Have you heard about the Mom, who was berated and then fined $10 for not including grains in her child’s school lunch?
Seriously! A mother had to fork over $10, because she didn’t add gluten to her kid’s allegedly healthy lunch.
To make the lunch more well-rounded, the school then added some gluten-filled Ritz Crackers.
I’m saddened, appalled, and disheartened to discover that children — many of whom may be allergeic or sensitive to gluten, grains and sugar — may be encouraged to eat the very foods that they should avoid.
Admittedly, this is only one such instance (and overseas, too), but I believe this incident exemplifies the problem worldwide.
Both adults and children here in the United States and abroad are often being brainwashed or programmed to eat potentially dangerous, processed grains.
Small wonder then that millions of children and adults worldwide are suffering from obesity, type 2 diabetes and early death.
In today’s world you need to be social even if you’re not naturally gregarious or extroverted.
To spread the word about your book, program, product, or professional expertise, you have to be active in social media in a BIG way, using such tools as Facebook, Twitter, Google+, your blog, Pinterest, etc.
But what if you’re feeling decidedly anti-social, because you’re facing a grueling Dark Night of the Soul?
Should you continue to post regularly on Facebook, Twitter, and your blog when you’re enduring an existential crisis like a terminally ill parent or spouse, the breakup of your long-term marriage, or the death of a cherished loved one?
Not because of neighborhood kids masquerading as ghosts, goblins and ghouls.
But because of scary candies.
Beginning Halloween, through the end of the year — for a whopping two-plus months — millions tend to completely “forget” the fact that too much sugar can trigger harmful effects on your children’s health, including obesity, of course. .
On Spooky Sugar Overload Day – my phrase for Halloween — millions develop collective amnesia about how rates of obesity, type 2 diabetes and other crippling sugar-triggered ailments are skyrocketing.
And every year, at this time, I watch in astonishment at how cool, chic and accepted it’s become to hurl your neighbor’s kids into Sugar Shock.
Of those sugar pushers, 72 percent of those households will give away two or even three) pieces of candy per trick-or-treater.
Let’s put this in simple terms: On Halloween night alone, the average child in your neighborhood may mindlessly scarf down between 5 to 50 teaspoons of sugar and hundreds of calories.
In short, Spooky Sugar Overload Season starts with Halloween.
Factor in all the sugar that most people will gobble up during Thanksgiving dinners, holiday parties, as well as Christmas or Chanukah vacations.
All this sugar gorging begs these questions:
Why has it simply become un-American NOT to hand out candies on Halloween?
Why is it outright weird NOT to give your neighbors’ kids sugar-filled treats, which will surely send them into Sugar Shock? (Think anxiety, difficulty concentrating, mood swings, temper tantrums, crankiness and much worse.)
Why is candy-giving expected even though just about everyone knows that too much sugar (candies) can lead to obesity, type 2 diabetes and other diseases, which, in turn, can kill you?
Thankfully, a small but growing number of us are urging parents to give out safe, fun toys instead.
Unfortunately, though, it’s far easier to find candies than it is to locate sweet, sugar-free toys such as glow-in-the-dark insects, spooky fingers, Halloween-themed stickers or pencils, rubber worms, creepy fingers, action figures, kazoos and whistles, baseball cards, plastic animals, spin tops, and party favors like engine whistles, key chains, pen, and stickers.
Furthermore, let’s face it, these cool Halloween options cost more than sugar-filled, or high fructose corn syrup-laden candies.
Right now, I urge you parents to take charge. This Halloween, just become more mindful.
Every time you dish out candies, think about just two things.
You are an “enabler” – as drug addicts are to other drug addicts. Your neighbors and you could be paving the way for neighborhood kids to crave candies. For that matter, you could be addicting or re-addicting their parents, too. (A number of coaching clients confessed to me that they stole their kids Halloween candies!)
You could be contributing to soaring rates of obesity and other diseases in your neighborhood.
Do you really want to have that on your conscience?
Instead, why don’t you find ways to help your children and your neighbors’ kids to observe Halloween in a safer, healthier way?
For instance, you could:
Offer your kid(s) a healthy meal with ample protein, fiber and fat before she or he cavorts around the neighborhood.
Give away one candy per trick-or-treater. (Don’t let kids grab a handful of sweets.)
Hand out small bottles of water. That way, you’ll help trick-or-treaters stay hydrated.
When your child or children come home from trick-or-treating, have fun together doing high-intensity play or dancing for at least 10 minutes.
Hug your kids and figure out one or two other ways to give them lasting sweetness.
Connie is also a certified health coach, certified life coach, EFT practitioner, widely published jouirnalist, columnist, and and essayist (AOL News, eDiets.com, The Los Angeles Times, www.SheKnows.com, etc.), as well as an in-demand speaker, entertaining TV and radio show guest (“CBS News Sunday Morning,” “Oprah & Friends Radio,” “The Howard Stern Show,” etc.).
