Bloggers, Wellness Experts, Authors, Health Coaches, Low-Carb Advocates & More: Join My Bestseller Book Launch for Beyond Sugar Shock on Tuesday, June 5: Help Build Grass Roots Momentum & Buzz

Attention:
Mommy and health bloggers, wellness experts, authors, health coaches (who, like me, are graduates of the Institute for Integrative Nutrition), low-carb advocates, Paleo gurus, and former sugar addicts, as well as stay-at-home moms, business executives, struggling sugar addicts and others interested in health and wellness,
Please help me to help millions of sugar adddicts or carb addicts around the world.
On Tuesday, June 5, you’re cordially invited to join the launch of my second book, Beyond Sugar Shock, which was released Friday, June 1 in the United States and Canada and will be published in the United Kingdom on Monday, June 4.
If you’ve never participated in a book launch before, let me explain how it works. Trust me, it’s really easy, personally rewarding, and even potentially lucrative (later on) to join us!
So, on Tuesday, June 5, you’re invited to send out a beautiful email prepared by my wonderful publisher, Hay House, to your entire mailing list.
Now, if you don’t have a mailing list, don’t worry. You can still join us. Just think about it: Everyone is either a sugar or carb addict herself or himself or knows one, right? (Just look at the people around you mindlessly polishing off those quickie carbs .)
For those of you with no mailing list, simply dash off this snazzy email to 50 to 100 or more of your colleagues, friends, neighbors, relatives — whether they’re hooked on sugar or not. Then, send to people who help you such as your chiropractor, fitness trainer, hairdresser, or physician — even if they don’t “get it” yet. Just ask them for their email adress.)
In other words, join this massive grass-roots effort to reach people who need help to gain control over their sugar or carb addiction and Get a Life that Rocks™, as I like to put it.
Why Millions Need Our Help: Sugar Is Toxic & It Can Kill You Before Your Time
Why do millions need our help? And why can Beyond Sugar Shock come to the rescue? Because the average person in the U.S. — perhaps you? — consumes at least 170 pounds of sugar and other sweeteners such as high fructose corn syrup, crystalline fructose, etc. per year. Insider figures cite far higher figures — 228 pounds per person per year! (I’ll have stats soon for Canada and the U.K.)
In addition, the typical U.S. resident — you again? — unthinkingly takes in nearly 200 pounds per year of sugar’s culpable cousins — refined white-flour products such as white bread, white-flour pasta, white bread, mashed potatoes, and white rice. All these processed foods — what I call quickie carbs or much-like sugar carbs — also are speedily metabolized in our bodies.
All those sweets and refined carbs put you into Sugar Shock often. That means these quickie trigger elevated blood sugar levels, repeatedly over-stimulate insulin release, cause excessive inflammation, and pave the way for nearly 150 devastating, mostly preventable diseases or conditions, including obesity (of course), but also heart disease, blood sugar disorders (from hypoglycemia to type 2 diabetes), cancer, and even Alzheimer’s disease.
To put it bluntly, if you put yourself into Sugar Shock on a regular basis — as most people in civilized countries do — you can get fat and sick, and die well before your time.
Will You Join Us to Help Save People’s Health, Moods, Inner Peace, Relationships & More?
So will you join our worldwide effort to help millions of people worldwide to shed pounds, become more energetic, reverse or halt type 2 diabetes, prevent heart disease or cancer, and even boost their libido? Yes, quitting or cutting back on sugar and refined carbs can do all of that — and much more, as you can learn in Beyond Sugar Shock.
How Will this Book Help Sugar or Carb Addicts? And How Did it Come About?
You’re probably wondering why I think this book is special. Well, in Beyond Sugar Shock, I present a six-week Mind-Body-Spirit program, that gently, compassionately takes sugar or carb addicts on a fun, empowering adventure so they can easily, joyously release their dangerous, potentially deadly habit.
Briefly, here’s the back story. Beyond Sugar Shock has been about 14 years in the making. Back in 1998, when I quit sugar on doctor’s orders, I didn’t know how to go about doing it. So while kicking sugar, I began to create simple techniques to help me easily let go of my over-attraction to those tempting sweets. In Beyond Sugar Shock, I share these easy tools.
