Beyond Sugar Shock

Join us for The 31 Days of Kindness-and-Sweetness Campaign

Posted on

Join the conversation. Please tell us what you’re doing as part of The 31 Days of Kindness-and-Sweetness Campaign. How will or are you being kind and sweet to others?
When was the last time you did something really kind and sweet for someone else with no expectation of getting anything back in return?
Have you noticed that when you give freely to other people or organizations that you tend to forget or at least ignore your pressing problems? Plus, you feel so good for being so generous.
Now, for those of you who ned to weight , your frustrations about about the number on your bathroom scale won’t seem all that important when you’re focused on giving.
Plus, if you’re a sugar or carb addict, your plight will fade away or at least greatly diminish when you do something sweet for someone else or several something elses.
In fact, being kind and sweet makes you feel so good that it’s a lot easier and more enjoyable to eat healthy, wholesome, unrefined, natural foods that don’t contain a lot of sugar, gluten, salt, fat or other additives.
Anyhow, I’m so excited to invite you to join me for The 31 Days of Kindness Challenge.
Although I’d love to be able to claim this fabulous idea as my own, I can’t.
This great suggestion for The 31 Days of Kindness Challenge. comes from speaker/communicator Ryan Avery,, who is co-author with Jeremey Donovan of Speaker, Leader, Champion: Succeed at Work Through the Power of Public Speaking, featuring the prize-winning speeches of Toastmasters World Champions.
Ryanaverys31daycahllengeFYI, please note that I’m personalizing the experience. Although I plan to do kind and sweet things every day for 31 days (and probably longer) and I’m printing out Rya’ns list, I won’t t follow his guidelines exactly. Rather, I’ll use them as suggestions.
Ryan-Avery-Keynote-Speaker-300x300Furthermore, with Ryan Avery’s blessing, I hope, for my fans, I’d like to rename this The 31 Days of Kindness-and- Sweetness Campaign, because you’ll be focused on giving or doing something kind and sweet instead of stuffing your face with something sweet.
Now, let me tell you how I plan to kick off tomorrow, day one of The 31 Days of Kindness-and-Sweetness Chaallenge.
At last, I’ll write a thank you letter to the amazing pediatric endocrinologist Dr. Robert Lustig for the valuable work he’s done to raise people’s sugar consciousness and to improve the health of the planet.
More importantly, though, along with my thank you note, I plan to make a donation to his Institute for Responsible Nutrition, whose mission is to reverse childhood obesity and type 2 obesity.
Institute for REsponsible Nutrition rewbztj9dvkvr8ifs30aThis is something I’ve been planning on doing for a while. In fact, my envelope (without a stamp attached yet) has been ready for weeks. So tomorrow, thanks to Ryan Avery’s polite nudge, I’ll finally do this.
As you probably already know, the remarkable Dr. Lustig is acclaimed for his powerful Sugar: The Bitter Truth lecture, which has had nearly 5 million views on YouTube.
You can watch Dr. Lustig’s lecture below. (By the way, Dr. Lustig will be participating in my upcoming Sugar World Summit. Stay tuned for details.)
In addition to watching the video below, I urge you to get Dr. Lustig’s remarkable, bestselling book, Fat Chance: Beating the Odds Against Sugar, Processed Food, Obesity, and Disease.
So will you join me in The 31-Days of Kindness-and-Sweetness Campaign?
To participate, first get guidance from Ryan Avery, who offers great ideas on how to join in.
Then, will you join me by kicking off your involvement in The 31 Days of Kindness-and-Sweetness Campaign tomorrow by making a tax-detuctible donation to Dr. Robert Lustfg’s important Institute for Responsible Nutrition?
Join the conversation. Please tell us what you’re doing as part of The 31 Days of Kindness-and-Sweetness Campaign. How will or are you being kind and sweet to others?

Announcements

The Platform Debate: Author/Speaker Michael Hyatt versus the NSA – Resolved!

