7 Reasons to be Sugar-Free — 17th Anniversary!

I totally forgot to announce that I recently (on April 15) celebrated 17 years sugar-free.
Isn’t that entertaining — that eating healthy is so second nature to me that I simply overlooked my 17 years anniversary of being sugar-free, well, mostly.
Learn now about at least 7 Benefits from Being Sugar-Free.
Which of these seven reasons most appeals to you?

Have you Quit Sugar & Quickie Carbs: Share Your Sweet Success Story

Are you what I call a Sweet Success Story? Share your tale now.
Happy people Have you shed excess weight, eliminated your horrible headaches, gotten rid of your pre-cancerous condition, or done away with another pesky health problem by kicking or cutting back on sugar, refined carbs and other high-glycemic foods such as corn nuts, potato chips, and French fries?
In short, are you now slimmer, happier, and sexier?
In other words, have you discovered the power of life without all those super-sweet or quickie-carb foods?
Do you now Enjoy Living Sweeter Naturally™?
If you’re a Sweet Success Story, we may want to tell your story to inspire others.
As you may already know — or your friends do — quitting sugary foods and rapidly processed carbohydrates (what I also call “culprit carbs”) can speed you on your weight loss journey.
Not only that but cutting out the culprit carbs can help you overcome a variety of health challenges, as thousands of people — whom I call “Sugar Kickers” or “Carb Kickers” — have been gleefully sharing with me for 16-plus years since I quit the dangerous carbs on doctor’s orders.
Readers of this Sugar Shock Blog love inspiring tales such as yours.
We’d like to hear from you if you’ve had a drastic health improvement by cutting out sugar, quickie carbs, gluten, dairy or artificial sweeteners.
If you’re a Sweet Success Story — whether you lost weight, got more energy, improved your moods or got your diabetes under control — we want to consider sharing your tale here.
Remember, by sharing your story, you’ll be able to inspire, motivate, and encourage people from around the world.
Wondering what I mean? Read some motivational Sweet Success Stories shared here previously:
Fellow blogger Jimmy Moore. (Catch our interview on my Gab With the Gurus Show, too.)
Jaime Jackson
Felicia DesRosiers
Karly Pitman
Are you what I call a Sweet Success Story? Share your tale now. (Please submit info using the format used above, and we’ll get back to you.)
CB – pink shirtWho is blog founder Connie Bennett? Connie is a former pooped-out, fuzzy-headed, sugar-addicted journalist. After quitting sugar on doctor’s orders in 1998, ALL 44 of her baffling, crippling ailments (brain fog, PMS, headaches, etc.) vanished,, and she became “reborn.” Now, 16 1/2 years later, Connie is devoted to helping people Get a Sweeter Life that Rocks™. She is the acclaimed, energetic, charismatic Sweet Freedom Guide, Bounce-Back-to-Your Best Body™ coach, a transformational speaker, sugar and carb expert, blogger, certified health coach, certified life coach, EFT practitioner, Gab with the Gurus host, and bestselling author of Beyond Sugar Shock, which was endorsed Beyond Sugar Shock_RGBby Dr. Wayne W. Dyer, Dr. Daniel Amen, JJ Virgin, and many others, and Sugar Shock, which was praised by such respected people as Dr. Mehmet Oz and Dr. Christiane Northrup. She’s now planning the first Sugar World Summit, which will feature the biggest names in sugar and carb addiction, recovery, mindful eating, compassion, weight loss, etc. She is also completing her next book, The Bounce Back Diet™, which will help millions, who are blindsided by Crazy Cravings™ and overpowering emotions after the death of a loved one, a divorce or breakup, moving, losing a job, or another life-changing event. Get free gifts at www.Connie-Bennett.com