Then in 2002, four years after quitting sugar, I began in earnest to coach people to achieve that exhilarating state I now call Sugar Freedom. At the same time, I interviewed hundreds of experts to learn about sugar’s dangers and to discover new cool tools, which I also share in Beyond Sugar Shock. (In between, my first book, Sugar Shock, also was published, and much to my joy, it was even praised by Dr. Mehmet Oz. Dr. Stephen T. Sinatra was the medical consultant, and Dr. Nicholas Perricone wrote the foreword.)
Beyond Sugar Shock — which has been endorsed by Dr. Wayne Dyer, Dr. Christiane Northrup, Dr. Daniel Amen, Joe Vitale, Marci Shimoff, John Assaraf and many others — gives sugar and carb addicts what they need and seek. (That’s my intention, at least!
In fact, this book is what I would have loved to have in 1998, when my physician insisted that quitting sugar would make all 44 of my awful ailments disappear. (He was right!)
How to Join the Beyond Sugar Shock Book Launch
It’s simple to join us. Here are the 2 quick steps to take:
Sign up now to join the Beyond Sugar Shock Book Launch. (Many thanks to Hasmark Services for their vital support to coordinate this Book Launch.)
Email the snazzy email my publisher, Hay House, provided to either your mailing list of hundreds or thousands or, if you don’t have one, to a group of 50 to 100 friends, colleagues, and relatives. Just go through your email list. (By the way, you can send either this HTML version or an text version. (Huge gratitude goes to Hay House for creating this dazzling email for you to send.)
Attention, Bloggers: Another way to join our Beyond Sugar Shock Book Launch is to blog about this book or to post a review. We’re also offering you two books — one for you and one to give away as a prize. For details on the Blogger Book Launch, please contact me, and I’ll send you details.
Note to Colleagues of the Institute for Integrative Nutrition: When you get involved with my book launch, I’ll help you help your sugar-addicted clients. In fact, on June 28, I’m hosting a special teleseminar just for you. Please contact me to get details.
Here’s a quick reminder how to join us:
Sign up now to join the Beyond Sugar Shock Book Launch.
Share this special email from my publisher, Hay House, to either your mailing list or your group of 50 to 100 friends, colleagues, and relatives.
By the way, you may be wondering why I’m holding a grassroots effort. Suffice it to say that in these times of social media, as an author, you have an amazing opportunity to directly reach many of the people you serve, which is very exciting. Also, launching a book is a huge endeavor, and if your budget is limited, you need to use some innovative ways to get the word out. That’s why I could really use your help if you believe in what I seek to do — which is to help sugar addicts worldwide. So thank you from the bottom of my heart for joining us!
Questions? I’m here for you. Just ask away.

Beyond Sugar Shock Book Launch Schedule

Beyond Sugar Shock, my next book, will be officially published June 1 by Hay House. It is available for pre-order now on Amazon and from my publisher, Hay House.
In honor of the publication of Beyond Sugar Shock, you can attend a number of free events (virtually, on the Web, via teleseminar or live) as part of the Book Launch.
Of course, you’ll also be able to watch or listen to interviews I give on TV or radio shows, and read many articles either from me or about Beyond Sugar Shock on various print publications, blogs or websites (such as on the Huffington Post and Heal Your Life).
Most Beyond Sugar Shock Book Launch activities will take place Tuesday, June 5.
Other activities are scheduled for that entire first week in June, the week from Monday, June 4 through Friday, June 8. We’re presenting a number of events the next week, too.
Below, you’ll find a schedule of activities planned to date. We’re still adding events and details so please check back here often for updates.
But first, though, I’d like to extend my heartfelt thanks to Beyond Sugar Shock’s many amazing supporters, who are bestselling authors, admired thought leaders, or adored health or empowerment gurus. My deep gratitude goes to all wonderful 48 people–so far–who endorsed Beyond Sugar Shock and are now spreading the word about it.
