If you’re a parent, you probably get frustrated by the deluge of advertising for unhealthy foods and the dearth of quality TV shows, which promote healthy eating.
It’s time to get excited, you conscious, conscientious, health-oriented parents.
Yummiloo, a fun and healthy-eating promoting TV show from veteran TV and film directors/producers Traci Paige Johnson and Caroline Baron, is in the works.
With your help through Kickstarter, your children, your relatives’ kids or your loved one’s youngsters will be able to watch a food adventure animated TV show that will expose preschoolers to healthy eating through irresistible characters, stories and games.
Pretty cool, right? Help make this awesome children’s TV show show a reality. .
I invite you now to contribute to the KickStarter campaign for Yummiloo before the June 9 deadline.
Now, learn more about Yummiloo below.
Imagine if Willy Wonka’s Land of Pure Imagination were filled with healthy food instead of candy. Imagine no more!
Traci Paige Johnson, co-creator of the blockbuster franchise Blue’s Clues and the force behind Super Why, Daniel Tiger’s Neighborhood and Creative Galaxy has created that land for preschoolers everywhere.
IMeet Yummiloo, a food adventure animated TV show that’s designed to expose preschoolers to healthy eating through irresistible characters, stories and games.
After working for 10 years to create the Blue’s Clues brand, Traci took time off to raise her three children.
She quickly realized that one of her greatest parenting challenges was to teach her kids how to eat and live healthfully.
Childhood obesity was on the rise as was the flow of ads and marketing tactics targeted at kids by companies selling unhealthy food products.
Recognizing the lack of healthy lifestyle messaging in kids media and that media matters, Traci knew what her next project would be.
The two talented women and concerned parents, Traci and Caroline, joined forces to form yummico, a company dedicated to creating multiplatform entertainment for kids and “delicious media” while educating kids on how to make healthy choices.
First, the talented duo began to address the food crisis facing our children today, creating a game app to meet kids where they are today: on their tablets and screens.
Premiering on the iOS platform in 2013, yummico’s Yummiloo Rainbow Power app used entertaining stories and characters as a vehicle to teach preschoolers healthy eating.
A ‘Featured App’ on Apple for nine straight weeks, the Yummilo Rainbow Power app went on to win numerous awards and garnered over 120,000 downloads.
Based the success of the app, they knew that their next project would be to bring the adorable Yum Yums and their message to television.
The premise is simple. Most of us know how strong an impact media makes on our kids. We also know about how obesity is such a problem. And we know that the pervasive marketing of unhealthy foods has had an adverse effect on obesity prevention.
But wouldn’t creating a TV show that celebrates and informs healthy eating habits — eating whole foods, and foods low in saturated fats and trans-fatty acids — tilt the bar the other way?
Just as Blue’s Clue’s revolutionized children’s educational media by engaging kids in virtual conversation, Yummiloo will teach kids that healthy food can be delicious and fun.
This show — which you can help get off the ground now with your Kickstarter contribution — will flip the script on the current advertising strategies, which have made the junk food industry the unofficial poster children for the obesity crisis.
Instead, Yummiloo will always engage kids first as adventure storytelling – with exciting, delicious food as the ever-present backdrop.
As you may already know, a recent Interim World Health Organization Study on Obesity supports this strategy, suggesting that “new scientific evidence highlights the need for a multifaceted approach to the problem, including a focus on the life-course dimension”…which include “reducing the exposure of children to marketing of unhealthy foods and the appropriate marketing of healthy foods in order to achieve the goals of healthier eating norms and behaviours.”
The WHO study also suggests that getting to kids at a young age is the most effective way to change the paradigm. Indeed, “life-course studies suggest that interventions in early life, when biology is most ‘plastic’ and amenable to change, are likely to have the greatest positive sustained effects on health, particularly because they may influence responses to later challenges.”
Join me in helping to get kids excited about eating real food!
To fund the pilot, a Yummiloo Kickstarter campaign was recently launched. The project was immediately given Kickstarter recognition and made a Kickstarter Staff Pick, designated New and Noteworthy, and after a few days, deemed Popular.
As Kickstarter is an all or nothing model, the goal of $72,000 must be met by the time the campaign ends, Tuesday, June 9th at 8 pm EST.
Please join me and make your contribution now to the important Yummiloo Kickstarter campaign.
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Please join me in spreading the word about this valuable upcoming TV show and in contributing to make it hit your TV.
Remember, you need to act before June 9.