Overdosed on Halloween Candies? 6 Easy Ways to Rebound After Relapse

Please let us know how you’re doing. What are your favorite ways to get back on track?
Halloween_funny_pic_07-400x300If you’re like millions of Americans, yesterday, you overdosed on candies, in large part, because Halloween is a sanctioned National Sugar Overload Day.
For years now — ever since 1998, when I kicked sugar on doctor’s orders — on The Day After Halloween, I hear from frustrated, disappointed, Sugar Shocked people, who want to know how to Get Back on Track.
For instance, today, a determined Christie wrote to say:
“I’m ready to kick sugar again…..again!!! Ready to sleep better at night, have more energy during the day, and have the brain fog lifted!”
If you, like millions of Americans, pigged out on Halloween candies, you’re probably reeling from Sugar Shock — which means you may be feeling dizzy, headachy, sluggish, irritable or wiped out.
Since you’re not feeling so great, here are 6 easy ways to help you Rebound After Relapse™, as I call it,
1. Drink plenty of water. That, of course, you probably know. Add some lemon, too, if you can.
2. Ditch the Sweet Stuff or Hide it in Your Car Trunk. Please don’t keep leftover candies in your home. Temptation can lead to one bite, which, of course, can lead to many more.
Now, if you’d rather not be restrictive with your kids because you feel that they’ll then want more candies, then ration them out. Let your childreen have 2 small candies per day. Then hide the rest in your car trunk or another place that’s not easily accessible.
3. Treat Yourself to Nutritions Meals.
Given that yesterday you tricked yourself, today’s the day to treat yourself with nourishing meals. Think quality protein (free-range chicken, fish, etc.), healthy fats (like a little olive drizzled over your dinner), and quality carbs (a salad and veggies).
4. Savor Sweet Potato & Sweeten with Cinnamon.
If you find yourself craving something sweet today — which can be expected — try sprinkling some cinnamon on a cooked sweet potato or pumpkin. Not only is this combo yummy, but cinnamon, as a 2007 study showed, may lower your blood sugar after meals, (See the actual study here.) You also can add a dash of olive oil or flax oil, which makes your dish quite tasty. In fact, you can make this your dessert.
5. Sniff Away Your Cravings & Stress.
Since today, you may be feeling especially stressed since you ate a lot of sugar-filled candies, try dabbing on some lavender, which research shows can diminish stress, which is a prime trigger for food cravings. The various chemicals in lavender — such as Linalol, linalyl acetate, geranyle, eucalyptol, pinene, limonene, cineole, phenol, coumarins, and flavonoids — work together by “ stimulating smell receptors in the nose, which then send messages through the nervous system to the limbic system.” That’s “the part of the brain that controls emotions,” according to The Mayo Clinic.
6. Join fitness and nutrition expert JJ Virgin, for for another livestream event with top health experts.
JJ, whose new book, The Sugar Impact Diet, comes out next week, is following up her previous event on Thursday. Today, she’ll speak to cultured foods expert Donna Gates, along with nutritionist Christa Orecchio and Dr. Nalini Chilkov,, who will discuss sugar’s connection to cancer.
A very special thanks to YouOffendMeYouOffendMyFamily.com for this entertaining graphic.
Personal Note from Connie: As you may know, I’m home now with a nasty flu, but I really wanted to help you Get Back on Track after Halloween whille I rest.
Please let us know how you’re doing. What are your favorite ways to get back on track?

