Recently, I gave you my take on the new General Mills, "Choose Breakfast" ads — which just happen to be paired with ads that feature all kinds of sugary cereals. Since my initial posting, a number of other critics — from nutritionists to organizations — have been blasting the cereal maker for its misleading spots.
The latest comes from Campaign for Commercial-Free Childhood, which denounces General Mills for its "faux public service announcements" that create "the impression that these sugary cereals are a healthy choice for children."
Parents, this is why it’s soooo important that you educate first yourself and then your children about what constitutes a healthy breakfast. (For help, check out some of the books on this SugarShockBlog and also at my website bookstore.
4 thoughts on “More Critics Blast General Foods for Cereal Ads”
I agree, this is a total joke! General Mills has switched all their cereals to whole wheat products but they are still so ladened with sugar, it is a serious bad choice for all people. I wish I could find a cereal that doesn’t have sugar that tasted good. Any ideas?
Not only did General Mills decide to advertise sugared cereals as healthy because they’re healthier than no breakfast (especially with milk added), but CARU, the food industry’s self-regulatory body, endorsed the campaign.
General Mills is trying to turn the obesity epidemic into a marketing opportunity. CARU, which the food industry constantly points to as the reason no government regulation is necessary, supports this cynical effort.
If any of this bothers you, let us know at http://www.commercialfreechildhood.org.
Allen Kanner, Ph.D., Campaign for a Commercial-Free Childhood
Shelley, you’re asking a question someone else just asked.
I’m preparing a Stump this Saavy Sugar Sleuth item about what cereals are good. It’ll be sent out through my e-zine this week. Sign up for it at http://www.SugarShock.com.
Connie
http://www.SugarShockBlog.com
http://www.SugarShock.com
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