Posted on

In the wake of the National Speakers Association announcement at its annual convention a few days ago that it was renaming the organization “Platform,” some of us, who are passionate fans of Michael Hyatt — the New York Times bestselling author of Platform: Get Noticed in a Noisy World — have become quite vocal about this poorly researched, dubious decision.
For my part, as I shared earlier (and maybe ranted a little) on this Sugar Shock Blog, when I witnessed this brand roll-out, I became both appalled and saddened.
Michael HyattAlthough I greatly respect the National Speakers Association and its many remarkable members, I cannot fathom how a talented brand-name-search committee — which allegedly spent “two years” on this — could have been so in the dark about the amazing Michael Hyatt, who has branded “Platform” in a big way. Or, worse, if they knew about Michael and still proceeded with this move, it’s simply galling.
Not only has Michael penned his fabulous book Platform — which is, incidentally, a must read for all speakers — but he has created a wonderful Platform University and fabulous Platform Conference.
Although I had initially planned to dedicate much of this holiday weekend to making major inroads on my next book, I felt it important to take time out to stress via comments in the private National Speakers Association Facebook group and in two blogs posts here that Michael Hyatt is the undisputed brand holder of “Platform.”
Please join me to support bestselling author and speaker Michael Hyatt:
Urge the National Speakers Association leadership to ditch the name change by writing to CEO Stacy Tetschner, who invites your comments about it.
Recommend that the NSA apologize to Michael Hyatt.
Do better Google searches and more substantive research before picking another brand name that may already be taken.
And don’t stomp on the toes of someone, who is, after all, one of your own! Indeed, Michael Hyatt is not only a New York Times bestselling author with a huge platform, but he’s a sought-after, world-renowned speaker, who has done so much to help speakers, authors, bloggers, etc. get their messages out to a wider audience.
Also, please post comments on blogs by Daniel Decker, Stu McLaren, Kathleen Ann Thompson, Mike Kim, and Andy Traub, and thank them for coming to Michael’s support.
I also encourage you to read these thoughtful posts about this matter from Ryan Avery and Skip Prichard.
FYI, you can see the explanation here as to why the well-branded National Speakers Association was ditching its name and now calling itself “Platform.”
Now, let the fabulous Michael Hyatt teach you about building your own platform.
Again, please join me in urging the NSA leadership to reconsider this name change, because Michael Hyatt is already the preeminent holder of the brand, Platform. Please share your comments now.

Announcements

Did NSA Leaders Forget to Google “Platform” Before Stomping on Michael Hyatt’s Brand? – Resolved!

