Coke Sales Bubble Up As Company Repositions Diet Sodas as “Healthy”: Atlanta Journal-Constitution Article Also Quotes Me

Duane also explains how the company is now positioning soft drinks as "healthy." (Read on to see my shocked comments about this new wildly creative marketing approach.)

Perhaps because of the fact that I’m a trained journalist, I do respect Duane’s measured approach to the subject when he writes:

"To, sell even more sodas, [CEO Neville] Isdell is pushing back against the stigma surrounding carbonated soft drinks, escalated in part by a debate over childhood obesity. He told stock analysts at a recent convention in Scottsdale, Ariz., that he wants to reframe what defines the category. His argument: The decision to drink a diet soda also can be a health-conscious choice."

Health-conscious? Oh please. But back to Duane’s more objective assessment:

The reporter also reveals that:

  • Coke plans to unveil a new vitamin-enhanced diet soda, called Diet Coke Plus.
  • The company began "dropping the term `carbonated soft drink’ from its communications last month in favor of the term `sparkling beverages.’"

I’m sorry, but I think "sparkling" is applies only to the bottled water I had at dinner tonight, not soda.

Duane then covers the other side of the issue, which is where my point of view belongs.

He says that:

"Coke’s effort to refresh the image of carbonated soft drinks as healthy has been panned by some, who say it’s just window dressing."

Then come my remarks:

"I think it’s really laughable to try to pass off diet drinks as healthy," said Connie Bennett, author of the book "Sugar Shock," which details health risks of sugary foods and beverages. "They sell water. Why don’t they just market that more."

Duane pretty well captured my sentiments.

He also brings up another valid point, which is that:

"Some consumers also "worry about artificial sweeteners in diet drinks, in part because of studies suggesting links between the sweeteners and cancer and other illnesses. The federal government, which regulates artificial sweeteners, has said there is no clear evidence of such links."

You know, despite the fact that I consider diet drinks anything but healthy, you really have to almost grudgingly admire these absolutely outlandish marketing tactics — which clearly have been designed to make a buck.

I sure hope no one falls for this absurd concept. Diet drinks are not healthy. End of the story.

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Does this sound like you? "I blew my diet!" you wail... Enough already! Are you fed up with your Crazy Cravings for cookies, chips or other "treats" chasing you and then pouncing on you like a ravenous lion? I'm here to help you Claim Calm Control, shed those annoying pounds, and Rebound After Relapse™. ...Why listen to me? Because I've been where you are. After my mother angrily, abusively died, I blew my diet big time -- I ate tons of carbage, gained 21 pounds, and was trapped in Weight-Gain Shame. But I also became intrigued... okay, obsessed! Why do people blow their diets? While slimming down again, I exhaustively researched the subject. Now I'm back with FEPPP™ (fast, easy, proven, powerful, portable) tools to help you get the body you seek. I'm author of Sugar Shock (Berkley Books) and Beyond Sugar Shock (Hay House). My next book is I blew my diet! Now what? Join me on my Gab with the Gurus Podcast, which will have new episodes starting in April.

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2 thoughts on “Coke Sales Bubble Up As Company Repositions Diet Sodas as “Healthy”: Atlanta Journal-Constitution Article Also Quotes Me

  1. I just finished reading your book. You state agave is not safe to use. I searched the web and could not find any info on agave not being safe. Could you please provide me with futher info on the safety of agave?
    Note from Connie: Yes, there’s lots of info on the Internet about agave and other subjects. The dilemma is that you shouldn’t believe all the info you find. I plan on writing an article soon with more information about agave. Please be patient until I post it. Thanks. Connie