Tag: blog

Did NSA Leaders Forget to Google “Platform” Before Stomping on Michael Hyatt’s Brand? – Resolved!

Join the conversation. Should a worldwide organization use the same name as a wildly popular book and programs by a famous speaker/author? Speak up now.
At its annual conference in San Diego this week, the National Speakers Association — which has been advancing the speaking profession since 1973 — announced that it was changing its name to “Platform.”
Huh?
Wait a minute!
As I sat in the audience at this year’s NSA conference — which was really fabulous, by the way — this name change completely confused me.
More accurately, I felt very sorry for Michael Hyatt, the wildly acclaimed blogger, speaker and New York Times bestselling author of the fabulous book, Platform: Get Noticed in a Noisy World. which, incidentally, is a must read for any speaker or author.
I sympathized with Michael — former CEO of Thomas Nelson Publishers — because for years, he has contributed his brilliance, mined his creativity and allocated his hard-earned resources to invigorate and popularize the word, “Platform.”
For those of you not in the know about platforms, having one is imperative these days if you have a book, product, or talk. Learn about it from Michael Hyatt. (I also recommend that you read Seth Godin’s brilliant book, Tribes.)
As you may have guessed by now, I am a BIG fan of Michael Hyatt, which is why I’m posting off topic today.
Not only do I follow Michael’s blog and posts on his Facebook page, but I also often consult and implement his ideas from Platform: Get Noticed in a Noisy World. I’ve even traveled across country to attend one of Michael’s conferences, and I plan to fly to another one later this year.
Now you can understand why I”m so appalled and dismayed by the National Speakers Association’s name change to “Platform.”
How can the NSA do this to Michael Hyatt, who is, in effect, The Platform Man?
To begin with, Michael has a big platform of very engaged, loyal followers like me. Those of us in his tribe avidly read his thoughts on Facebook; follow him on Twitter;, check out his emails; and travel to attend events where he’s keynoting.
And consider this: Michael’s platform — at least on Facebook (41,770) and Twitter (224,000) — is far bigger than that of the National Speakers Association, which has only 16,824 fans in its private Facebook group and only 11,600 followers on Twitter.
Meanwhile, Michael Hyatt also runs his fabulous Platform University, of which I’m a member.
Furthermore, he hosts the acclaimed Platform Conference.
Michael also offers services to help speakers, authors and people like you and me build our platforms. By the way, stay tuned for my new, classier look, which soon will be unveiled on my website and blog, thanks to Michael’s Get Noticed theme.
PlatformNSASo why the heck is the reputable National Speakers Association — which prides itself on authenticity, originality and even ingenuity — stomping on the toes of Michael Hyatt, who, as a sought-after speaker, is essentially one of their own?
Frankly, I’m disappointed and surprised by this questionable move by the National Speakers Association.
Platform-Infographic-5701Indeed, this ill-advised name change puts me in an extremely awkward position.
I’m not yet a full-fledged member of NSA, but I’m a member of the amazing NSA Academy so I can develop skills to become a better speaker, which, in turn, will help me build my platform.
Plus, I greatly respect the many talented, remarkable NSA speakers, some of whom are bestselling authors with remarkable platforms of their own.
Furthermore, I’ve been eagerly looking forward to getting my NSA speaker certification.
