Tag: processed foods

Are You a “Heavy User” of Salty, Sugary, Fatty Foods? Let Michael Moss Open Your Eyes

Join the Conversation: Are you a “heavy user” of salty, sugary or fatty foods?
Salt, Sugar, FatAre you hooked on salty, sugary or fatty processed foods?
If you wonder why certain packaged food products call out to you often, you must read the brilliant, eye-opening book, Salt, Sugar, Fat: How the Food Giants Hooked Us from Pulitzer Prize-winning Michael Moss, an investigatve reporter for The New York Times.
Lately, while researching and writing my next book, I haven’t been able to put down the fascinating Salt Sugar Fat.. (Mostly, I’ve been listening to the book via CDs while en route to the gym, Whole Foods or bvusiness meetings. This book was so compelling that I’m now listening to all 12 CDs again.)
Frankly, I’m in awe of Moss and his investigative prowess. Over a period of three-and-a-half years, he interviewed hundreds of industry insiders, who revealed jaw-dropping, inside information about what our favorite food companies do to land space on grocery store shelves, crush the competition, boost the bottom line, please Wall Street, and influence our buying habits so we can’t pass up on foods with salt, sugar and fat.
For those of you, who find yourself frequently buying and eating certain processed chips, cookies or cereals, Moss sheds light on why this may be happening.
The captivating processed food substances you find on supermarket shelves “are knowingly designed—engineered is the better word—to maximize their allure,” Moss writes.
Michael-Moss_credit-Tony-Ce._V374823686_ (2)“Their packaging is tailored to excite our kids,” he continues.
“Their advertising uses every psychological trick to overcome any logical arguments we might have for passing the product by.”
Plus, their “taste is so powerful,” he writes, “we remember it from the last time we walked down the aisle and succumbed, snatching them up. And above all else, their formulas are calculated and perfected by scientists who know very well what they are doing.”
Indeed, those of you, who struggle to peel off pounds and hate that you can’t quit over-consuming your favorite sweet soft drinks, salty chips, or fatty cookies, you need to know that food scientists are actually using cutting-edge technology to calculate the “bliss point” and enhance the “mouthfeel” of your preferred foods so they’ll sell more, Moss explains.
Oh Goodness! Food Companies Call Big Buyers of Processed Foods “Heavy Users”
Perhaps one of the more scary revelations Moss makes in Salt, Sugar Fat is how the food industry regards its ardent customers.
In their board rooms and science labs, food industry insiders call you, their loyal buyers, “heavy users.”
No, I’m not talking about drugs, but, in light of recent food addiction research, that shows how the brain lights up on sugar as it does on cocaine, the term “user” is certainly apt.
And you wonder why your most intense, all-consuming, wild cravings for unnatural, packaged, sugary, salty, fatty foodstuffs swoop in on you often as if they were ravenous vultures waiting for their next dead prey to disembowel?
Sorry for the gross imagery, but as a former sugar-addicted journalist, my goal is not only to educate you, but to help you become strong, alert, and determined to lift your choose-healthy-food muscles when you’re at your favorite supermarket, as well as at drug stores, movie theaters and even hospitals..
By the way, just as I was about to put this post up on this Sugar Shock Blog, I discovered — while catching up on Dr. Oz Show episodes — that yesterday, Moss was featured in an awesome episode, Supermarket Secrets: How They Fool You Into Buying Foods That Make You Fat.
Watch The Dr. Oz Show episode with Moss now.
And bear in mind, as Moss told Dr. Oz, that “when you walk into the store, there are traps.”
With that in mind, it’s best to be prepared with “that shopping list, commit yourself to stick with it, shop when you’re full, shop with a clear mind,” Moss urges.
Let Michael Moss open your eyes now by buying his intriguing book, Salt Sugar Fat: How the Food Giants Hooked Us.
Join the Conversation: Are you a “heavy user” of salty, sugary or fatty foods?