Posted on

Join the conversation. Should a worldwide organization use the same name as a wildly popular book and programs by a famous speaker/author? Speak up now.
At its annual conference in San Diego this week, the National Speakers Association — which has been advancing the speaking profession since 1973 — announced that it was changing its name to “Platform.”
Huh?
Wait a minute!
As I sat in the audience at this year’s NSA conference — which was really fabulous, by the way — this name change completely confused me.
More accurately, I felt very sorry for Michael Hyatt, the wildly acclaimed blogger, speaker and New York Times bestselling author of the fabulous book, Platform: Get Noticed in a Noisy World. which, incidentally, is a must read for any speaker or author.
I sympathized with Michael — former CEO of Thomas Nelson Publishers — because for years, he has contributed his brilliance, mined his creativity and allocated his hard-earned resources to invigorate and popularize the word, “Platform.”
For those of you not in the know about platforms, having one is imperative these days if you have a book, product, or talk. Learn about it from Michael Hyatt. (I also recommend that you read Seth Godin’s brilliant book, Tribes.)
As you may have guessed by now, I am a BIG fan of Michael Hyatt, which is why I’m posting off topic today.
Not only do I follow Michael’s blog and posts on his Facebook page, but I also often consult and implement his ideas from Platform: Get Noticed in a Noisy World. I’ve even traveled across country to attend one of Michael’s conferences, and I plan to fly to another one later this year.
Now you can understand why I”m so appalled and dismayed by the National Speakers Association’s name change to “Platform.”
How can the NSA do this to Michael Hyatt, who is, in effect, The Platform Man?
To begin with, Michael has a big platform of very engaged, loyal followers like me. Those of us in his tribe avidly read his thoughts on Facebook; follow him on Twitter;, check out his emails; and travel to attend events where he’s keynoting.
And consider this: Michael’s platform — at least on Facebook (41,770) and Twitter (224,000) — is far bigger than that of the National Speakers Association, which has only 16,824 fans in its private Facebook group and only 11,600 followers on Twitter.
Meanwhile, Michael Hyatt also runs his fabulous Platform University, of which I’m a member.
Furthermore, he hosts the acclaimed Platform Conference.
Michael also offers services to help speakers, authors and people like you and me build our platforms. By the way, stay tuned for my new, classier look, which soon will be unveiled on my website and blog, thanks to Michael’s Get Noticed theme.
PlatformNSASo why the heck is the reputable National Speakers Association — which prides itself on authenticity, originality and even ingenuity — stomping on the toes of Michael Hyatt, who, as a sought-after speaker, is essentially one of their own?
Frankly, I’m disappointed and surprised by this questionable move by the National Speakers Association.
Platform-Infographic-5701Indeed, this ill-advised name change puts me in an extremely awkward position.
I’m not yet a full-fledged member of NSA, but I’m a member of the amazing NSA Academy so I can develop skills to become a better speaker, which, in turn, will help me build my platform.
Plus, I greatly respect the many talented, remarkable NSA speakers, some of whom are bestselling authors with remarkable platforms of their own.
Furthermore, I’ve been eagerly looking forward to getting my NSA speaker certification.
Meanwhile, I certainly appreciate the NSA conventions, which, as I witnessed this week and in previous years, are classy, professional events.
But none of this changes the fact that NSA taking the name “Platform” is NOT a classy move.
More to the point, this name-change is completely lacking in integrity, a trait that many NSA members seek to possess. (See Kathleen Ann Thompson’s clever blog post about this.)
Not only that, but the NSA name change violates the organization’s own code of ethics, as Stu McLaren observes.
In short, my loyalty lies with Michael Hyatt, who expressed his astonishment in a Facebook post.
By the way, I even urge you to see the helpful infographic (to your left) that Michael created to help people like us build our platforms.
Frankly, I’m barffled. Didn’t the NSA name- rebranding committee — whose members were praised in the video below — do their homework or due diligence, as platform builder and blogger Daniel Decker asks?
Didn’t at least one member of this illustrious name-change committee do a Google search on the word “Platform” before stomping on Michael Hyatt’s brand and look?
Dian’t at least one committee member hear of Michael Hyatt?
It’s super easy to discover, as Mike Kim so eloquently blogs,.that Michael Hyatt “owns” the word, “Platform.”
Go ahead. Do a Google search now for the words, “Platform and Michael Hyatt.”
As of today, you’ll get a whopping 157,000 hits!
Isn’t t the NSA name change, in fact, brand theft, as Andy Traub suggests?
As you can tell, a number of us in Michael’s tribe are up in arms.
Sure, the concept of a platform has been dicussed for years in publishing and speaking circles and books that predate Michael’s have addressed this subject — but of all people today, Michael Hyatt is the go-to guru about the value of building your platform.
In fact, Hay House, publisher of my most recent book, Beyond Sugar Shock, even recommends that ALL of its authors or wanna-be authors read Michael Hyatt’s book, Platform: Get Noticed in a Noisy World.Likewise, my next publisher, Balboa Press, which has a partnership with Hay House, greatly respects Michael.
Of course, despite my background as an objective journalist, I make no claims to this being a measured post such as those by Ryan Avery or Stu McLaren.
What it comes down to is this: How can a speakers’ organization, which touts the value of crediblity and not stealing others’ material, in effect, create a name and logo that are uncannily similiar to one used for years by Michael Hyatt — whether they did so knowingly or not?
Now, I urge you: Put yourself in Michael Hyatt’s place. How would you feel if one day some organization took the name you’ve been spending years to brand?
I’d certainly be concerned if an organization with similiar goals to mine changed its name to Sugar Shock or Beyond Sugar Shock.
Therefore, as a Michael Hyatt fan, I urge the leadership of the National Speakers Association to:
Issue a formal apology to Michael Hyatt.
Totally abandon the name “Platform” as its new name.
Do due diligence and extensive research to ensure that it won’t again pick a brand that is already taken by another person or organization.
Make this entire name-change process more public and enlist feedback from ALL members of NSA and the Academy.
Please weigh in with your ideas. I’d love to hear what you think, but first, watch the video below where the name change (theft?) to Platform is announced at the recent National Speakers Association conference.
Join the conversation. So do you think the NSA name change is right or not? Speak up now. Also please share your comments with NSA leadership.