Have a Healthy, not Haunted Halloween

Today’s Halloween, a day that really spooks me.
The reason Halloween frightens me is because it’s a sanctioned and heavily promoted National Sugar Overload Day. (That’s what I call it.)
Tonight, during and after trick-or-treating throughout their neighborhoods, millions of kids — and their parents — will be stuffing their faces with candies galore.
But candies don’t just grab our attention on this one night alone.
Tomorrow and in the coming days, both youngsters and kids will be gorging on candies.
Worse still, Halloween kicks off an entire two-month Season of Mindless Sugar Gorging.
This is utterly frightening, because when you overdose on candies and other sweets, you’re speeding towards obesity, cancer, heart disease, Alzheimer’s disease, type 2 diabetes—and an early death.
Today, I’d planned to present an exciting special Gab with the Gurus Halloween show. My guests were High Voltage (Kathie Dolgin), author of The Sugar Savvy Solution, and Barry Friedman, founder of 30 Days Sugarfree.
Alas, I had to cancel the Gab with the Gurus Show since I’m sick with a nasty cold/flu and need my rest. Instead, I invite you to watch this video with me, thanks to Chris Morrow for iCNN.
CB – pink shirtAbout Sugar Shock Blog Founder Connie Bennett: Connie Bennett is a former pooped-out, fuzzy-headed, sugar-addicted journalist, whose 44 baffling ailments completely vanished in 1998 after she quit sugar and quickie carbs on doctor’s orders. For the past 16-plus years, the energetic, charismatic, self-mocking Sweet Freedom Guide™ has been sharing The Sour Scoop about Sweets™ and helping people worldwide Get a Sweeter Life that Rocks™. Connie is a transformational speaker, certified health coach, certified life coach, EFT practitioner, Gab with the Gurus host, and bestselling author of Beyond Sugar Shock, which was endorsed by many leaders such as Dr. Wayne W. Dyer, Dr. Daniel Amen, JJ Virgin, Brian Tracy, John Assaraf, and High Volltage (Kathie Dolgin). Her first bestselling book, Sugar Shock, was praised by Dr. Mehmet Oz, Dr. Christiane Northrup and many more. Connie is now planning the first Sugar World Summit, which will feature 29 of the biggest names in sugar and carb addiction, recovery, mindful eating, compassion, and weight loss, etc. She is also completing her next book, The Bounce Back Diet™, which will help millions to Rebound After Relapse™, after they’ve been walloped by the death of a loved one, divorce, moving, financial loss or another life-changing event. Stay in touch at Sugar Shock Blog updates here.

Broke Your Diet? Give Yourself Compassion to Get Back on Track

Have you broken your diet?
Have your circumstances — whether due to to hearbreak, stress, trauma or grief — led you to ditch your resolve to eat eat cleanly so you can shed your dreaded excess weight?
Now that you’ve blown your diet, are you beating yourself up now for letting yourself go and mindlessly shoveling in unhealthy, sugary, fatty or salty unreal foods?
Woman shoveling plate in front of mouthPlease take a brief time out.
It’s time to hit the pause button.
Beating up on yourself after you blow your diet won’t make your life or your body better.
Instead, at this time, the first step you want to take to Get Back on Track is to Shower Yourself with Compassion.
Yes, it’s time to cut yoruself lots of slack.
Yes, you blew your diet. Yes, you gained weight. But probably had some darn good reasons for falling off the diet wagon.
It’s imperative to give yourself compassion after you blow your diet.
A year and a half ago, I learned a lot about the power and health ramifications of mindfully giving yourself loving-kindness, acceptance, empathy, and compassion after you blow your diet or do anything else self-destructive or counter productive.
Self-CompassionNewJacketIn fact, I decided to learn more about the power of compassion by attending a fabulous fsix-day workshop on Mindful Self-Compassion for Professionals with renowned self-compassion researchers and advocates Kristen Neff, Ph.D., and Christopher Geremer, Ph.D.,
You see, I needed to become compassionate myself, because I, too, had blown my clean way of eating.
You can read My Carb Confession here, where I reveal that I had a major relapse while healing from My Bittersweet Last Year with Mom.
At the time, after gaining 20 extra pounds, I was absolutely mortified.
I even hid out, especially from fellow health experts, because it was agonizingly difficult to admit that I’d fallen off the wagon since Ii’m a recognized sugar and carb expert, who has eating cleanly since 1998 (well, for the most part).
You derive many benefits from giving yourself self-compassion, according to Dr. Krisin Neff:
You reduce your anxiiety, depression, stress, desire for perfectionism, body shame, and fear of failure.
You also increase your life satisfaction, happiness, self-confidence, optimism, curiosity, creativity, and gratitude.
If you’ve blown your diet or are beating up on yourself for other self-destructive behaviior, I highly recommend that you check out Dr. Neff’s book, Self-Compassion: The Proven Power of Being Kind to Yourself.
Stay tuned for more tips and tactics to help you Rebound After Relapse.
Join the Conversation: Have you had a diet relapse? If you like, share when and why, too.
About Connie: Since 1998, after kicking sugar and fast carbs on doctor’s orders and bidding 44 ailments farewell, Connie Bennett achieved acclaim as a health expert, Sweet Freedom Coach and author of the bestselling books, Sugar Shock and Beyond Sugar Shock. But in 2012, after the grueling, year-long traumatic terminal illness and subsequent death of her mother, Connie did massive Heartbreak Carb Bingeing™. The upshot? She gained 21 pounds. Oops! Now, Connie’s back to help you, too, Rebound After Relapse™. Sign up for Connie’s mailing list to get tips so you can Bounce Back After Relapse™. And stay tuned for Connie’s upcoming book and companion program.