Read my post here to see endorsements from the empowering, inspirational Dr. Wayne W. Dyer. Dr. Daniel Amen, Dr. Bernie Siegel, Brian Tracy, Dr. Joe Vitale, Marci Shimoff, Janet Bray Atwood, John Assaraf, Dr. JJ Virgin, Dr. Oz Garcia, Dr. Jonny Bowden, Dr. Dharma Singh Khalsa, Mark Sisson, and Debbie Phillips. You’ll also see comments from fellow sugar experts Jeff O’Connell (Sugar Nation), Dr. Jacob Teitelbaum (Beat Sugar Addiction Now!), Dr. Richard J. Johnson (The Sugar Fix), Jill Escher (Farewell, Club Perma-Chub), and Kathie Dolgin (a.k.a. “High Voltage.”) And, find praise here for Beyond Sugar Shock from such remarkable Hay House authors Dr. Christiane Northrup, Colette Baron-Reid, Dr. Ken Druck, Donna Gates, Lauren Mackler, and Caroline Sutherland.
I’d also like to take a moment to thank the Institute for Integrative Nutrition–which I attended from 2005 to 2006–and its pioneering founder/director Joshua Rosenthal, who was kind enough to write the foreword. You can can read endorsements here from Institute for Integrative Nutrition (IIN) grads Jared Koch, Patricia Moreno, Alex Jamieson, Stacey Morganstern and Carey Peters.
Check out what other gurus have praised my next book, Beyond Sugar Shock, which offers you a fun, simple, compassionate six-week Mind-Body-Spirit adventure to easily and effortlessly release your sugar or carb addiction so you can lead a life that’s sweeterlicious–that’s my word combining sweeter, delicious, scrumptious, luscious, and sensuous. (Yes, letting go of your sugar habit can boost your libido and improve action in the bedroom!)
Now, here’s the rapidly changing Beyond Sugar Shock Book Launch schedule:
Thursday, May 24
Week 2 of my Sugar Freedom Now Course. 5 pm PDT or 8 pm EDT. Enroll in this private program here.
Friday, May 25
Interview on You Can Heal Your Life show with Kerri Richardson on Hay House Radio. Details coming. Runs for four Fridays at 11 am PDT.
Bestseller PartyaliciabwdrawingfinalLive Event: Wed., May 30 in San Francisco: If you’re in the Bay Area, I invite you to attend the Bestseller Book Launch and Author Spotlight party. At this event, bestselling author Marci Shimoff and several others of us will be featured. Other non-fiction authors featured include: Jennifer Flaa (The Happiness Handbook), Melissa Steach (The Housing Project), Dane Rauschenberg (138,336 Feet to Pure Bliss), Zoe Sexton (FLIRTonomics), Sherry Berman and Julie Gleeson (Inside Job), Carrie Chavez Hansen (The Final Nesting Place), Peggy Harper Lee (Spoiled), and Nicole DeAvilla (The 2 Minute Yoga Solution). The event is presented by Alicia Dunams, CEO of the Bestseller in a Weekend. To join us, sign up here.
Thursday, May 31at 5 pm PST (8 pm EDT)
Private Webinar at 5 pm PDT (8 pm EDT). Check back for sign-up information.
Thursday, May 31: Week 3 of my Sugar Freedom Now Course. 6 pm PDT (9 pm EDT). Special time due to other event. Sign up here.
Friday, June 1
Get Your Free Gift from Me — Your Beyond Sugar Shock Freedom Mind Movie: Starting today, you’ll be able to get your own fun, free, uplifting Beyond Sugar Shock Mind Movie, which is a three-minute slideshow/movie of your perfect sugar-free life. For those of you struggling with a sugar addiction, you’ll watch your Mind Movie every morning and night to help manifest through the Law of Attraction everything you want to be and everything you want. By making a Mind Movie, you can take your ideas from the abstract and “wish” state into a reality in a short period of time. See the interview below, when Natalie Ledwell, co-founder of Mind Movies, will interview me on The Inspiration Show. be available. along with her business partner Ryan Higgins. In case you don’t know yet, a Mind Movie is a visualization tool — it’s actually a short 3-minute video or digital vision board. It provides a picture of your perfect life, offering a combination of positive, present tense affirmations, reinforced with powerful photos and images and your most emotionally inspiring music. Mind Movies is dedicated to helping you reach your greatest goals through the power of the Law of Attraction. Stay tuned, because, as noted above, you’ll have a chance to get your very own, free Beyond Sugar Shock Mind Movie so that you can visuzlize, share and materialize your ultimate dream life being sugar-free. Mind Movies has had endorsements from Personal Development guru’s like Bob Proctor, John Assaraf, Bob Doyle and Joe Vitale, and testimonials from happy, thankful customers who have manifested their dreams into reality.
