It’s time to clarify the confusion since I’m not on deadline right now with the manuscript for my next book, I blew my diet! Now what? Recently, people began to contact me to point out that the phrase, Sugar Shock, has been increasingly used to draw attention to hidden sugars that in foods that millions eat.
As you can see when you do an Internet search, ever since late 2006, with the publication of my first book, Sugar Shock! from Berkley Books, the term, Sugar Shock, took off.
Since 2006, I was the main person to choose this apt expression to convey a condition that affects millions of people. After I originated this phrase in my first book, Sugar Shock, I continued using it with my second book Beyond Sugar Shock.
To the best of my understanding, here’s the timeline:
- In 2005, the clever wordsmith Sam Horn — who I consulted with at the Maui Writers Conference in 2002 or 2003 — helped me coin the phrase, Sugar Shock,
- In late 2006, Berkley Books published my book, Sugar Shock!, which then became the title of my book that was published in late 2006.
- From 2005-on, I researched, wrote, and promoted my book, Sugar Shock!, for years.
Now here’s where it gets interesting. In the world of publishing, you can use a book title that’s been used before, as Writers Digest explains.
Lately, since I’m not on tight deadlines right now for my next book, I blew my diet! Now what?, I’ve been thinking that it’s high time that I welcome the newcomer. Well, the second Sugar Shock, is not new anymore. In fact, it came out in 2020. But I wanted to single out this book.
As far as I’m concerned, any book that will help draw attention to sugar’s dangers is welcome indeed. After all, we’re all on the same team to help you cut back on your sugar intake, help you shed weight, and improve your health.
So now, as I’m taking a breather from wrapping up my next book, I invite you to check out both my 2006 book, Sugar Shock from Berkley Books, and the 2020 book, Sugar Shock: The Hidden Sugar in Your Food and 100+ Smart Swaps to Cut Back.
Below, you’ll find the definition of Sugar Shock that I developed years ago. Bear in mind that this is a condition that affects millions of people worldwide, including an estimated one-quarter to two-thirds of the U.S. population.
Sugar Shock!™ – A mood-damaging, personality-bending, health-destroying, confusion-creating constellation of symptoms affecting millions of peoople worldwide, who often turn to processed sweets and much-like-sugar carbs, which send their blood sugar levels wildly soaring and plummeting. The term Sugar Shock is intended to encompass the often-misdiagnosed and maligned condition of reactive hypoglycemia (low blood sugar), as well as other blood sugar disorders, from insulin resistance to diabetes. Considerable research reveals that repeatedly overconsuming sweeteners, dessert foods, and culprit, quickie carbs (such as white rice, French bread, chips, etc.) wreaks havoc on your blood sugar levels, overstimulates insulin release, triggers inflammation, and could contribute to some 150 health problems, including obesity, diabetes, heart disease, cancer, polycystic ovary syndrome, severe PMS, failing memory, depression, mental confusion or “brain fog,” mood swings, Candida, sexual dysfunction, infertility, wrinkles, acne, and early aging. Victims of Sugar Shock also may experience such baffling symptoms as excessive fatigue, headaches, dizziness, cold sweats, anxiety, irritability, tremors, crying spells, drowsiness or the opposite (sleeplessness), forgetfulness, heart palpitations, nightmares, blurred vision, muscle pains, temper outbursts, suicidal thoughts, and more. Ultimately, this insidious Sugar Shock roller-coaster effect brought on by eating too many inferior carbs hampers sufferers’ ability to function at full throttle–or even half throttle.
My mission, of course, is to take you Beyond Sugar Shock to a exciting, joyous, calm place of Sugar Freedom. That’s the goal of my second book, Beyond Sugar Shock. When you’ve moved Beyond Sugar Shock, you break the mesmerizing stranglehold that sugar and toxic carbs have over you.