Coke Sales Bubble Up As Company Repositions Diet Sodas as “Healthy”: Atlanta Journal-Constitution Article Also Quotes Me

Duane also explains how the company is now positioning soft drinks as "healthy." (Read on to see my shocked comments about this new wildly creative marketing approach.)

Perhaps because of the fact that I’m a trained journalist, I do respect Duane’s measured approach to the subject when he writes:

"To, sell even more sodas, [CEO Neville] Isdell is pushing back against the stigma surrounding carbonated soft drinks, escalated in part by a debate over childhood obesity. He told stock analysts at a recent convention in Scottsdale, Ariz., that he wants to reframe what defines the category. His argument: The decision to drink a diet soda also can be a health-conscious choice."

Health-conscious? Oh please. But back to Duane’s more objective assessment:

The reporter also reveals that:

  • Coke plans to unveil a new vitamin-enhanced diet soda, called Diet Coke Plus.
  • The company began "dropping the term `carbonated soft drink’ from its communications last month in favor of the term `sparkling beverages.’"

I’m sorry, but I think "sparkling" is applies only to the bottled water I had at dinner tonight, not soda.

Duane then covers the other side of the issue, which is where my point of view belongs.

He says that:

"Coke’s effort to refresh the image of carbonated soft drinks as healthy has been panned by some, who say it’s just window dressing."

Then come my remarks:

"I think it’s really laughable to try to pass off diet drinks as healthy," said Connie Bennett, author of the book "Sugar Shock," which details health risks of sugary foods and beverages. "They sell water. Why don’t they just market that more."

Duane pretty well captured my sentiments.

He also brings up another valid point, which is that:

"Some consumers also "worry about artificial sweeteners in diet drinks, in part because of studies suggesting links between the sweeteners and cancer and other illnesses. The federal government, which regulates artificial sweeteners, has said there is no clear evidence of such links."

You know, despite the fact that I consider diet drinks anything but healthy, you really have to almost grudgingly admire these absolutely outlandish marketing tactics — which clearly have been designed to make a buck.

I sure hope no one falls for this absurd concept. Diet drinks are not healthy. End of the story.

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Did you blow your diet after the death of a loved one, your divorce or another trying time? Then did your eating get out of control for weeks, months or even years, and you packed on the pounds? I'm here to help you Rebound After Relapse™. Best of all, I totally "get" what it feels like to "lose" your willpower. That's because after my Mom died, I blew my diet bigtime for months, overate carbs and packed on 21 pounds -- this after eating cleanly for more than a decade and even becoming the bestselling author of Sugar Shock (Berkley Books) and Beyond Sugar Shock (Hay House). Stay tuned for my new, "I Blew My Diet! Now What?" Podcast and book."I blew my diet! Now what?"

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2 thoughts on “Coke Sales Bubble Up As Company Repositions Diet Sodas as “Healthy”: Atlanta Journal-Constitution Article Also Quotes Me

  1. I just finished reading your book. You state agave is not safe to use. I searched the web and could not find any info on agave not being safe. Could you please provide me with futher info on the safety of agave?
    Note from Connie: Yes, there’s lots of info on the Internet about agave and other subjects. The dilemma is that you shouldn’t believe all the info you find. I plan on writing an article soon with more information about agave. Please be patient until I post it. Thanks. Connie