Hurrah for the Strategic Alliance for Healthy Food & Activity Environments and the good work it’s doing to educate consumers about deceptive labeling.
The nonprofit advocacy group just released a report, "Where’s the Fruit," which showed that the 37 most aggressively advertised children’s foods which feature fruit on their packaging don’t contain any fruit at all.
What’s more, another 16 % only contain minimal amounts of fruit — this despite the prominent fruit promotions on the packaging.
Now, the Strategic Alliance is calling on food companies to stop marketing kids’ foods as something they’re not and to begin giving more nutritious food options. In fact, the group prepared "Setting the Bar: Actions to Improve Food and Beverage Offerings" to guide food companies on their marketing ethics.
Now let’s see if the food corporations pay attention to this study and then accept this challenge.
Thanks to the Sacramento Bee for the lead on this item.