In 1998, Connie was a tormented sugar-addicted journalist, who secretly “used” candies galore just to make all her deadlines. When she was bombarded by brain fog, heart palpitations, severe PMS and 41 other baffling ailments, Connie finally turned in deperation to a doctor, who ordered her to quit sweets. Much to her surprise, all her ailments went poof!, and the journalist was reborn, filled with determination to spread the sour news about sugar.
Now sugar-free (mostly) for 15 years, Connie — now known as The Sugar Liberator — had helped thousands of people worldwide to break free of sweets and discover that Life is Sweeter Naturally™.
The fact that cupcakes are on the cover of my upcoming book, Beyond Sugar Shock— officially out June 1 but available for pre-order now through Amazon and my publisher Hay House — has triggered some fascinating and even strong reactions. Quite surprising to me!
Natalie’s reaction and clever cover-them-up response got my wheels turning.
So last night, I sent an email to people on my mailing list to invite them to share their opinions about the cupcakes on the cover.
Did we make a cupcakes no-no, or is the cover a good one?
After all, I want to help people, not entice them!
So here are some of many replies I received about the cupcakes on the cover of Beyond Sugar Shock.
“I do not like the cover! I am sorely tempted by such things, visually speaking! It’s just like today’s women’s magazines, with a picture of chocolate cake on the front with the constant headlines that feature the latest diet underneath. Cruel. I really do not like the cupcake cover. I do love cupcakes though : )The cover needs to be changed or I will never recover this addiction and I need all the help I can get. I mean, a book on how to give up pornography with half naked women on the cover makes no sense either, eh? : )”
What intriguing comments. I never even looked at it that way!
Next, Bonnie had some brilliant observations:
“I think the cover is fine. But I guess I can say that because cupcakes aren’t my weakness, cookies are!! Homemade cookies!
“I have a couple ideas: One is to make a jacket that has something covering the cupcakes, and when you are ready, you can take the jacket off the book to reveal the original picture with cupcakes.
“The other one is the cupcakes would have things like insulin needles, bottles of medication etc. sticking out of it. Maybe one could have legs and be standing on a scale. One could be holding doctor’s bills!”
Oh how funny, Bonnie! We’ll see what my publisher, Hay House, says about your innovative ideas for future covers (once they sell out the initial books).
Meanwhile, Karen weighed in:
“Connie – I think cupcakes are a brilliant idea – I walk around NYC these days and see seemingly normal looking people strolling down the street eating giant cupcakes. I see cupcake bakeries on every corner, and cupcake TV shows on several cable channels. Good luck with the book!”
“I find the cupcakes on the cover offensive and sense that it is a marketing ploy to get people to notice the book. I feel it is manipulative. The title on the book is enough to take notice but the cupcakes make me feel that my problem is being taken lightly.”
Please, Linda, you know that I take your problem very seriously. Remember, I used to suffer myself from a very serious sugar addiction. (In fact, you can read my sour story in Beyond Sugar Shock.) You also may want to know that I’ve been dedicated to helping people break free of their sugar addiction since 2002, and I quit four years before that.)
Frances, a nutritionist, offered a more measured perspective:
“Connie, Congratulations on your upcoming book!! As for the cupcakes, I haven’t actually seen the cover………however seeing those moist delicious sugar bites is hard to refuse. When I read the Wheat Belly book, they had gorgeous bagels on the front that I could smell –they looked sooo good.
“I am a Nutritionist and all my clients are sugar addicts. Seeing the pictures of our favorite foods is hard, but hey, perhaps it will help us as we see the real thing out and about in our day to day living. Thanks for all you do to make this world a better place! Blessings to you!”
“WHY [did you do this]? Sabotaging decision that probably has roots in marketing. Not funny if you’re addicted to sugar. Would you put a booze bottle on the front a text for Alcoholics Anonymous? It is a concern that we even have to have this discussion. You and the publisher could apologize and put an appropriate image in its place.”
“Yeah, it would have been much better to make a photo of a generic young women / man in fitness gear to showcase the 6 week aspect! 😉 i think the cupcakes are bit too simple, suggesting its a cooking book or something similar, missing the ‘move beyond’ aspect but otherwise it is just a book cover – who ever is ‘offended’ by that needs to get a life. :)”
And then Mary wrote:
“Hello Connie, I honestly would have used something other than cupcakes for the cover…but, your intent will perhaps launch a whole new wave of Sugar Consciousness…because of the cupcakes! Onward and good luck! Mary”
Just know that my goal and intention is to give you and millions like you tools so that you can easily achieve a state of what I call “Sugar Freedom.” You can and will rise above feeling a prisoner to your habit, I believe, if you buy Beyond Sugar Shock, no matter what cover it has.
Please join our discussion. What do you think about the cupcakes on the cover? I’m eager to learn your opinion.
By the way, if you have a sugar addiction, I’m here for you. And please know that I’ve put years — more than a decade — into bringing you Beyond Sugar Shock. So, please don’t judge my book by its cupcakes cover!
