Marion Nestle, Ph.D., M.P.H., one of the world’s foremost authorities on the role of marketing to kids, wrote a compelling article, "Food Marketing and Childhood Obesity–A Matter of Policy," that appears in the June 15 issue of the New England Journal of Medicine.
Not only that, but you also can listen to a short, fascinating audio interview here, too, where she dishes some eye-opening remarks about some dubious tactics that companies undertake to convince our nation’s kids to eat their particular brand of junk food.
For instance, she chats about companies sponsoring research to find out about "what pushes kids’ `Buy’ buttons" and other research "to get into the minds of young children This would be fine if they were selling a benign product," she says, noting that it’s become acceptable for kids to snack on junk food all day long.
Some hope is on the horizon, though, she says. "Schools have become the target for fixing the school-meal programs," says Dr. Nestle, noting that more than 200 bills were introduced in state legislatures to attack obesity.
For those of you strapped for time, make sure to listen and read these important items. At the least, listen to Dr. Nestle’s compelling audio interview.
Dr. Nestle is sharp, savvy and definitely worth listenng to.
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