My Carb Confession Triggered Your Tales of Relapse — Join the Conversation

Talk to us: Have you had a relapse? Were you embarrassed to admit it to others as I was? Let us know.
Recently, with great embarrassment and perhaps a bit of shame, I made what I call My Carb Confession.
Bittersweet_banner_final (2)I revealed that after the death of my mother and what I call My Bittersweet Last Year with Mom, for a number of months, Crazy Cravings™ pestered and pounded me while I was assaulted by grief, depression, anxiety, trauma, and the enormity of my loss..
As a result, I caved in and ate lots of crappy carbs (corn nuggets, movie popcorn, chips, etc.). The upshot? That led to a 20-pound weight gin. Aargh!
In short, for months, I’d become a Carb Fraud! But in the midst of my grief, I just didn’t pay attention.
For a while now, I’ve been really nervous, reluctant and hesitant to share My Carb Confession,.even though for over a year, I’ve been back to eating cleanly.
After all, I’m an author and speaker, who’s known for badmouthing sweets and quickie carbs.
But you were so supportive when I finally revealed my carb relapse.
Wow!
Little did I realize that My Carb Confession would resonate with so many of you.
So, I just wanted to say, Thank You, Thank You, Thank You, for your kindness, consideration, and wonderful emails.
From the bottom of my heart, I want to share my profound gratitude.
I’m so relieved that you still respect me and my work to help you achieve Sweet Freedom.
FYI, as you may have read, I”ve now achieved Sweet Success. I finally shed all 20 pounds I’d gained during my trying times after my Mom passed away. My slim body is almost back!
Plus, now that my injured knee is healed and my sprained ankle are feeling better, I’ve been toning up doing weight resistance and high intensity workouts.
And, of course, I’m back to eating very cleanly — crappy carbs and My Crazy Cravings™ have gone bye-bye!
Again, thank you for supporting me during My Carb Confession.
By the way, stay tuned for some new tips and tools so you, too, can Rise Above Relapse™, as I now call it.
Have you had a relapse? Were you embarrassed to admit it to others as I was? Let us know.

