WHO Recommends Reducing Sugar to Below 5 % of Calorie Intake

The World Health Organization is again urging people to lower sugar consumption.
“We should aim for five per cent [of daily intake] if we can … but 10 per cent is more realistic,” said Dr. Francesco Branco, head of nutrition for health and development for WHO.
Five percent comes to about six to seven teaspoons a day.
Please note that a can of soda probably has more than 10 teaspoons of sugar.)
During a virtual press conference, Dr. Branco discussed the 5 per cent figure. (The independent WHO notes that restricting intake to no more than 10 per cent is also good.)
Please note that these welcome reduce-sugar suggestions are considered only “draft recommendations” — which you can read here.
In fact, these not-yet-final recommendations will probably be contentious. Obviously, food companies won’t like this cut-back-on-sugar advice.
The WHO is inviting public comments until March 31. Then the agency and scientific advisers will finalize the guidance.
The challenge among consumers today, as the WHO points out, is that most sugars consumed today are “hidden” in processed foods and therefore aren’t seen as sweets.
For instance, 1 tablespoon of ketchup can contain 7 grams of sugar. (Divide by 4 to figure out how many teaspoons that is.) “A single can of sugar-sweetened soda contains up to 40 grams (around 10 teaspoons) of sugar,” the WHO points out.
“Sugar … might become the new tobacco in terms of risk,” Dr. Francesco Branca, Director of Nutrition for Health and Development for the WHO, said during the the virtual press conference.
Those sugars you can’t see are, in fact, the biggest cause of alarm for those of us who advocate reducing sugar.
As the WHO observes, these hidden sugars are in condiments, sauces and more.
The WHO has been urging people to limit sugar calories to less than 10 per cent of their daily calories, but the 5 per cent target is new.
Dr. Branco was particularly concerned about pop drinks and children.
“An average serving at a fast food place of sugar-sweetened soda … approaches 30 grams of sugar per serving,” noted Branco. “That already exceeds the recommended daily serving for a child.”
See the transcript here.
Kudos again to the WHO for the superb advice. The research is irrefutable that cutting back on added sweeteners can benefit your moods, concentration, weight, and health, including sex drive.
What do you think? How much added sugars should people have and how much do you have? Weigh in here with your amount.

It’s Easy to Get Duped by Food Labels

If you’re trying to cut out sugar or curtail your consumption of it to shed weight, manage your hypoglycemia or type 2 diabetes, or reduce your risk of heart disease, you need to read food labels if and when you buy packaged foods.
That’s because many foods may contain sugar, even if you don’t think they do.
And if you rush while shopping at the supermarket, you’ll never know about the hidden sugars.
After 15 years of being mostly sugar-free, you’d think I would have known better to catch sweetened foods.
But darn, I forgot to t follow my own advice last night, because I was really hungry and hurriedly snapped up a few items so I could hurry home to cook my dinner.
Sure enough, I got duped by tasty-looking crumbled goat cheese, which I’d been eagerly looking forward to adding to my salad..
It wasn’t until I got home and was close to opening the package when I realized my oversight.
My crumbled goat cheese contained sugar. In fact, it had 4 grams or 1 teaspoon, enough to cause havoc in my sugar-sensitive body.
Of course, if I’d taken a moment to read the label while still at the grocery store, I would have quickly caught the sugar and been able to buy unsweetened goat cheese instead.
No wonder people get so confused when buying packaged foods.
No wonder people eat lots of added sugars without even realizing it.
Tell us about your food label challenges. When did a food label deceive you?

Sugar Addiction: Get Help to Break Free, Beginning Jan. 5 at the New York Open Center

With the new year coming soon, people often decide that it’s high time to break free of their sugar habit.
And I’m here to help you conquer your habit in early 2010.
Join me on Tuesday, Jan. 5 at 6 pm, when you can get inspired and educated during a fun, often-interactive, life-changing free introductory class at the New York Open Center. which is the largest urban holistic center in the United States.
But that isn’t all. You also can sign up for the four-week course at the New York Open Center from Jan. 12 to Feb. 2.
Please note that you get a free gift if you sign up for the Jan. 5 or the 4-week program because of reading about it on this blog.
But first join us for a complimentary introduction on Jan. 5.
In case you’re wondering why you may want to consider kicking sugar, if you do so, you can:
* Lose weight
* Finally feel in control of their habit of consuming sugar and refined carbs
* Feel free!
* Get more energy on a consistent basis
* Become more productive
* Walk your talk by consuming only healthy foods and drinks
* Tap into your spirtuality
* Be unfazed when desserts and sweet snacks abound
* Feel exhilarated and excited about your many projects
* Relish moving your body in a way you’ve never done
* Enjoy more enriching, satisfying relationships
* Boost your libido
* Learn to calmly watch your sugar desires slide away
* And much more
New York Open Center – 04 – Meditation
Here’s the description of the four-week course at the New York Open Center:
Do you “need” a candy bar or soda just to get through the day? Are you yearning to lose weight for good? Would you like to improve your moods, banish brain fog, triple your energy and boost your libido? You can peel off pounds, gain energy and improve your relationships just by kicking sugar and refined carbohydrates. But removing culprit carbs can be challenging.
Join “Smart Habits Girl” Connie Bennett, author of the best-selling book SUGAR SHOCK!, who will show you that breaking free of your sugar habit can be fun, exhilarating and life-changing. In this four-week course, you’ll participate in empowering exercises, eye-opening discussions and coaching scenarios to discover how to identify your tempting triggers and well-meaning saboteurs; how to soothe and nurture yourself in healthy ways; how to use the “5 Ds” to squash your cravings; how to save money on food; what to eat; how to “say no with sass”; if you should quit cold turkey or phase out sweets; how to find hidden sugars; how to release your bingeing-self-loathing cycle; if sugar substitutes are safe; and how to find sweetness naturally.
Hope to see you there! Remember, if you sign up for the course because of learning about it on this blog, you get a free gift from me.