Do you believe these new ads about high fructose corn syrup, which seek to convince you that it's OK to consume in moderation? Please, don't be duped!
All Americans — especially those of you who regularly consume processed, packaged and jarred foods — need to woken up by a sour surprise, not a "sweet surprise," as the Corn Refiners Association is trying to have you believe, with its reported $20 million to $30 million ad campaign.
If you haven't seen the three TV spots yet, see them here: "Party," "Two Bites" and "Brothers."
Get the sour surprise about America's most popular sweetener on Nov. 18 on my Gab With The Gurus Radio Show, when several experts will give you their take on the alleged "facts" presented in the campaign.
My guests will be:
- Curt Ellis, director and producer for the documentary King Corn.
- Richard J. Johnson, M.D., author of The Sugar Fix: The High-Fructose Fallout That is Making You Fat and Sick
- Nutritionist, author and personal trainer Pedro Bastos, a colleague of Loren Cordain, Ph.D., acclaimed for his Paleo Diet.
- Biochemist and food and beverage formulator Russ Bianchi, who is also chief executive officer and managing director of Adept Solutions, a product development and food formulation firm.
In the meantime, see the 3 Minute Ad Age news story, A Sour View of Corn Refiners' Sweetener Ads, for which I was interviewed.
And check out my previous comments here about the new high fructose corn syrup ads here.
2 thoughts on “High Fructose Corn Syrup: Should You Believe These New Ads? Get the Truth on Nov. 18”
Connie, not being a sugar-holic myself, I found your book, Sugar Shock, to be truly eye-opening (http://catapultfitness.blogspot.com/2008/07/sugar-shock.html).
The commercials sponsored by the Corn Refiners Association are nothing less than a horrific public disservice. It’s imperative to get the facts in front of the general public and we’re lucky to have someone like you leading that charge!
Best,
Susan
http://www.catapultfitnessblog.com
What I love about these commercials is that they’ve actually RAISED awareness of HFCS since they began. Googling for “high fructose corn syrup” has SKYROCKETED, and all of the top results are bad news for the industry. Oops!
I’ve got stats and analysis here: http://www.thereluctanteater.com/2008/10/proof-sweet-surprise-high-fructose-corn.html
I can’t help but wonder if this is the beginning of the end?
Comments are closed.