Stress & Cortisol Can Lead to Belly Fat & Weight Gain

Join the Conversation: What’s your favorite way to relieve stress? Share your thoughts now.
Stressed out? Struggling with excess weight?
StressIf you’rve been stressed out and you’ve gained weight, you want to learn about cortisol, which is caused by stress and its role in both weight gain and infuriating belly fat.
Here are some answers to questions you may have about the stress-cortisol-weight gain connection.
How does too much cortisol make you gain weight?
We normally think of cortisol as being released from our adrenal glands in “fight-or-flight” situations when we don’t have control of a situation or it’s threatened.
It raises our heart beat and gives us a burst of energy. Yet, there is a second even result relating to cortisol, which is related to the ‘defeat’ response, which occurs when stress is prolonged.
“Although the stress pathways work together,” wrote a team of exercise science professors at the University of New Mexico, “they each can uniquely affect the function of bodily processes.
“The ‘defeat’ response {when stress is prolonged} can lead to enhanced lipogenesis (fat creation), visceral obesity (deep abdominal obesity), breakdown of tissues, and suppression of the immune system.”
In short, stress and your elevated levels of cortisol can make you fat.
More specifically, cortisol is a steroid hormone, which has the ability to move fat in your body from storage deposits directly into the fat cells located in your abdomen.
Plus, the more cortisol you secrete over extended periods of time, the more you engorge fat cells in your abdomen to create belly fat.
Not only that, but cortisol “also indirectly influences appetite by regulating other chemicals that are released during stress such as cortiocotrophin releasing hormone, leptin, and neuropeptide Y,” the New Mexico research team noted.
Does abdominal fat attract more abdominal fat due to stress reactions?
The short answer is yes! Another study, this one from a team of health psychologists at the University of California, San Francisco, researched 59 premenopausal women, about half of whom had a high waist-to-hip ratio (abdominal fat) and half, who had a low ratio.
Over four days, all the women were exposed to stressful test situations and had their cortisol secretions measured. Women with a high abdominal fat reported more chronic stress and “secreted significantly more cortisol” than women with lower abdominal fat.
The study authors concluded that “stress-induced cortisol secretion” contributes to central body fat and this fat distribution, in turn, “relates to greater psychological vulnerability to stress and cortisol reactivity.”
Physicians at the MedicineNet website label this cortisol-induced abdominal fat “toxic fat” because its buildup in this part of your body “is strongly correlated with the development of cardiovascular disease, including heart attacks and strokes.”
What are proven methods to control cortisol and reduce belly fat?
It’s a one-two punch in the gut, so to speak. You need to manage your stress so cortisol doesn’t continues to inflate your abdominal fat cells, and you need to adopt a dedicated exercise program that not only burns calories, but also helps to manage stress levels.
“Many types of aerobic and anaerobic exercise have been shown to be effective interventions in reducing or managing stress,” observed Len Kravitz, Ph.D., an exercise science expert at the University of New Mexico.
“Some of the popular ‘mindful’ exercise programs such as yoga and Tai Chi are also recommended for stress management. medditation, progressive relaxation, deep breathing, and visualization are methods that can be effective in decreasing stress-induced symptoms. Also, eating right and getting enough rest should be incorporated in a stress management plan for life.”
Join the Conversation: What’s your favorite way to relieve stress? Share your thoughts now.

