Is Sugar as Toxic as Alcohol? Researchers Say Yes

In recent years, scientists have theorized that sugar can be as addictive as alcohol or tobacco.
You, of course, know how easy it is to get hooked on sweets — and how incredibly challenging and difficult it can be to break free of your sugar addiction.
(In fact, because breaking free from sugar is so tough, I’ve devoted an entire book to take you on a fun, empowering journey so you can easily let go of your addiction. Beyond Sugar Shock — which will be published in June and which you can pre-order now — is designed to hold you by the hand and guide you to what I call Sugar Freedom.)
So since sugar is addictive, should this commonplace but potentially harmful (even deadly) substance be regulated?
Acclaimed researcher Robert Lustig, M.D. and a team of UCSF researchers say yes.
They argue that sugar should be controlled like alcohol and tobacco to protect public health.
Indeed, Dr. Lustig, along with Laura Schmidt, Ph.D., Claire Brindis, D.P.H. and colleagues at the University of California, San Francisco (UCSF), contend that sugar’s potential for abuse, coupled with its toxicity and pervasiveness in the Western diet, make it a primary culprit of this worldwide health crisis.
They maintain that sugar is fueling a global obesity pandemic, contributing to 35 million deaths annually worldwide from non-communicable diseases like diabetes, heart disease and cancer.
The authors then advocate taxing sugary foods and controlling sales to children under 17.
According to their statistics, reported on CBS New’s HealthPop, worldwide sugar intake has tripled in the last 50 years, and the average person is taking in a whopping 500 calories from added sugar in processed foods alone.
So what do you think? Should sugar be regulated?
A special thank you: Photo credit is due here (flickr) and here (DailyBurn).
Post your ideas here on this Sugar Shock Blog and/or on my Facebook Smart Habits Fans page.

Pre-Order Beyond Sugar Shock and Win a Complimentary Strategy Session

Would you like to shed weight, get more energy, boost your libido and get along better with loved ones?
Well, if you quit sugar, all of that can happen — and more.
Since my next book, Beyond Sugar Shock, is coming out on June, I’ve decided to make you an an amazing offer so you can get help now.
Be among the first 100 people to pre-order my book, Beyond Sugar Shock, and win a 20-minute complimentary Strategy Session with me.
And if you’re among the first 50 people to pre-order Beyond Sugar Shock, you’ll get a full hour with me.
Get help to win your sugar battle now!
Just pre-order Beyond Sugar Shock now and get help.
Then e-mail me proof of ordering the book, and we’ll set up your free session. I will begin offering complimentary Strategy Sessions in January.
I forward to hearing from you, and thank you for your support!

Beyond Sugar Shock is On the Way – See the Cool New Cover from Hay House

Beyond Sugar Shock, the follow-up to my first book, Sugar Shock, is on the way!
Check out the exciting new book cover, which the talented people at Hay House (my publisher) created. Isn’t it stunning?
Beyond Sugar Shock
So, what’s the difference between my first book, Sugar Shock! How Sweets and Simple Carbs Can Derail Your Life– and How You Can Get Back on Track. and my second book, Beyond Sugar Shock?
To begin, you need to know how you’re damaging your body. So Sugar Shock dished the dirt about sugar and refined carbs.
Now, this book provides a simple Mind-Body-Spirit program that shows you how to gently let go of your sugar habit for good.
How will you benefit by releasing your sugar habit?
You’ll shave off unwanted excess pounds, get energy, be happier, boost your libido and get a life that I call sweeterlicious — my word for sweeter, delicious, scrumptuous and luscious.
Learn more about Beyond Sugar Shock here.
By the way, I’m honored and pleased that Joshua Rosenthal, head of the Institute for Integrative Nutrition, was kind enough to write the foreword.
Please help me get the buzz going about Beyond Sugar Shock!
Share this with your friends on Facebook, blog readers, followers on Twitter, etc.

