders such as Dr. Wayne W. Dyer, Dr. Daniel Amen, JJ Virgin, Brian Tracy, John Assaraf, and High Volltage (Kathie Dolgin). Her first bestselling book, Sugar Shock, was praised by Dr. Mehmet Oz, Dr. Christiane Northrup and many more. Connie is now planning the first Sugar World Summit, which will feature 29 of the biggest names in sugar and carb addiction, recovery, mindful eating, compassion, and weight loss, etc. She is also completing her next book, The Bounce Back Diet™, which will help millions to Rebound After Relapse™, after they’ve been walloped by the death of a loved one, divorce, moving, financial loss or another life-changing event. Stay in touch at Sugar Shock Blog updates here.
Lately, while researching and writing my next book, I haven't been able to put down the fascinating Salt Sugar Fat.. (Mostly, I've been listening to the book via CDs while en route to the gym, Whole Foods or bvusiness meetings. This book was so compelling that I'm now listening to all 12 CDs again.)
Frankly, I'm in awe of Moss and his investigative prowess. Over a period of three-and-a-half years, he interviewed hundreds of industry insiders, who revealed jaw-dropping, inside information about what our favorite food companies do to land space on grocery store shelves, crush the competition, boost the bottom line, please Wall Street, and influence our buying habits so we can't pass up on foods with salt, sugar and fat.
For those of you, who find yourself frequently buying and eating certain processed chips, cookies or cereals, Moss sheds light on why this may be happening.
The captivating processed food substances you find on supermarket shelves "are knowingly designed—engineered is the better word—to maximize their allure,” Moss writes.
“Their packaging is tailored to excite our kids,” he continues.
“Their advertising uses every psychological trick to overcome any logical arguments we might have for passing the product by.”
Plus, their “taste is so powerful," he writes, "we remember it from the last time we walked down the aisle and succumbed, snatching them up. And above all else, their formulas are calculated and perfected by scientists who know very well what they are doing.”
Indeed, those of you, who struggle to peel off pounds and hate that you can't quit over-consuming your favorite sweet soft drinks, salty chips, or fatty cookies, you need to know that food scientists are actually using cutting-edge technology to calculate the “bliss point” and enhance the “mouthfeel” of your preferred foods so they’ll sell more, Moss explains.
Oh Goodness! Food Companies Call Big Buyers of Processed Foods "Heavy Users"
Perhaps one of the more scary revelations Moss makes in Salt, Sugar Fat is how the food industry regards its ardent customers.
In their board rooms and science labs, food industry insiders call you, their loyal buyers, “heavy users.”
No, I’m not talking about drugs, but, in light of recent food addiction research, that shows how the brain lights up on sugar as it does on cocaine, the term "user" is certainly apt.
And you wonder why your most intense, all-consuming, wild cravings for unnatural, packaged, sugary, salty, fatty foodstuffs swoop in on you often as if they were ravenous vultures waiting for their next dead prey to disembowel?
Sorry for the gross imagery, but as a former sugar-addicted journalist, my goal is not only to educate you, but to help you become strong, alert, and determined to lift your choose-healthy-food muscles when you’re at your favorite supermarket, as well as at drug stores, movie theaters and even hospitals..
Lately, I've been planning the Sugar World Summit, which will feature some of the biggest names in sugar educationn, carb addiction, health, wellness, mindful eating, and personal empowerment.
For instance, in this virtual event, which will take place two weeks before Halloween, Dr. Mark Hyman, Dr. Robert Lustig, JJ Virgin, Dr. Richard Johnson, Colette Baron-Reid, Sarah Wilson and many others will join us to give you The Sour Scoop or Sweet Solutions.
In his fascinating book, Moss takes an insightful look at the $1 trillion processed food industry, which most health experts believe has triggered the obesity epidemic and put millions at risk for such chronic health conditions as heart disease, type 2 diabetes and cancer.
Thanks to his many revealing interviews with leading food scientists and top food industry executives from companies such as Kraft and Coca-Cola, Moss explains how most Americans have become so dependent on processed food.