Eager to get help personally from me? Join my Sugar Freedom Now Course, which you can attend either live or via pre-recorded programs.
As 2011 winds down and we approach the holidays, we’re about to enter what I call the Season of Overeating and the Season of Sugar Gorging.
So before you over-indulge this holiday season, I urge you to learn the sour news. You need to know that when by continually chomping on delicious desserts, sugar can ruin your health in nearly 150 ways.
An avid researcher, Dr. Appleton is also the best-selling author of Stopping Inflammation and Healthy Bones. In addition, she lectures extensively throughout the world, has appeared on numerous television and radio talk shows, and maintains a private practice in San Diego, California.
Incidentially, to this day, more than 13 years after I quit sugar myself, I’m grateful to Nancy. In fact, her book, Lick the Sugar Habit, helped me quit sweets back in 1998.
Now review Nancy’s shocking list of nearly 150 ways that sugar can ham you before you continue to overdo it on sweets this holiday season.
Nearly 150 Ways Sugar Can Ruin Your Health by Nancy Appleton, Ph.D. (Reprinted with permission.)
1. Sugar can suppress your immune system.
2. Sugar upsets the mineral relationships in the body.
3. Sugar can cause juvenile delinquencey in children.
4. Sugar eaten pregnancy and lactation can influence muscle force production in offspring, which can affect an individual’s ability to exercise.
5. Sugar in soda, when consumed by children, results in the children drinking less milk.
6. Sugar can elevate glucose and insulin responses and return them to fasting levels slower in oral contraceptive users.
7. Sugar can increase reactive oxygen species (ROS), which can damage cells and tissues.
8. Sugar can cause hyperactivity, anxiety, inability to concentrate and crankiness in children.
9. Sugar can produce a significant rise in triglycerides.
10. Sugar reduces the body’s ability to defend against bacterial infection.
11. Sugar causes a decline in tissue elasticity and function – the more sugar you eat, the more elasticity and function you lose.
If you're an author, speaker, coach, consultant, seminar leader or information marketer, you'll want to know about the exciting new organization, the Experts Industry Association.
The Experts Industry Association was created to help authors, speakers, coaches, and other experts to "collaborate, share best-practices, generate new leaders, and recognize and honor excellence and . . . legends."
According to the association, this is the "world's first membership community of professionals who make a difference and a living as authors, speakers, coaches, consultants, seminar leaders, and online information marketers."
Check out the roster of amazing leaders and professionals, who served as founders of the non-profit Experts Industry Association:
Brendon Burchard, New York Times bestselling author of "The Millionaire Messenger" and founder and President of Experts Industry Association
Jack Canfield, New York Times bestselling author of "The Success Principles" and co-creator of "Chicken Soup for the Soul" series
Dr. Daniel Amen, New York Times bestselling author of "Change Your Brain Change Your Life" and producer of a number of successful PBS shows.
Darren Hardy, Publisher of SUCCESS Magazine and author of "The Compound Effect"
Reid Tracy, CEO and Publisher, Hay House Inc.
Marci Shimoff, New York Times bestselling author of "Happy for No Reason"
John Assaraf, featured expert in "The Secret" and author of "The Answer"
David Bach, New York Times bestselling author of "The Automatic Millionaire" (and 11 other NYTimes bestsellers)
Brian Tracy, author of "Maximum Achievement" and worldwide best-selling creator of "The Psychology of Achievement"
Chris Attwood, New York Times bestselling co-author of "The Passion Test"
Robert Allen, New York Times bestselling author of "Nothing Down" and "The One Minute Millionaire"
Gay and Katie Hendricks, co-author of many bestsellers, including "Conscious Loving" and "Five Wishes"
Harv Eker, New York Times bestselling author of "The Millionaire Mind"
Jeff Walker, creator of the "Product Launch Formula," the #1 online marketing training for product launches of all time
Frank Kern, creator of "Mass Control" and the highest paid internet marketing strategist in the world
Joe Polish, creator of the #1 bestselling marketing training in Nightingale Conant's history called "Piranha Marketing"
Rick Frishman, founder of Planned Television Arts, and Publisher, Morgan James Publishing
Dean Graziosi, New York Times bestselling author and the successful real estate educator
Bill Harrison, founders of Radio-TV Interview Report (TRIR), the twice monthly magazine that is used by 4,000 radio/TV producers to find guests
Scott Hoffman, literary agent and founder of Folio Literary
Andy Jenkins, founder of "The Video Boss" and online marketing strategist
Jeff Johnson, the #1 online affiliate marketer for high-priced programs
Janet Bray Attwood, New York Times bestselling co-author of "The Passion Test"
Mike Koenigs, founder of Traffic Geyser and creator of Main Street Marketing Machines
Jim Kwik, creator of Kwik Learning and Warmth Marketing
Jon Walker, Product Launch Manager
I'm looking forward to the first annual Experts Industry Association Conference, which is coming up soon. FYI, it's open to anyone interested in learning and mastering the advice and how-to industry. Learn more about RESET, the upcoming Annual Conference here.
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