Beyond Sugar Shock: Why I’ve Been Away a Lot — Coming Soon

You may have noticed that I haven’t been super active on this Sugar Shock Blog during the past few months.
That’s because I’ve been quite busy writing, rewriting, and wrapping up work for my next book Beyond Sugar Shock.
The subtitle is: The 6-Week Plan to Break Free of Your Sugar Addiction & Get Slimmer, Sexier & Sweeter.
This book is the follow up to my first book, Sugar Shock! How Sweets and Simple Carbs Can Derail Your Life– and How You Can Get Back on Track.
Earlier, I announced Beyond Sugar Shock here and also here. And here is my my recent post about it.
Hay HouseBeyond Sugar Shock, marks the culmination of more than 13 years of researching and helping sugar addicts. (Of course, I also learned a lot by quitting sugar myself in 1998, on doctor’s orders.)
Beyond Sugar Shock is coming to you, thanks to my publisher, Hay House, which is the international leader in self-help and transformational publishing.
This book is designed to help you if you’re a sugar addict of any size or shape — overweight, obese, or even slim.
It’s also for you if you’ve been plagued by headaches, anxiety, crazy cravings, brain fog, fatigue, low libido, severe PMS, or other unexplained symptoms.
Beyond Sugar Shock will provide you with a simple six-week program, which allows you to release your sugar addiction easily and effortlessly.
For instance, in Beyond Sugar Shock:
You’ll get simple, fun Mind-Body-Spirit techniques to break free of your sugar addiction.
You’ll undertake simple, interactive adventurcises™ (my word for adventurous exercises), which will drive you to important self-discoveries.
You’ll get several dozen ways to stomp out your sugar cravings.
You’ll discover your sugar color code. (Yes, we’re all different in our relationship with sweets, and this knowledge will empower you to make the right choices for you.)
You’ll detox gradually so that your body, mind and spirit won’t go into shock as you move beyond your sugar obsessions and towards a better life.
You’ll get healthy meal plans and tasty recipes from a nutritionist and exercise physiologist.
And much more.
Hay House is releasing Beyond Sugar Shock on May 1, but in the meantime, you can sign up for a pre-recorded Sugar Freedom Now Course, in which you’ll get to learn some amazingly simple techniques to help you break free.
In addition, stay tuned for some special programs.
Stay tuned for a sneak peek at the gorgeous cover! And I invite you to get excited and spread the word to friends.

Think Big With Gregorian

As I’m now in the final phase of writing my book,Beyond Sugar Shock (for Hay House), I’m often being inspired, encouraged and motivated by the German band, Gregorian
As I listen to this group’s Gregorian chant-inspired versions of modern pop and rock songs, words, ideas and thoughts are coming at me — thank you, Universal Intelligence — so I can help people around the world break free of their sugar addiction and let loose of extra weight.
No matter what your religion, I believe these tunes can bring you to a higher, more positive place.
I urge you to join me in becoming a fan of this uplifting band, Gregorian.
Now listen to a couple of my favorite tunes, thanks to YouTube.
My book, Beyond Sugar Shock, awaits!

Cherish Your Cravings

If you're like most people around the world, your cravings for chocolate, candies or chips often get the best of you — […]