Confessions of a Health Expert: Special Thanks to Sean Croxton

We’d like to hear from you. What is your Big Confession? It feels great to do! Join us! Together, let’s move on to create a glorious life. Talk to us now.
Last week, before heading out of town to hang out with some fellow health experts, I made what I consider My Big Carb Confession.
I finally came clean about how for months after my Mom passed away, when I was walloped by grief, anguish and symptoms of PTSD (Post-Traumatic Stress Disorder), I quit walking my clean carbs talk.
What a relief it was to finally admit that I’d had a relapse! That freed me up to plunge into my big plans.
Indeed, admitting to you that I had flopped has now unleashed a new enthusiasm and excitement in me to serve you. In fact, not only am I back to eating cleanly (and have been for a year), but I’m also working on an exciting new book to help you Tame Your Cravings™.
In case you missed My Big Carb Confession, here’s a summary of what I shared:
After my mother died, for months, I did lots of what I now call Heartbreak Eating™ or Heartbreak Bingeing™ of refined carbs, as well as salty cheeses and oily nuts. (FYI, this wasn’t just emotional eating. Heartbreak Bingeing — which is fueled by colossal,gut-wrenching, profound pain caused by huge loss, abuse, or even betrayal — is far more intense, frenetic, and frantic than emotional eating.)
Although I cavorted with carbs in a big way — shoveling in movie popcorn, onion rings, and corn nuggets — I did, however, continue to steer clear of my old sugary favorites, which I’d quit in 1998, as I reveal in my books, Sugar Shock.and Beyond Sugar Shock.
My Heartbreak Eating had led me to pack on 20 extra pounds. .
What’s more, for months, due to the intensity and ferocity of my grief, PTSD, and anguish, I kept ignoring what I know well, which is that processed carbohydrates quickly convert to sugar in your bloodstream, which is why, for years I’ve been calling them quickie carbs, fast carbs, culprit carbs and much-like-sugar carbs.
In short, all those fast carbs I’d been inhaling had been sending me flying in and out of Sugar Shock, or more accurately, Carb Shock. Hence my many symptoms of depression (and how!), mood swings, crying spells (lots of them), insomnia, and big brain fog.
Of course, grief over the loss of a loved one is tough enough to face, but when you eat crappy carbs, you exacerbate your many ailments, which is what happened to me.
Anyhow, for about a year, I’ve been back to eating cleanly, thanks to lots of healing work and workshops, including grief counseling, therapy, EFT (Emotional Freedom Technique), energy work and many cool tactics, which I’ve created or discovered to help me confront those Crazy Carb Cravings™.
I’m also happy to report that I’m close to my weight loss goal. I’ve shed 18 of the 20 pounds I gained doing Heartbreak Eating, and I’m now working off the additional inches to get back to my previous slim, toned figure.
Making My Big Carb Confession.was a huge deal for me. I was embarrassed to admit that I fell offf the wagon and that I was no longer doing what I encourage others to do.
Sen Croxton UW For months, I’d been thinking about coming clean about my carb relapse.
That’s why I need and want to thank the amazing Sean Croxton, whose Confessoins of a Health Blogger post finally gave me courage to make My Big Carb Confession.
I urge you to get on Sean Croxton’s mailing list. Sean is a passionate health and fitness professional, who is dedicated to revolutionizng the way the world thinks about health.
His Underground Wellness videos and Underground Wellness Radio are quite popular, and I encourage you to listen to these exciting programs, where you can catch Sean interview such top names in health and fitness such as Paul Chek, Mark Sisson, Dr. Robert Lustig, Julia Ross, and Cynthia Pasquella..
Anyhow, thank you, Sean, for inspiring me to join you in making My Big Carb Confession.
We’d like to hear from you. What is your Big Confession? It feels great to do! Join us! Together, let’s move on to create a glorious life. Talk to us now.

Need a Vacation? Take a Nap

Join the Conversation. When did you last have a nap?
2738888912_0fe1a1c130_zIf, like me, you badly need of a vacation but can’t seem to find the time or resources to get away, try the next best thing: A nap.
When you take a quick snooze, you’re in the company of such famous nappers as Winston Churchill, Salvador Dalí, Albert Einstein, Lyndon Johnson, Eleanor Roosevelt, and Thomas Edison, who all enjoyed afternoon naps.
In fact, according to the AARP, John D. Rockefeller allegedly said: “A little rest now and then helps a man to accomplish more.”
Meanwhile, short naps — along with suffficient sleep at night, an anti-inflammatory diet and daily exercise — help Dr. Andrew Weil feel “positive, energetic, and ready to tackle the challenges that life presents.”
Celebrity physician Dr. Mehmet Oz — who, incidentally, was recently grilled by senators for extolling weight-loss supplements on his Dr. Oz Show which didn’t pass scientific muster — also believes in napping.
Not only did Dr. Oz admit that he regularly takes an afternoon siesta, but he hailed napping as The 10-Minute Fix that Cures Exhaustion.
Napping has many benefits. It:
Improves your attention, concentration, memory, performance and alertness.
Boosts your moods.
Enhance your workplace performance.
Reduces accidents and mistakes.
Boosts your creativity.
Improves your health.
Helps you lose weight.
Reduces stress.
Now I’m not suggesting that napping will make up for being sleep-deprived, but it’s a start. However, you really want to get ample zz’s at night, too.
Did you know, for isntance, that being sleep deprived can boost your appetite and can trigger funk food cravings?
By the way, when you nap, don’t fret if you can’t actually doze off for 10 minutes. One study found that asleep or not, a short period spent resting in bed is just as relaxing.
For some tips on napping, turn to Michael Hyatt, who helps leaders leverage influence.
Let’s have some fun now!
Check out these amusing photos of cats napping it up, thanks to the Daily Mail.
Join the Conversation. When did you last have a nap?