Salt, Sugar, Fat: Michael Moss Reveals How the Food Industry Addicted Us

Join the Conversation. What most surprised you from this fascinating interview with Michael Moss?
Salt, Sugar, FatLately, I’ve been planning the Sugar World Summit, which will feature some of the biggest names in sugar educationn, carb addiction, health, wellness, mindful eating, and personal empowerment.
For instance, in this virtual event, which will take place two weeks before Halloween, Dr. Mark Hyman, Dr. Robert Lustig, JJ Virgin, Dr. Richard Johnson, Colette Baron-Reid, Sarah Wilson and many others will join us to give you The Sour Scoop or Sweet Solutions.
Anyhow, while preparing for the event, I came across this fascinating NPR interview with Pulitzer-Prize winning investigative journalist Michael Moss, author of the extraordinary book, Salt, Sugar, Fat: How the Food Giants Hooked Us..
In his fascinating book, Moss takes an insightful look at the $1 trillion processed food industry, which most health experts believe has triggered the obesity epidemic and put millions at risk for such chronic health conditions as heart disease, type 2 diabetes and cancer.
Thanks to his many revealing interviews with leading food scientists and top food industry executives from companies such as Kraft and Coca-Cola, Moss explains how most Americans have become so dependent on processed food.
Get shocked now, thanks to this intriguing NPR interview.
Join the Conversation. What was your biggest A-hah?

Is Sugar as Toxic as Alcohol? Researchers Say Yes

In recent years, scientists have theorized that sugar can be as addictive as alcohol or tobacco.
You, of course, know how easy it is to get hooked on sweets — and how incredibly challenging and difficult it can be to break free of your sugar addiction.
(In fact, because breaking free from sugar is so tough, I’ve devoted an entire book to take you on a fun, empowering journey so you can easily let go of your addiction. Beyond Sugar Shock — which will be published in June and which you can pre-order now — is designed to hold you by the hand and guide you to what I call Sugar Freedom.)
So since sugar is addictive, should this commonplace but potentially harmful (even deadly) substance be regulated?
Acclaimed researcher Robert Lustig, M.D. and a team of UCSF researchers say yes.
They argue that sugar should be controlled like alcohol and tobacco to protect public health.
Indeed, Dr. Lustig, along with Laura Schmidt, Ph.D., Claire Brindis, D.P.H. and colleagues at the University of California, San Francisco (UCSF), contend that sugar’s potential for abuse, coupled with its toxicity and pervasiveness in the Western diet, make it a primary culprit of this worldwide health crisis.
They maintain that sugar is fueling a global obesity pandemic, contributing to 35 million deaths annually worldwide from non-communicable diseases like diabetes, heart disease and cancer.
The authors then advocate taxing sugary foods and controlling sales to children under 17.
According to their statistics, reported on CBS New’s HealthPop, worldwide sugar intake has tripled in the last 50 years, and the average person is taking in a whopping 500 calories from added sugar in processed foods alone.
So what do you think? Should sugar be regulated?
A special thank you: Photo credit is due here (flickr) and here (DailyBurn).
Post your ideas here on this Sugar Shock Blog and/or on my Facebook Smart Habits Fans page.

Michelle Obama Gets Food Companies to Act

Thank to Michelle Obama’s crusade to combat children’s obesity, major food companies such as PepsiCo and Kraft Foods are changing their products.
She is, in fact, “defining defining her role as first lady by taking on the $600 billion food and beverage industries in a quest to end childhood obesity within a generation,” observes Kate Andersen Brower of Bloomberg Business Week, in an artticle entitled, “Michelle Obama’s ‘Spotlight’ on Obesity Enlists Kraft, PepsiCo.”
“Her lobbying of companies to make products healthier, labels easier to read and limit marketing of unhealthy foods to kids is paying off,” Brower observes.
A month after she began her campaign, “PepsiCo Inc., the world’s second-largest food and beverage company, pledged to stop selling full-sugar soft drinks in schools by 2012.” In addition, Kraft Foods Inc., the maker of Oreo cookies and Oscar Mayer lunch meats, jumped on board, announcing that it would further reduce the sodium content of its products..
Reporter Brower points out that the first lady’s efforts are part of a “movement to recast what the food industry is selling,” according to David Kessler, who was Food and Drug Administration commissioner from 1990 to 1997. “She puts the spotlight on the issue like few others can,” Kessler told Brower.
The American Beverage Association — which represents soda companies — has now joined Michelle Obama’s effort by running a national ad, which claims that the industry is committed to reducing beverage calories in schools by 88 percent.
Things started happening after a well-publicized meeting in Washington on March 16 when the first lady addressed members of the Grocery Manufacturers Association, which represents major food companies such as Kraft and PepsiCo. At that GMA meeting, Obama urged the companies to reduce sugar, fat and salt in their products and “to move faster and to go farther” to make them healthier.
The first lady has “accelerated our focus,” Kraft’s president of health and wellness, Rhonda Jordan, told the Bloomberg Business Week reporter Brower, who then quotes Patrick Basham, an adjunct scholar at the Cato Institute, a Washington-based research group that promotes libertarian policies.
Basham believes that the first lady’s anti-obesity efforts are “in sync with public skepticism about `the motives of big business’ in the wake of the deepest economic crisis since the Great Depression.” He also believes that the recent moves by the companies may be an effort to prevent government crackdown.
“The food industry is terrified of being either legislated out of business or so regulated they won’t be able to do what they want,” Basham told Brower.
What’s intriguing is that Michelle Obama became concerned about child nutrition for personal reasons.
She told audiences at a National PTA Conference in Arlington, Virginia, on March 10, that she got a “wakeup call” when her pediatrician voiced concern about her family’s eating habits.
While I applaud the first lady’s efforts, as always, no matter what changes the large food companies institute, I encourage people to reduce or even eliminate their consumption of processed foods.
Vegetables and fruits that come courtesy of Mother Nature are best for our bodies. Plus, they taste better — something you’ll discover after you cut back on processed carbs.
We just don’t need to consume large quantities of packaged foods that usually have