Meanwhile, I certainly appreciate the NSA conventions, which, as I witnessed this week and in previous years, are classy, professional events.
But none of this changes the fact that NSA taking the name “Platform” is NOT a classy move.
More to the point, this name-change is completely lacking in integrity, a trait that many NSA members seek to possess. (See Kathleen Ann Thompson’s clever blog post about this.)
Not only that, but the NSA name change violates the organization’s own code of ethics, as Stu McLaren observes.
In short, my loyalty lies with Michael Hyatt, who expressed his astonishment in a Facebook post.
By the way, I even urge you to see the helpful infographic (to your left) that Michael created to help people like us build our platforms.
Frankly, I’m barffled. Didn’t the NSA name- rebranding committee — whose members were praised in the video below — do their homework or due diligence, as platform builder and blogger Daniel Decker asks?
Didn’t at least one member of this illustrious name-change committee do a Google search on the word “Platform” before stomping on Michael Hyatt’s brand and look?
Dian’t at least one committee member hear of Michael Hyatt?
It’s super easy to discover, as Mike Kim so eloquently blogs,.that Michael Hyatt “owns” the word, “Platform.”
Go ahead. Do a Google search now for the words, “Platform and Michael Hyatt.”
As of today, you’ll get a whopping 157,000 hits!
Isn’t t the NSA name change, in fact, brand theft, as Andy Traub suggests?
As you can tell, a number of us in Michael’s tribe are up in arms.
Sure, the concept of a platform has been dicussed for years in publishing and speaking circles and books that predate Michael’s have addressed this subject — but of all people today, Michael Hyatt is the go-to guru about the value of building your platform.
In fact, Hay House, publisher of my most recent book, Beyond Sugar Shock, even recommends that ALL of its authors or wanna-be authors read Michael Hyatt’s book, Platform: Get Noticed in a Noisy World.Likewise, my next publisher, Balboa Press, which has a partnership with Hay House, greatly respects Michael.
Of course, despite my background as an objective journalist, I make no claims to this being a measured post such as those by Ryan Avery or Stu McLaren.
What it comes down to is this: How can a speakers’ organization, which touts the value of crediblity and not stealing others’ material, in effect, create a name and logo that are uncannily similiar to one used for years by Michael Hyatt — whether they did so knowingly or not?
Now, I urge you: Put yourself in Michael Hyatt’s place. How would you feel if one day some organization took the name you’ve been spending years to brand?
I’d certainly be concerned if an organization with similiar goals to mine changed its name to Sugar Shock or Beyond Sugar Shock.
Therefore, as a Michael Hyatt fan, I urge the leadership of the National Speakers Association to:
Issue a formal apology to Michael Hyatt.
Totally abandon the name “Platform” as its new name.
Do due diligence and extensive research to ensure that it won’t again pick a brand that is already taken by another person or organization.
Make this entire name-change process more public and enlist feedback from ALL members of NSA and the Academy.
Please weigh in with your ideas. I’d love to hear what you think, but first, watch the video below where the name change (theft?) to Platform is announced at the recent National Speakers Association conference.
Join the conversation. So do you think the NSA name change is right or not? Speak up now. Also please share your comments with NSA leadership.