Are You a “Heavy User” of Salty, Sugary, Fatty Foods? Let Michael Moss Open Your Eyes

Join the Conversation: Are you a “heavy user” of salty, sugary or fatty foods?
Salt, Sugar, FatAre you hooked on salty, sugary or fatty processed foods?
If you wonder why certain packaged food products call out to you often, you must read the brilliant, eye-opening book, Salt, Sugar, Fat: How the Food Giants Hooked Us from Pulitzer Prize-winning Michael Moss, an investigatve reporter for The New York Times.
Lately, while researching and writing my next book, I haven’t been able to put down the fascinating Salt Sugar Fat.. (Mostly, I’ve been listening to the book via CDs while en route to the gym, Whole Foods or bvusiness meetings. This book was so compelling that I’m now listening to all 12 CDs again.)
Frankly, I’m in awe of Moss and his investigative prowess. Over a period of three-and-a-half years, he interviewed hundreds of industry insiders, who revealed jaw-dropping, inside information about what our favorite food companies do to land space on grocery store shelves, crush the competition, boost the bottom line, please Wall Street, and influence our buying habits so we can’t pass up on foods with salt, sugar and fat.
For those of you, who find yourself frequently buying and eating certain processed chips, cookies or cereals, Moss sheds light on why this may be happening.
The captivating processed food substances you find on supermarket shelves “are knowingly designed—engineered is the better word—to maximize their allure,” Moss writes.
Michael-Moss_credit-Tony-Ce._V374823686_ (2)“Their packaging is tailored to excite our kids,” he continues.
“Their advertising uses every psychological trick to overcome any logical arguments we might have for passing the product by.”
Plus, their “taste is so powerful,” he writes, “we remember it from the last time we walked down the aisle and succumbed, snatching them up. And above all else, their formulas are calculated and perfected by scientists who know very well what they are doing.”
Indeed, those of you, who struggle to peel off pounds and hate that you can’t quit over-consuming your favorite sweet soft drinks, salty chips, or fatty cookies, you need to know that food scientists are actually using cutting-edge technology to calculate the “bliss point” and enhance the “mouthfeel” of your preferred foods so they’ll sell more, Moss explains.
Oh Goodness! Food Companies Call Big Buyers of Processed Foods “Heavy Users”
Perhaps one of the more scary revelations Moss makes in Salt, Sugar Fat is how the food industry regards its ardent customers.
In their board rooms and science labs, food industry insiders call you, their loyal buyers, “heavy users.”
No, I’m not talking about drugs, but, in light of recent food addiction research, that shows how the brain lights up on sugar as it does on cocaine, the term “user” is certainly apt.
And you wonder why your most intense, all-consuming, wild cravings for unnatural, packaged, sugary, salty, fatty foodstuffs swoop in on you often as if they were ravenous vultures waiting for their next dead prey to disembowel?
Sorry for the gross imagery, but as a former sugar-addicted journalist, my goal is not only to educate you, but to help you become strong, alert, and determined to lift your choose-healthy-food muscles when you’re at your favorite supermarket, as well as at drug stores, movie theaters and even hospitals..
By the way, just as I was about to put this post up on this Sugar Shock Blog, I discovered — while catching up on Dr. Oz Show episodes — that yesterday, Moss was featured in an awesome episode, Supermarket Secrets: How They Fool You Into Buying Foods That Make You Fat.
Watch The Dr. Oz Show episode with Moss now.
And bear in mind, as Moss told Dr. Oz, that “when you walk into the store, there are traps.”
With that in mind, it’s best to be prepared with “that shopping list, commit yourself to stick with it, shop when you’re full, shop with a clear mind,” Moss urges.
Let Michael Moss open your eyes now by buying his intriguing book, Salt Sugar Fat: How the Food Giants Hooked Us.
Join the Conversation: Are you a “heavy user” of salty, sugary or fatty foods?