Are you re planning on passing out sugar-filled candies for Halloween tomorrow night?
If so, you should know that every time you hand out candies, you’re tricking kids into sugar overload.
Halloween isn’t just one night. It paves the way for bad eating habits year-round.
Read more about this in our opinion piece in today’s Newark Star-Ledger.
For this important week in publishing — during which Book Expo America takes place — my fun author friend Dr. Diana Kirschner and I are going out on a limb to drum up interest in our books. Here’s a press release that’s now going out to the media today.
Authors Develop Zany, Outrageous Marketing Gimmicks to Nab Publishers & Fans in these Challenging Economic Times
NEW YORK—As thousands of authors vie for publishers’ and readers’ thumbs up in this uncertain economic climate, some innovative, pro-active authors are taking matters into their own hands by coming up with over-the-top, outrageous, humorous marketing gimmicks.
“It’s time to become an out-of-the-box-thinking author-preneur, who creates gutsy, captivating messages that nab the attention and tickle the funny bones of readers and publishers,” claims author Connie Bennett, who is laughingly walking around Book Expo America on Friday and Saturday sporting a provocative, 24”-by-30” sandwich board that says, “Are You ‘The One’?”
The amiable author’s “Are You `The One’?” message—which looks like a single’s ad—pokes fun of the fact that Bennett is both a single woman and an available author with a Big Platform, who’s seeking “a committed relationship” with a “compatible publisher” to release her second book.
“I wanted to playfully show that I have the guts, initiative and ingenuity to be a successful author no matter what the economic climate,” adds Bennett, an experienced journalist, certified health counselor, self-described “Ex-Sugar Shrew!” and author of SUGAR SHOCK! (Berkley Books) (www.SugarShock.com).
Are you tired of being a slave to your sugar habit? Would you like to find a way to break
As 2008 comes to a close, let's look at the 20 most popular Gab With the Gurus Radio Shows I hosted
Have you seen any of the TV spots, print and online banner ads that seek to convince us that high fructose corn syrup is fun to consume?
Before you believe the many new ads from the Corn Refiners Association — which is spending a reported $20 million to $30 million to convince us of its safety — I urge you to get facts from my recent Gab With The Gurus Radio Show, where I had the following guests:
Curt Ellis, director and producer for the fascinating documentary “King Corn.”
Cardiologist Stephen T. Sinatra, M.D., co-author of my book Sugar Shock!
Nutritionist, author and personal trainer Pedro Bastos, a colleague of Loren Cordain, Ph.D., acclaimed for his Paleo Diet.
Biochemist and food and beverage formulator Russ Bianchi, who is also chief executive officer and managing director of Adept Solutions.
Richard J. Johnson, M.D., author of The Sugar Fix: The High-Fructose Fallout That is Making You Fat and Sick (His interview is coming up.)
The recent program on How to Give Gifts at Any Budget was such a hit that Robyn Freedman Spizman has
Halloween is a spooky time and not because of goblins, ghosts or ghouls. Oct. 31 is downright frightening because it is a nationally accepted Sugar Overload Day.
Around Halloween, just about everyone “forgets” the truly scary facts: Kids have been growing more and more obese, even developing type 2 diabetes—conditions that researchers attribute to such unhealthy activities as over-consuming sweets and refined carbs and lack of exercise.
Despite the dangers to our children’s health, every Halloween, it’s accepted—even encouraged—to pass out gobs of sugar-filled candies that could harm the health of our neighbors’ kids.
But every time you give candies to youngsters who come knocking on your door to playfully trick-or-treat, you’re tricking them, not treating them.
Indeed, the average child easily wolfs down about 20 to 40 teaspoons of sugar and more than 500 calories on that one night alone. Then, for days or weeks afterwards, the typical kid is still pigging out on leftover candies.
Research at Harvard, Yale and other institutions have discovered that eating fewer sweets and skipping the soda and other sugary drinks could help children and adults alike lose weight and reduce their risks of getting type 2 diabetes.
This Halloween, I invite you to quit encouraging sugar gorging and instead to begin to take some steps to make Halloween more healthy. Here are 6 tips to create a healthier holiday.
Welcome new readers from Las Vegas and Fort Wayne, Indiana, who heard me on the radio in your communities this
