Tiger Woods & Gatorade Plan to Join Forces

I absolutely love Tiger Woods. I admire just about everything about him — his poise, his physique, his talents, his sense of dignity, etc.But now he’s fallen off the pedestal for me. I just don’t look up to him the way that I once did.

That’s because of an article I read from the Atlanta Journal Constitution, in which AP reporter Doug Ferguson revealed that Gatorade and Tiger Woods are going to bed together, so to speak.

Evidently, Tiger Woods and Gatorade have teamed up to launch a new line of drinks called “Gatorade Tiger,” which are scheduled to hit stores in March 2008.

And the arrangement offers Tiger Woods one hefty price tag: The golf hero could get as much as $100 million
for promoting the drink, according to the Atlanta Journal Constitution.

So, here’s what I’m wondering. Just how much sugar will these drinks contain? As it is, no matter which drink you select, Gatorade already contains its share of sugar, whether it’s sucrose, glucose or fructose.

I’m wondering: Why would Tiger Woods — who little kids, teens and us adults admire and seek to emulate — agree to push a sweet, sugary concoction, which his fans may then gulp in abandon, but they won’t be exercising the way Tiger does?

Anyhow, if the current Gatorade is any indication, this new Tiger line of beverages will be plenty sweet, too.

Bummer.