Monday, June 4
Jill Lane image-displayMonday, June 4 at 9:15 am PDT: Interview with Jill Lane in Dallas. www.oneliferadio.com. Today, it’s my pleasure to be interviewed by Jill Lane, an expert in the fields of nutrition and exercise physiology. Jill — who is pasionate about helping pro athletes and high achievers attain max strength, quick recovery, heightened energy, sharp focus and optimal body fat for peak performance — was oversaw the meal planning and recipes, which are included in Beyond Sugar Shock. Some of her current and past clients include coaches and players from the Dallas Cowboys, Dallas Stars and Cleveland Browns as well as a variety of tennis and golf pros. As I’ve discovered upon interviewing Jill, her colleagues say she is gifted at turning complicated biochemistry into simple concepts and action steps that produce success.
Monday, June 4 at 10 am PDT: My Gab with the Gurus Show focuses on vegetarianism and Meatless Monday. For the first day of the Beyond Sugar Shock Book Launch Week, listeners will learn how going meatless once a week may reduce your risk of chronic preventable conditions like cancer, cardiovascular disease, diabetes and obesity, as well as reduce your carbon footprint and save precious resources. My guests are a Meatless Monday representative; gourmet chef/health coach Alex Jamieson (who appeared on “Oprah” and “Super Size Me” Alex Jamiesonand is author of Living Vegan for Dummies and The Great American Detox Diet); and Judith Kinsbury, founder of the popular SavvyVegetarian.com blog. Both authors offer recipes, which appear in my book, Beyond Sugar Shock. In honor of Book Launch Week, Gab with the Gurus listeners will have a chance to a copy of my book, access to my Sugar Freedom Now Course, and even time with me. See this: http://www.blogtalkradio.com/gabwiththegurus/2012/06/04/meatless-monday-alex-jamieson-savvy-vegetarian-go-beyond.
Diane Ray 11128promoMonday, June 4 at 11 am: The dynamic host and radio show veteran Diane Ray interviews me on her popular, fun “I Can Do It Hour!” on www.HayHouseRadio.com. If you haven’t listened yet to Diane’s inspiring show, you must! On this weekely show, you have a special opportunity to get entertained and educated each week by empowering, compassionate Hay House authors. In addition, you can call in and ask her guests questions. As I’ve mentioned previously, I’m honored that Hay House is the publisher of my book, Beyond Sugar Shock .
First Week in June
HealyourlifelogoMy article, “My 14 Years Without Sugar: Reflections on a Sour Life Turned Sweet,” runs on www.HealYourLife.com. Stay tuned for the exact link. In the article, I tell how how I made the transition from sugar addict to Sugar Freedom Coach. For those of you struggling with your addiction, you’ll learn about just how bad it got for me.
MaryOKeefeHope, Healing and WellBeing Show: Catch my interview all week with Mary Treacy O’Keefe, breast cancer survivor and co-founder and President of Well Within, a nonprofit holistic wellness resource center in St. Paul, MN. Mary’s goals are to help people reduce their levels of anxiety and foster hope, healing and spiritual growth. Mary is also trained as a Cancer Guide and as a Mind, Body Skills facilitator by the Center for Mind Body Medicine in Washington, D.C. Mary’s first book, Thin Places: Where Faith is Affirmed and Hope Dwells, received Honorable Mention from the national Independent Publishers Book Awards. She is currently completing her next book, Meant to Be: Do Things Really Happen for a Reason?
Bestseller Book Launch: Bestselling authors, bloggers, health coaches, low-carb experts, former sugar addicts and those who were kind enough to endorse Beyond Sugar Shock will spread the word about this book to their friends and fans. Would you like to join our massive effort to help people shed pounds, become more energetic, and even boost their libido? To join our campaign, go here: http://tinyurl.com/BeyondSugarShockBookLaunch Special thanks to Hasmark Services for helping to coordinate this massive effort.
