As you may already have read here, the Center for Science in the Public Interest reached an "historic settlement agreement" with the Kellogg Co. to limit the sugar content of cereals advertised to kids under age 12.
Now, I’d like to invite you to listen to CSPI founder director Michael Jacobson’s reaction. Kudos definitely go to the organization for its hard work in getting the cereal manufacturer to back down somewhat.
But, while I applaud the CSPI for forcing Kellogg’s to have more of a conscience about how much sugar is put into cereals, I’m leaning now towards thinking that the agreement may not be as wonderful as many have been led to believe.
However, this is a really wonderful first step. Let’s just hope that the Kellogg Co. and other processed food companies take even stronger measures now to reduce sugar content so that kids all across America aren’t starting their days with a mega dose of the substance that could lead to a number of ailments.
I’d really like to see these companies start to put — if they haven’t already — some of the R&D budget (research & development) budget into creating some sugar-free, high-fiber cereals.