Fascinating article in The New York Times about organic food and how it’s about to become more accepted, in large part, because later this year, Wal-Mart will offer a selection of organic foods — certified by the U.S.D.A. to have been grown without pesticides or fertilizers — in its nearly 4,000 store.
As reporter Michael Pollan points out:
"Organic food, which represents merely 2.5 percent of America’s half-trillion-dollar food economy, is about to go mainstream. At a stroke, the argument that it is elitist will crumble.
What’s even more exciting is that the prices will be only slightly more than regular foods –"an eye-poppingly tiny premium over its already cheap conventional food" is how Pollan puts it.
Alas, I could just cringe though at the example cited in The Times story. Organic Cocoa Puffs and Oreos, Pollan notes, will cost only 10 percent more than the conventional kind.
Oh, pleeeazze, whether they’re organic or not, Cocoa Puffs and Oreos aren’t exactly health foods!
But, if WalMart and other stores can offer lots of organic fruits and veggies at a price close to conventional food, now that’s pretty cool!
I won’t spoil the rest of the article. Read it here.
One thought on “Organic Food Spotlight”
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