Facebook Photo Campaign re BarnesAndNoble Stores: That first week in June, you’ll be able to find Beyond Sugar Shock on book tables in front of BarnesAndNoble stores nationwide. Details coming soon about the photo contest, in which you’ll be invited to submit photos of you in your local bookstore. Details coming.
Beyond Sugar Shock Blog and Article Contributions. You’ll be able to read my guest posts on a variety of health blogs, low-carb sites, and news sites. In addition, you’ll be able to hear me interviewed on low-carb podcasts. You’ll also have a chance to read reviews of the book–favorable, I hope! Return here soon for details.
Natalie-Ledwell1Early June: I’ll be a guest on The Inspiration Show, hosted by the dynamic Natalie Ledwell, co-founder of Mind Movies 2.0, along with her business partner Ryan Higgins. In case you don’t know yet, a Mind Movie is a visualization tool — it’s actually a short 3-minute video or digital vision board. It provides a picture of your perfect life, offering a combination of positive, present tense affirmations, reinforced with powerful photos and images and your most emotionally inspiring music. Mind Movies is dedicated to helping you reach your greatest goals through the power of the Law of Attraction. Stay tuned, because, as noted above, you’ll have a chance to get your very own, free Beyond Sugar Shock Mind Movie so that you can visualize, share and materialize your ultimate dream life being sugar-free. Mind Movies has had endorsements from Personal Development guru’s like Bob Proctor, John Assaraf, Bob Doyle and Joe Vitale, and a slew of testimonials from happy, thankful customers who have manifested their dreams into reality.
Tuesday, June 5: Official Book Launch Day
Jane-velez-mitchell-addict-nationTuesday, June 5 at 9 am PDT: Jane Velez-Mitchell — the endearing TV personality, who takes a stand on the biggest topics of the day on her HLN TV show on CNN — is my guest on today’s Gab with the Gurus. On this show, Jane—author of Addict Nation: An Intervention for America—will share her insights not only about addiction, but sugar addiction. We’ll also be joined by some special guests, who’ve endorsed or appeared in Beyond Sugar Shock. In the second part of this special show, my co-host will be renowned low-carb blogger Jimmy Moore. We’ll chat with and interview some people, whose Sweet Success Stories are featured in my book, Beyond Sugar Shock. While the show airs, listeners will be encouraged to join our Facebook Virtual Book Launch, tweetup and the show’s chat room so they can ask questions of our guests. Those listening live will have a chance to win a copy of Beyond Sugar Shock (2 copies); get complimentary admission to my upcoming “Sugar Freedom Now Course” (1 person); or win time with me (half day or full day; 1 person each) if they buy 25 or 50 books. http://www.blogtalkradio.com/gabwiththegurus/2012/06/05/jane-velez-mitchell-jimmy-moore-on-addiction-beyond
BTR University7951headbtru_banner_665x90_r4Tuesday, June 5 at 10 am PDT (1 pm EDT): Interview on the Marketing Club on BlogTalk Radio. (Connie’s Disclosure: I’m very partial to BlogTalkRadio, because that is where I host my Gab with the Gurus Radio Show.) The Marketing Club is designed to help BlogTalkRadio to better market and monetize their shows. The show is geared to Gab_With_the_Gurus (2)both new and veteran hosts and it covers topics like promoting on social media, attracting advertisers & sponsors, etc. The show is held every other Tuesday for visual presentations and Q&A. You also can listen to archived audio recordings at your leisure. You can listen to the first show here.
Speaking of BlogTalkRadio, I invite listeners to check out my Gab with the Gurus Show, on which I interview experts in health, wellness, personal empowerment, sugar addiction, weight loss, fitness, entertainment, and much more. Previous guests have included Dr. Mehmet Oz, Marilu Henner, Suzanne Somers, Dr. Joe Vitale, FlyLady (who’s coming back again soon), Montel Williams, Colette Baron-Reid, and many other experts in health, personal empowerment, Law of Attraction, entertainment, and other topics designed to help you Get a Life that Rocks™.