Sugar & Its Dangers Hit the News, Thanks to Dr. Robert Lustig’s YouTube Video & Nightline

Sugar and its dangers are in the news again, thanks to ABC’s popular show, Nightline, which, last night, aired a compelling story spotlighting sugar’s role in the obesity crisis.
In his “Sugar Wars” piece, correspondent John Donovan offers a fascinating look at the views of esteemed pediatric endocrinologist Dr. Robert Lustig, whose YouTube video, “Sugar: The Bitter Truth,” has garnered more than a quarter of a million hits to date.
In this Nightline segment — which you can watch below — Donovan calls Dr. Lustig “a man at war with sugar,” because he argues that too much fructose and not enough fiber are to blame for our obesity crisis.
“Fructose is the cause of the current epidemic,” says Dr. Lustig, director of UCSF’s Weight Assessment for Teen and Child Health (WATCH) Clinic and UCSF Professor of Pediatrics in the Division of Endocrinology.
Nightline correspondent Donovan also includes quotes from the the pediatric endocrinologist about leptin’s role in obesity; fructose’s role in metabolic syndrome; and the fact that low-fat foods such as SnackWells cookies and fruit-flavored yogurt are filled with sugar.
In the Nightline piece, Donovan made an effort to make his piece unbiased by allowing Dr. Lustig’s ideas to be criticized by three pro-sugar advocates — one from the American Beverage Association (formerly called the National Soft Drink Association) and two from the Corn Refiners Association, including a cardiologist, who has done studies funded by PepsiCo, the manufacturer of sugar-filled soft drinks.
Understandably, correspondent John Donovan seems to be like millions of Americans, who have a sweet tooth. In fact, the reporter readily admits that strolling with Dr. Lustig at San Francisco’s Pier 30 (a hot spot filled with sugary foods) can be “at times, well, a bit of of a downer. Because we love sugar, don’t we, most of us?”
Donovan is absolutely correct in his assessment. Most Americans — and people around the world — are so keen on sugar that they imbibe it to their detriment. Unfortunately, the Nightline reporter did not mention that obesity is only part of the sugar story.
The average American’s sugar consumption — about 170 pounds per year per person — also has been linked with heart disease, cancer, severe PMS, memory loss, depression, fatigue, headaches, infertility, low libido, polycystic ovary syndrome and many other ailments.
In addition, regretfully, the Nightline piece did not point out that Dr. Lustig is in very good company. His views are shared by many of us concerned health advocates. For instance, esteemed pediatric endocrinologist Dr. David Ludwig — who was previously interviewed along with me for a “CBS News Sunday Morning” segment, “Is America Too Sweet on Sugar” — is among those frightened by the massive consumption of sugar, particularly high fructose corn syrup, in this country and around the world.
Others sounding the sugar alarm include:
* Dr. Walter Willett of Harvard;
* Dr. Nancy Appleton, author of Suicide by Sugar: A Startling Look at Our #1 National Addiction;
* Dr. Jacob Teitelbaum, who appears on my Gab with the Gurus Radio Show on March 31 to discuss his new book, Beat Sugar Addiction Now! ;
* Dr. Richard Johnson, author of The Sugar Fix: The High-Fructose Fallout That is Making You Fat and Sick.); and
* Myself, author of SUGAR SHOCK! How Sweet and Simple Carbs Can Derail Your Life–And How You Can Get Back on Track.
Now, I invite you to watch the eye-opening Nightline segment below.