Health Bloggers: Would You Like to Write for This Blog?

Health bloggers, we need your help, please.
We’re seeking two or three talented, articulate, health-conscious bloggers to join our writing and researching team for this blog, which I started in June 2005.
This is a part-time paid position.
Before you apply, I recommend that you learn some more information first about the direction of this Sugar Shock Blog.
For instance, you can read the Sugar Shock Blog goals, as well as the most popular posts.
You also can check out the archives.
Here are top qualities and traits desired for contributors to this Sugar Shock Blog include:
You are a fast-working, excellent writer and researcher.
You are energetic, enthusiastic, reliable and organized.
You work well under pressure.
You are incredibly accurate. (You need to be a fastidious fact checker.)
You have an interest in health, wellness, personal empowerment, nutrition and exercise.
You have training in journalism, PR, marketing, copywriting and/or broadcasting.
You are interested in serving others and making a difference in the lives of millions.
You have great grammar and spelling skills.
You’re a self- starter, with lots of initiative.
You can be based anywhere.
Apply here to contribute to this Sugar Shock Blog. When you do so, please send links to previous articles you’ve written and two references. I look forward to hearing from you.

7 Ways a Social Media Vacation Can Help You

TwitterJoin the Conversation. Are you taking a Social Media Vacation this holiday season? Post your comment here.
Are you taking a Social Media Vacation this holiday season?
Or are you worried that if you take time away from Facebook, Twitter, LinkedIn, Pinterest, Instagram or your blog, people will forget about you or you’ll lose valuable momentum?
Lately, I’ve become a fan of taking becoming deliberately and intentionally “anti-social” on the Internet for a while in order to become more social later on, as I shared recently on this Sugar Shock Blog.
FacebookI contend that occasionally, you may need a Social Media Vacation. To begin, you need time off if youo’re facing family or personal emergencies.
But you don’t need to suffer your Dark Night of the Soul to step back from social media.
You need a Social Media Vacation at least twice a year for a few days at a time, I contend.
It’s simply not healthy to be “on” all the time.
For at least of the holiday season, I believe, you need to turn off your social media mind for a few days or even a couple of weeks for the sake of your health, relationships, and state of mind.
Here are 7 benefits of taking Social Media Vacations:
You can spend precious time with loved ones, who you may not see enough.
When you’re absent from social media, you can become more fully present in your life. For instance, you’ll better enjoy your significant other, children, siblings, nieces and nephews, friends, etc. Plus, you’ll have more fun and be more open to new, exciting experiences.
When you’re not distracted by social media and you’re not overly focused on the kinds of and number of responses you get on Facebook, Twitter, Pinterest, Google+, Instagram or your blog, you can get clearer about your long-term goals.
When you’re inactive on social media, youi “fill yourself up” in a way that food can never do. Like a car, you need to refuel and put healing, rejuvenating “gas” into your tank.
By giving yourself what you need — necessary R & R — you can emerge with more energy, passion, and enthusiasm to share valuable information to your fans through social media.
You also can gain valuable perspective, insights, and ideas by turning off your social media brain.
Social Media Vacations, like regular vacations, are good for your health. For instance, when you take vacations — something most Americans don’t take enough — you’ll gain better focus and relieve stress..
Learn more here about how Social Media Breeaks can help you when your heart is breaking.
New to this Sugar Shock Blog?
Bestseller Beyond Sugar Shock BSBlog founder Connie Bennett is a bestselling author of Beyond Sugar Shock and Sugar Shock, which been praised by such acclaimed health gurus and celebrities as “America’s Favorite Doctor,” Dr. Mehmet Oz; as well as “Tthe Father of Motivation” Dr. Wayne Dyer, Dr. Christiane Northrup, Dr. Daniel Amen, Brian Tracy, Bernie Siegel, Marci Shimoff, John Assaraf, JJ Virgin, and Jimmy Moore. Connie’s sour-to-sweet story kicked into gear in 1998, when after reluctantlyly quitting sugar on doctor’s orders, all 44 of her baffling ailments vanished, including brain fog, heart palpitations, mood swings.
Now, 15 years later, the compassionate, self-mocking Connie is acclaimed as The Sweet Freedom Coach, and she has helped thousands of sugar and carb addicts worldwide discover that Life is Sweeter When Sugar Doesn’t Seduce You™. Connie is also an in-demand motivational speaker, a popular blogger (Sugar Shock Blog), a widely published journalist, a certified life coach, certified health coach, and tapping practitioner (now completing EFT training). Subscribe to this Sugar Shock Blog and like Connie on Facebook..
– See more at: http://www.sugarshockblog.com/#sthash.tvCR8MMx.dpuf.
Join the Conversation. Are you taking a Social Media Vacation this holiday season to become more energized, enthusiastic, and refreshed. Post your comment here.