Lynnis_1Tuesday, June 5 at 11 am: The Wellness Journey: Lynnis Woods-Mullins, founder of PraiseWorks Health and Wellness, will interviewe me on her show, “The Wellness Journey,” which airs on www.PraiseWorksHealthAndWellnessNetwork.biz. You’ll get a specific link shortly. Lynnis is a holistic health coach, and she has been in the world of nutrition and fitness for 25 years. Like me, Lynnis is a graduate of the Institute for Integrative Nutrition. ‘ first love and passion has always been dance. Lynnis has over 40 years’ experience in performing and teaching modern, jazz, ballet, and Praise Dance. Lynnis’s main mission is to educate women on the importance of achieving total wellness for the mind, body and spirit. PraiseWorks targets all areas of a woman’s physical, spiritual and emotional needs through coaching, holistic education and fitness.
IIN logo to useTuesday, June 5 at 12 pm PDT (3 pm PDT): Institute for Integrative Nutrition webinar. It’s my honor to be interviewed for 45 minutes by health coach/webinar manager Sharon Stevens, a 2009 grad of the Institute for Integrative Nutrition (IIN). As a 2006 graduate of the school, IIN, the world’s largest nutrition school — has played a very powerful role in my life. It’s my honor to be one of 25,000 graduates of the school. Listen to learn about what brought me to IIN, and get some tips on how to claim a powerful, sweeter life. Anyone can attend. In particular, I invite potential sutdents of the Institute for Integrative Nutrition. A sign-up link will be posted shortly. (Also, stay tuned, becuase I’m presenting a special show on my Gab with the listen to IIN grads on my Gab with the Gurus Radio Show on Friday.)
HealYourLifeTuesday, June 5 at 1 pm to 1:30pm PDT: Live chat on the HealYourLife.com Facebook page. This is your chance to quiz me about whatever you like — about agave, artificial sweeteners, whether or not sugar is addictive, about my sugar history, etc. Most importantly, you can get some quick tools — I call them Sugarfree Starter Secrets — so you can immediately begin to shed that access weight, stabilize your moods, and improve your concentration. These are tips to help you start to get out from under the grip sugar has on you until your copy of Beyond Sugar Shock arrives. By the way, I urge you to stump me! I love when I don’t have the answer, but I promise to look up anything that stumps me.
DrDavidTuesday, June 5 at 6 pm PDT (9 pm EDT): I’m interviewed for a Building Strength Webinar by David Ajibade (pronounced aah-jee-bah-day), M.B, B.S., M.D., MMGT, who has trained in both general medicine and radiation oncology. He also has a Master’s degree in Business Management, is a published author, former college professor, and a speaker and educator in the fields of health and human potential. He seeks to help people understand how their minds and bodies work.
Other Events on Tuesday, June 5: Invite me to speak to your group via webinar or teleseminar or tell me about a radio or TV show for which you think I’d be ideal. I’d be happy to help you and your friends. Just invite me here.
Jeff O’ConnellWednesday, June 6: Sugar Addict? Jeff O’Connell Warns Our Sugar Nation. – On my Gab with the Gurus Show, I’ll interview Jeff O’Connell, author of Sugar Nation: The Hidden Truth Behind America’s Deadliest Habit and the Simple Way to Beat It. He’ll share how he was once the picture of health and even a health expert (writing for Men’s Health), but he was headed for Type 2 diabetes. He then went on an 18 month-long quest to improve his health through exercise and a low-carb diet. Next, Jeff — now editor-in-chief at Bodybuilding.com, the Internet’s largest fitness site — will interview me about Beyond Sugar Shock. Listeners will be able to win a free copy of my book and admission for 1 to my upcoming “Sugar Freedom Now Course.” http://www.blogtalkradio.com/gabwiththegurus/2012/06/06/sugar-addict-jeff-oconnell-warns-our-sugar-nation.
