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Advice to PR People: Seeking Sugar-Free, not Sugar-Filled Recipes

Email3I’m in Email Shock.

Twice recently, a PR person — who clearly doesn’t know the goals of this Sugar Shock Blog — invited me to post some unhealthy, sugar-loaded dessert recipes. (They were touted as gluten-free, which doesn’t mean they’re healthy.)
I’m eager to post great sugar-free recipes, as I did recently for this Rubbed Kale with Butternut Squash and as I do here on this blog and also on my website, but desserts that hurl you into Sugar Shock don’t belong here, on this blog.
This is not the first time PR people have pitched me ideas that make absolutely no sense for my blog.


So should I be amused or dismayed that the publicist in question didn’t bother to learn that I’m in favor of a sugar-free life and against consuming dangerous, health-harming sweets?

Or should I just thave empathy for overworked, stressed-out publicists, who are pressured to get lots of media hits for their clients?

But I can’t help but wonder — how could a good publicist — I won’t say who this one was so as not to embarrass him or her —  even suggest that I post on my Sugar Shock Blog a sugary dessert recipe filled wijith many mini-marshmallows, cookies (so what if they’re gluten free?), corn syrup and candy canes when I’m an outspoken advocate of the joy of Living Sweetly without Sugar?
Is the title, Sugar Shock Blog, misleading? Am I missing something?

Clearly, this particular publicist didn’t bother to notice that the banner for this Sugar Shock Blog contains covers of both my books, Beyond Sugar Shock and Sugar Shock, in which I discuss the many dangers of sweets and refined carbs, which most Americans over-consume. As I’ve said repeatedly, more and more research reveals that too much sugar and too many refined carbs are linked to numerous diseases such as cancer, heart disease, type 2 diabetes, and Alzheimer’s disease.

(By the way, join us this Wednesday on my Gab with the Gurus Show when the respected Dr. David Perlmutter, auihor of the fabulous bestsdeller, Grain Brain: The Surprising Truth About Wheat, Carbs, and Sugar — Your Brain’s Silent Killers, will offer more insight on the subject.)   

Back to misguided PR pitches.
Don’t get me wrong. I love being pitched by savvy PR people. (In fact, I’m now searching for one myself.)
As a blogger and journalist, I’m always eager to get great ideas for posts. And as host of the Gab with the Gurus Show, I am often seeking bestselling authors or other notable experts to appear as guests.
But, PR people, please do just a tiny bit of homework before pitching an idea. Here are two easy suggestions:
  • Find out the focus of the blog to which you’re pitching.
  • Suggest ideas that are in line with the blog’s goals. In other words, make sure NOT to suggest a post that’s in direct opposition to the blog’s aims.
But please feel free to contact me. I’d love your ideas.
I’m also eager to post some wonderful recipes for readers. But please make sure that they’re re sugar-free, gluten-free, and preferably soy-free. Likewise, don’t send me recipes that include agave, brown rice syrup or other natural sweeteners. (Stevia is okay.)
Engage With Us. Share Your Thoughts.  
  • Do you have some wonderful, Sugar-Free, Gluten-Free Holiday Recipes? (Please make sure they also have no agave, no honey, no evaporated cane juice or barley malt.)
  • And fellow bloggers, please share your tales. Have ever been pitched by a PR person, who doesn’t know your target audience and who suggested an idea that’s antagonistic to your goals? Tell us about your experiences.
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