Best Times to Post on Facebook, Twitter, LinkedIn, Google+, Pinterest & Your Blog [Infographic]

When should you post updates on Facebook, Twitter, LinkedIn, Google+, Pinterest, LinkedIn or your blog?
That’s the big question we all want answered so we can get lots of eyeballs to grace our fan pages, read and retweet our tweets, connect with us on LinkedIn, right?
Well, Woo Hoo, now, thanks to Fannit for sharing this infographic, you get answers about when to put your social media feet forward.
Bear in mind, though, that it’s a good idea to check out if these times hold true for your audience.
Post at the right time and bump up your online presence to a high degree; post at the wrong time and you’ll fail to reach your audience. – See more at: http://www.fannit.com/social-media-infographic-when-are-the-best-times-to-post/#sthash.Kf92uPRj.dpuf
Fannit’s Isaac Campbel advises: “Post at the right time and bump up your online presence to a high degree; post at the wrong time and you’ll fail to reach your audience.”
Share this with your friends and fans. And tell us about your experiences with different posting times.
Source: Special thanks to Isaac Campbell of Fannit for the great infographic. And special thanks go to Social Buzz Club founder Laura Rubinstein for letting us know about this.

Win a Year of Typepad: Blog Contest in Honor of Beyond Sugar Shock’s Book Launch

Today marks the official launch of my new book, Beyond Sugar Shock, and I’ve been seeking to provide lots of fun programs and activities for you.
To my delight, Typepad, the easy-to-use blogging platform where I’ve been hosting this Sugar Shock Blog since 2005, has generously offered to help me hold a contest.
Calling all would-be bloggers or current bloggers (on other platforms) — because the winner of this contest will get a year of Typepad Unlimited ($179.40 value).
I love BloggingNow, if you’re a blogging newbie, this contest should be especially appealing. And it’s also ideal if you’re a person with a strong, savvy voice about a certain topic.
In particular, sugar and carb addicts and people with weight goals, this is your big chance. If you’ve been thinking about writing a blog about going sugar-free, leading a healthier life, or sharing tasty recipes, I urge you to apply. This is an ideal opportunity for you to write about a topic that’s dear to you — and get support from your readers in the process.
By the way, in my book, Beyond Sugar Shock, I discuss the value of blogging or journaling to help you release your sugar addiction.
You even get some helpful blogging pointers from veteran journalist Dana Kennedy, who ran her popular Year Without Candy blog from Feb. 28, 2010 to Feb. 28, 2011.
Entering the contest is simple. In order to win, you have to be either new to Typepad, or have to want to migrate your blog from another provider to this more-user-friendly platform.
Here’s how to join the contest:
To enter, leave a comment on this post, stating why you want to win a year of Typepad Unlimited.
Tell us about the blog’s topic and title, too. Will this be a weight loss blog? Will this be your safe haven where you can write about eating sweets instead of splurging? Would you post recipes?
Your deadline to enter the Typepad giveaway is three weeks from today, Tuesday, June 19 at midnight (EST).
To select a winner, I’ll confer with Typepad and a panel of two other experts (like on a TV show) to select that special person, who seems most motivated to use her or his blog to further an important goal.
I’ll announce the winner on June 20. And please, of course, only entry per person, please.
Remember this giveaway is only open to those who aren’t already blogging with Typepad.
So why would you want to be with Typepad? From my perspective, as a non-techy kind of person, I’ve found it easy to learn. What’s more, their customer service is excellent — you can actually reach a live person via a Help ticket.
That’s one of my favorite features of Typepad. If I ever have a question about how to use a particular function or program, I just fill out a support ticket, and a Typepad representative generally gets back to me within about 24 hours with a detailed answer.
I just love that Help section. It makes life so easy for me. Because they’re so good at explaining things, I no longer have to scramble to find answers.
So, what are you waiting for? Enter this blogging contest now.
Typepad-featured-weblog-125Please note that while Typepad agreed to sponsor this giveaway, I will choose the winner.
In addition, all opinions are my own, and I wasn’t compensated by Typepad in any way to sing their praises. I’ve just been a happy customer for seven years, because it’s so easy to use!
By the way, I’m thrilled to report that Typepad is also doing something else very nice for me.
Any moment now, my Sugar Shock Blog will be featured shortly in the Everything Typepad section.
Stay tuned for details.
Now just post a comment here to enter the contest and get one year free at Typepad.