FlyladyThursday, June 7: FlyLady Marla Cilley Gives You Tools Galore. Today’s Gab with the Gurus Radio Show will help those living in CHAOS (Can’t Have Anyone Over Syndrome). With her homespun humor, Marla–who runs the wildly popular FlyLady group—will give housecleaning and organizing tips to those, who feel overwhelmed, overextended, and overdrawn. On this Gab with the Gurus Show, the entertaining, generous FlyLady also will share her own sugar-reducing experience and weight loss success story, and she’ll offer valuable pointers that are part of her Sidetracked Home Executives (SHE) system. She also will share tools to help those going through a crisis. http://www.blogtalkradio.com/gabwiththegurus/2012/06/07/flylady-marla-cilley-gives-you-tools-galore
Thursday, June 7: Week 4 of my Sugar Freedom Now Course. 6 pm PST (9 pm EDT). Sign up here.
Friday, June 8: Thank You to Gurus who Endorsed by Book: To thank the wonderful people who’ve endorsed my book Beyond Sugar Shock, I’ll be interviewing some of them on the last day of my Book Launch Week. Stay tuned for details.
Lots more info to come. Keep checking back to this www.SugarShockBlog.com to learn about other exciting things planned.
Thursday, June 14: Week 5 of my Sugar Freedom Now Course. 5 pm PST (8 pm EDT). Sign up here.
Thursday, June 21: Week 6 of my Sugar Freedom Now Course. 5 pm PST (8 pm EDT). Sign up here.
Thursday, June 21: Week 6 of my Sugar Freedom Now Course. 5 pm PST (8 pm EDT). Sign up here.
New Sugar Freedom Now Course begins. Wed., July 11. 5 pm PDT (8 pm EDT). Sign up coming.

Join Me in San Francisco: Help Make My Book a Bestseller at Bestseller Book Launch Party

Live or work near San Francisco?
If so, join me Wednesday, May 30 between 6 and 9 pm PDT for a Bestseller Book Launch and Author Spotlight Party.
At this one-of-a-kind event, you’ll have a chance to meet several of us authors in the business and non-fiction fields, including bestselling author Marci Shimoff and yours truly.
Of course, I’m inviting you to come out and support my new book, Beyond Sugar Shock, which will be officially released two days later.
Here’s how the Betseller Book Launch Party works. You can attend for free, but what you’ll do is purchase two books on Amazon that day (see details below).
Then, you’ll be able to share our (the authors’) excitement and join in the celebration as our books blast to the top of the Amazon.com bestseller charts right there at the party. Isn’t this an innovative idea for a party?
Special thanks to Alicia Dunams, a self-publishing expert and creator of the Bestseller in A Weekend business program. This Bestseller Book Launch Party is her brainchild.
Please note that this Bestseller Book Launch Party is not a book signing — but I’ll be glad to sign books — as many as you buy.
Remember, you’ll be an integral part of our success by purchasing two of the featured authors’ books on Amazon.com on May 30, 2012, anytime between 12:01 am – 11:59 pm.
Again, I’m inviting you to get my book, Beyond Sugar Shock, during that time. (If you’re not in San Francisco, I urge you to wait until June 5 to buy my book, because that’s when we’re holding the official book launch.)
To receive complimentary admission to the Bestseller Book Party:
1) You must show proof that you purchased 2 of the featured authors’ books on May 30, 2012 when you arrive at the registration table. A print-out of an Amazon.com receipt will suffice. Or…
2) Purchase 2 of the featured authors’ books (think: my book, please!) at the event between 6 and 9pm. I’ll be there with my new laptop, so you can buy them with me watching, if you like. (I’ll be happy to post for a photo, if you like too.) You must show proof of purchase before you leave the party.
To join the other authors and me at the Bestseller Book Launch Party fun on Wed., May 30 in San Francisco, sign up here.
Special thanks to USA Today for the Best-Selling Books image. Hope it was okay to use! If not, let me know and I’ll promptly take it down!

Apology to Would-Be Readers of Beyond Sugar Shock for the Cupcakes on the Cover

Please forgive me, dear readers or would-be readers!
If the cupcakes on the cover of my upcoming book, Beyond Sugar Shock, tempt you or offend you, I apologize profusely!
But, let’s face it, the cupcakes on the cover are a mirror.
They just reflect the sugary temptations that will inevitably taunt you on a daily basis (several times) — every time you step out of your house and almost every time you turn on the TV.
