Sandwich-Board Stunt at Book-Expo America Drew Many Accolades but Also Disdain
While my goofy sandwich-board publicity stunt at Book Expo America drew lots of laughter and chuckles over the weekend, it has since drawn the disdain of one publishing insider.
Did you think my sandwich board gimmick at BEA was creative or funny?
Or do you agree with this assessment from Lynn Price, editorial director of Behler Publications?
Please also read the reply to her post, which is at her blog. (By the way, I did not add the darn smiley face — it’s supposed to be a # 8!)
Should I be more timid in getting the word out about my next book, The Weight-Loss Habits of Highly Successful Losers or should I continue to try to build a buzz in whatever creative manner I deem fit?
What do you think?