Sweet Story! Thank You, CBS News Sunday Morning! Susan and Jason, You Deserve Kudos Galore for Your Fabulous Segment About America’s Sweetheart — Sugar

Thank you, CBS News Sunday Morning — in particular correspondent Susan Spencer and producer Jason Sacca — for today's very intriguing, informative lead story about sugar.

Art_susan_spencer_image526339xSusan and Jason, of course, as well as CBS, deserve major kudos for shedding light on this important subject, and I do hope and believe that CBS News Sunday Morning's five million viewers will find the segment quite eye-opening.

It's my greatest hope that the millions who saw the CBS News Sunday Morning story will reassess their intake of sugar and refined carbs and think about cutting them out — or at least cutting back — so they may get more energy, concentrate better, peel off the pounds, and maybe even reduce their risk of type 2 diabetes.

Wow! Susan did a spectacular job pulling together so many intriguing bits of information and then weaving them into a highly enjoyable, engrossing segment. Read the transcript of the interview here.

(Susan — who creates impressive, thoughtful stories — really draws you in when presenting some salient facts and fascinating tidbits about Americans' love affair with sugar.)

For those of you who missed this morning's CBS News Sunday Morning segment, right now you can read the transcript of the sugar story here. (Of course, you'll miss out on the dazzling video footage, which included oodles of gooey, sugary foods; obese people waddling along; interviews with experts, including the one Susan did with me, as well as with one of my favorite experts, David Ludwig, M.D., Ph.D. (read on); sugar historian Sidney W. Mintz, author of Sweetness and Power: The Place of Sugar in Modern History; a representative from the Sugar Association; and a crowd of about 200 gathered at my recent book signing and my signing copies of SUGAR SHOCK! at Border's at Columbus Circle in New York City.)

I'm very grateful to CBS News Sunday Morning for showcasing my book SUGAR SHOCK!, which has received, much-appreciated, pivotal support from contributing author Stephen T. Sinatra, M.D. and Nicholas Perricone, M.D., who wrote the foreword. In addition, I'm indebted to numerous bestselling authors and top health experts for endorsing the book including frequent "Oprah" guest Mehmet Oz, M.D., author of YOU: On A Diet.

Art_ludwig_9901690It was a pleasure to be included in CBS News Sunday Morning's important piece, and it was nice to see that David Ludwig, M.D., Ph.D., one of the health experts I greatly admire and recommended, was quoted in the CBS News Sunday Morning segment.

Speaking of Dr. Ludwig, mark your calendars. On Tues., July 17, this world famous children's obesity expert — author of Ending the Food Fight — is participating in an exciting teleseminar with me to teach parents how to help their kids slim down.

Parents, this is your amazing opportunity to ask questions of this knowledgeable expert, and we'd love to have you. Just sign up here now for this July 17 event. (Please note that the date has been rescheduled.)

For the record: While the CBS News Sunday Morning piece was absolutely fabulous, comprehensive and entertaining, I'd like to clarify some figures cited in the story.

According to the USDA, the average American consumes about 142.6 pounds per year or a little more than 3/4 of a cup per day of added caloric sweeteners, including refined sugar (from cane and beets), high fructose corn syrup, glucose syrup and dextrose. However, I believe, as do other experts, that the average American takes in more like 170 pounds per year or just shy of a cup of sugar per day. It's important to note that this 142-pound figure (or 170-pound figure) does not include artificial sweeteners, as mentioned in the CBS piece.

In fact, if you add in stats for artificially sweetened foods and drinks, the figures are considerably higher. According to the Calorie Control Council, a whopping 180 million American adults (as of 2004) consume low-calorie and sugar-free sodas, other beverages and foods using five different sugar substitutes approved by the the U.S. Food and Drug Administration—saccharin, aspartame, acesulfame-K, sucralose and neotame.

Which, of course, begs the question. Are these sugar substitutes safe to consume? This is one of the Frequently Asked Questions I answer in SUGAR SHOCK! (I had to cover this, because while researching my book, thousands of people I've been coaching or connecting with online wanted to know if they reduce their sugar intake if it's OK to drank or eat foods using sugar substitutes.)

I was shocked at what I learned. Interviews with health experts revealed that questions have been raised about the safety of all artificial sweeteners on the market — this, despite repeated claims from the FDA and the companies creating them. In SUGAR SHOCK! you also can learn about what some experts call a "paradoxical weight gain" that some people experience when ingesting foods with artificial sweeteners.

Anyhow, back to the wonderful CBS News Sunday Morning sugar story. I recommend that you read the transcript here now.

Again, thank you CBS News Sunday Morning. Hats off to you, Susan Spencer, for your diligence, dedication and intrepid reporting. And applause goes to you, Jason, for coming up with the idea for this segment in the first place and for so seamlessly pulling together various sources and concepts for this piece. Your viewers will benefit from your hard work. It was also an honor and pleasure to work with both of you.

By the way, I'm also grateful that the CBS News Sunday Morning story featured the cover of my book in the segment. Americans are curious, which has been evident since all day SUGAR SHOCK! has been moving up the charts.

At last look, SUGAR SHOCK! soared from #3,153 around 9:15 in the morning to # 43 on Amazon late Sunday night/early Monday morning. Meanwhile, BarnesAndNoble.com also saw an upswing in sales to # 77.

Join in the movement to learn about and stop SUGAR SHOCK! now — get this book for you, a loved one and a work colleague. I like to believe that this book can not only open your eyes, but help you to break free from your sugar habit. (That's my intention at least, and according to the dozens of e-mails I've received, it does just that.)

Thought you'd find the following interesting:

click here Product Details

Now here's BarnesAndNoble.com:

  • Paperback
  • ISBN: 0425213579
  • Pub. Date: December 2006
  • Sales Rank: 77
  • Customer Rating:
    Customer Rating for this product is 5 out of 5

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Does this sound like you? "I blew my diet!" you wail... Enough already! Are you fed up with your Crazy Cravings for cookies, chips or other "treats" chasing you and then pouncing on you like a ravenous lion? I'm here to help you Claim Calm Control, shed those annoying pounds, and Rebound After Relapse™. ...Why listen to me? Because I've been where you are. After my mother angrily, abusively died, I blew my diet big time -- I ate tons of carbage, gained 21 pounds, and was trapped in Weight-Gain Shame. But I also became intrigued... okay, obsessed! Why do people blow their diets? While slimming down again, I exhaustively researched the subject. Now I'm back with FEPPP™ (fast, easy, proven, powerful, portable) tools to help you get the body you seek. I'm author of Sugar Shock (Berkley Books) and Beyond Sugar Shock (Hay House). My next book is I blew my diet! Now what? Join me on my Gab with the Gurus Podcast, which will have new episodes starting in April.

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