Thankfully, millions now realize that sugar is toxic, thanks to 60 Minutes, Dr. Robert Lustig and many other researchers.
In fact, in my first book, Sugar Shock, I discussed how sugar can kill you.
But, let’s face it, Sugar Kills You Sweetly. Very sweetly.
By that, I mean that most sweets look so darn inviting. That’s why beautiful cupcakes on the cover of Beyond Sugar Shock make a lot of sense, I believe.
For those of you who don’t know my history, I used to be a member of the audience for whom I’m now writing. I was a horribly hooked sugar addict in 1998. What’s more, I was plagued by a whopping 44 ailments until I quit sweets on doctor’s orders. You can read My S.A.D. to Sweet Story in Chapter 1 of Beyond Sugar Shock.
Then, in 2002, four years after I’d risen above my own addiction, I became committed to helping you sugar and carb addicts. My role as your Sugar Freedom Coach to help you, not tempt you.
You may be surprised to know that that I’ve poured 10 years of my life into developing the program — my Sugar Freedom Now Course — which then led to this companion book, Beyond Sugar Shock.
Trust me, I’ve carefully designed this book’s six-week program to help you achieve a place of liberation, excitement, and health. The cover will not bother you six weeks from now if I’ve done my job right.
Anyhow, to get some history about the cupcakes-on-the-cover-of-Beyond-Sugar-Shock controversy, read my first Sugar Shock Blog post after Natalie wrote on my Facebook fan page to say that the cupcakes tempted her so much that she covered them up. After inviting her to send me a photo, I posted it on this blog.
Natalie’s comments made me wonder if having cupcakes on the cover was a good idea. I then approached people on my mailing list to get their input.
Here’s my second Sugar Shock Blog post, in which I quote readers, who find the cupcakes either offensive, annoying, or clever, depending on whose opinion you read.
Sugar addicts and carb addicts, please join the cupcakes discussion.
I’d like to know how you feel about the cover design of Beyond Sugar Shock.
Whatever you think, please, though, will you give this book a chance, cupcakes on the cover or not?!
Post your reactions and thoughts now.
To learn how sugar is toxic, now see the 60 Minutes piece reported by Dr. Sanjay Gupta:
Please post your feelings and reactions to seeing cupcakes on cover of Beyond Sugar Shock.

Tempted by Cupcakes On My Book, Beyond Sugar Shock? Cover Them Up!

Are you hooked on cupcakes but want (and need) to get my book, Beyond Sugar Shock?
Follow the advice of my creative Facebook friend Natalie Rothman, who came up with an innovative way of dealing with those enticing cupcakes on the cover of my book.
Just paste a piece of pater cover those annoying (but pretty) cupcakes!
Thank you, Natalie, for this brilliant idea!
And thank you for sharing a photo with would-be readers of Beyond Sugar Shock about how you got rid of temptation.
Please forgive me, but your photo really cracked me up!
Now bear in mind that I’m not laughing at you — I’m cracking up at your ingenious way of dealing with the enticing cupcakes. Most sugar addicts — as I’ve discovered from working with you for almost a decade — are really sharp people!
It’s now time for an apology to all you sugar addicts out there.
Please, please forgive me if the cupcakes on the cover of my new book, Beyond Sugar Shock, are too enticing for you right now!
But bear in mind that at the end of our six-week adventure together, those cupcakes won’t bother you in the least if I do my job right as your Sugar Freedom Coach/guide and if you use the innovative tools you get in this program.
Why Are Cupcakes on the Cover of Beyond Sugar Shock? Am I Being Mean to You Readers?

Sugar Freedom Now Course: Join Us Now

Today, it’s my pleasure to share with you the new artwork for my Sugar Freedom Now Course.
This is the companion program to my new book, Beyond Sugar Shock, which you can pre-order now from Amazon and get in a few days!
Special thanks to talented Enrique Brooks, who was referred by my wonderful Facebook friend, Lynnis Woods- Mullins II.
What do you think of this new design? I’d love to hear what you think.
By the way, the next Sugar Freedom Now Course begins next Thursday, May 17.
If you act fast, you can join us this week and get in at the early bird rate. So join us now.