Always Low Prices reports that Wal-Mart has landed in a sticky situation by selling its artificial sweetener Splenda — but selling it at three quarters of the price and under a different name, Altern.
While the no-calorie substance has now been speedily yanked from Wal-Mart store shelves, Splenda’s manufacturer, Tate & Lyle, learned that the sweetener was supplied by none other than one of its own plants.
The Telegraph in the U.K. aptly observes:
"When something is as successful as Splenda, everyone will go out of their way to try to copy it, and there’s plenty of sucralose in China if you know where to look. Tate & Lyle will fight it, but the appearance of Altern must be the first of many attempts to knock Splenda off its pedestal. Revenge is sweet, and it is only a question of time."
What fascinates me is that as Splenda’s sales soars, rarely do you hear about the sweetener’s dangers. As I’ve suggested previously, I urge you to learn about some of Splenda’s reported health woes:
- See mercola.com’s "Is Splenda Making You Sick? Find Out Some Common Reaction Symptoms," the dangers of Splenda (sucralose), and testimonials from people, who’ve experienced post-Splenda reactions.
- Read Generation Green’s letter asking the Federal Trade Commission to investigate Splenda’s misleading marketing campaign.
- Visit TruthAboutSplenda.com, which — while sponsored by the rival sugar industry — presents some compelling research.
- Check out SplendaExposed.com from toxicologist Dr. Janet Starr Hull.
- And glance at the Sucralose Toxicity Information Center.
Please think carefully before you indulge in this allegedly symptom-free artificial sweetener.