The Rats Who Preferred Sugar Over Cocaine

Here’s a Letter I Sent to My Mailing List, which is now making its way around the Internet.
Have you heard about the rats who found sugar or saccharin more tantalizing than cocaine?
That’s right, in a fascinating study, most of the critters studied — a whopping 94 percent — wanted
sugar or saccharin, NOT cocaine.
Sugar_humans_600 – cartoon
Anyhow, today, while doing some research for my next book, Beyond Sugar Shock — the follow-up to my first book Sugar Shock — I was reminded of this fascinating study from Dr. Serge Ahmed, a scientist with the University of Bordeaux in France.
Last year, I had the pleasure of meeting Serge while on a ferry en route to a Food Addiction conference on IslandWood, Bainbridge Island to give fitness guru Jack LaLanne a Lifetime Achievement Award.
Incidentally, LaLanne, who turns 96 on Sept. 26, has been sugar-free for more than EIGHT decades.
(By the way, you can listen to a special radio interview I conducted with Jack here.)
Back to the glorious commuter boat ride with Dr. Serge Ahmed.
Just imagine: There I am, grateful to have the good fortune to hang out with one of the most fascinating scientists, who is studying my top area of interest, sugar addiction!
In fact, I’ve been so intrigued by the topic that Chapter 9, “Proof Pours In: New Studies Show That You Can Become Dependent on Sweets,” was the first one I wrote for my book Sugar Shock.
So there Serge and I are on the ferry. After practicing my rusty French on him, I asked Serge (in English this time so I wouldn’t miss anything) about his sugar addiction research.
Serge ahmed Now, just imagine Serge speaking with his adorable French accent.
He told me, “Connie, I was so surprised. We discovered that sugar may be as addictive as cocaine.”
You had to see Serge’s face to get a sense of this monumental discovery.
His eyebrows lifted. His eyes grew big. His face registered shock. He moved his hands about dramatically.
The next day, at the conference, Serge laid out his findings in more detail to the attendees of this event, called “Food Addiction: The Obesity Epidemic Connection.”
The title of Serge’s presentation told it all. It posed the question, “Is Sugar as Addictive as Cocaine?”
Ultimately, Serge and his research team discovered that intense sweetness “is much more rewarding and probably more addictive than intravenous cocaine.”
Or, to put it another way, the French scientists’ findings “clearly demonstrate that intense sweetness can surpass cocaine reward, even in drug-sensitized and drug-addicted individuals.”
In the booklet presented to Food Addiction conference attendees, Serge concludes: “When society finally discovers that refined sugar is just another white powder, along with pure cocaine, it will change its mind and attitude toward refined food addiction.”
Hoebel At the same conference, I also had the pleasure of meeting renowned addiction researcher Dr. Bartley Hoebel of Princeton University’s Neuroscience Institute, whose work I mentioned in a recent AOL News story about Ellen DeGeneres and Jeff Garlin kicking sugar. What a treat!
As I discussed in my book Sugar Shock, Dr. Hoebel — who has been studying sugar addiction for 10 years — found that sugar can act on the brain in ways similar to drugs of abuse.
Dr. Hoebel’s rats even went into withdrawal symptoms within a half hour of being administered the opiate blocker naloxone.
Their “teeth started chattering,” Dr. Hoebel told me.
“They waved their heads back and forth. Their forepaws quivered. They acted anxious in a maze test. These are all signs of sugar withdrawal. They weren’t as pronounced as what we see with morphine, but it was withdrawal.”
What happened? Well, Dr. Hoebel thinks that “sugar triggered production of the brain’s natural opiates
or morphinelike compounds.”
Wait a minute!
But the rats didn’t have drugs. They just had sugar!
The rats would rather go into sugar shock than have cocaine!
So why am I bringing up these addiction studies?
Because, if you have an overpowering sugar habit, I want you to know that this addictive feeling is NOT all in your head. You actually can get hooked.
But more importantly, I’m here to bring you hope. You CAN cut out your pesky sugar or carb cravings.
Certainly, you can try on your own, but, well, it can be really tough, and frankly, I wouldn’t wish this cutting-loose-on-your-own on anyone!
That’s why for over 12 years — ever since I kicked sugar myself — I’ve been developing a program to
help you Break Free of Your Sugar Addiction — and to help you release your habit easily.
Alas, back in 1998, I used to be like those sugar-clamoring rats. (Are you, too?) But, thankfully, that’s history, and I no longer crave sugary foods. You heard me right. You should know is that I do NOT miss the substance. Honest!
So, my mission these days is to show you that you don’t have to be consumed by these gotta-have-
sugar-NOW feelings. You can achieve Sugar Liberation!
And, if you allow me, it would be my honor to take you to that delicious state of Sugar Freedom.
Just think: When you remove sugar from your diet (or at least cut back on your intake), you will get benefits galore! For instance:
* Your weig*ht could easily peel off
* You could become more cheerful
* You may concentrate better
* You may say bye-bye to severe PMS, infertility or a horrible menopause.
* You could get along better with loved ones.
* You could have a revved-up libido.
* You may have lots of energy — more so than you’ve had in years.
* And more.
And those are just a few of the many benefits!
Given that I used to be hooked on sweets myself, I don’t want you to be like those sugar-craving rats!
So it would be my honor to help you Break Free of Your Sugar Addiction in 6 Weeks.
Please note that next Tuesday, I again begin holding my Break Free Program, and I’d love to have you.
If you act by 1:59 pm EST next Tuesday, you can get in at the Pre-Fall Early Bird Rate. You’ll be shocked at how little you’ll pay for what you get. For instance, in this program, you’ll get:
* 6 live, hour-long teleseminars/webinars, during which you learn some 50 ways to combat sugar cravings, identify your Sugar Color Code, discover how to find Serene Sweetness™ and much more.
* 6 half-hour coaching sessions, where you get your questions answered, a fresh perspective on your personal situations, etc.
* 4 to 6 bonus programs with top experts in health and wellness.
* Short, inspiring audio messages from me each of the 42 days (actually, there are more.)
* A private, members-only website with lots of quality content, including three weeks of meal plans, a shopping list, recipes and access to fascinating audio downloads.
* And much more.
You may think that this program will run you around $400 to $700. But I’m offering this Break Free of Your Sugar Addiction in 6 Weeks program for the ultra-reasonable rate of $147. People hae been asking me why it’s so low (only about $3.50 a day for the 42-day program).
Most importantly, by offering this for such a reasonable price, my goal is to help as many people as possible around the world. I have other reasons, too, which you’ll learn about later. Sign up now and learn why else it’s priced so low.
It would be my pleasure to serve you and to guide you to Sugar Liberation. “See you” soon?
Warmly,
Connie Bennett
Author, Sugar Shock and (Beyond Sugar Shock, upcoming/Hay House)
P.S. Sign up now for this Pre-Fall Special of only $147 by Tues., Sept. 15 at 11:59 EST tonight. Just go to www.BreakFreeWithConnie.com
Special thanks to Mike Adams and NaturalNews.com for the above cartoon, which you can read about here.
You may republish this Sugar Shock Blog post, but please provide the following credit:
Connie Bennett is author of the bestselling book, Sugar Shock!, which has been praised by Dr. Mehmet Oz, Dr. Christiane Northrup, Marilu Henner and many others. She is now writing her next book, Beyond Sugar Shock, for Hay House. Connie is a certified life coach, certified health coach, experienced journalist, host of the Gab with the Gurus Radio Show, wwhich is available on iTunes. Connie is also a former sugar addict, who is now dedicated to helping people around the world to Break Free of their Sugar Addiction and Other Bad Habits (what she calls Babits™). Connie is founder of the acclaimed Break Free of Your Sugar Addiction in 6 Weeks Program, which next begins Tues, Sept. 14. Act now to take advantage of the Pre-Fall Special at www.BreakFreeWithConnie.com

Should You Kick or Curtail Sugar? Why Bother?

Stop Sugar Shock! Large Are you wondering if you should cut out or reduce your sugar or carb consumption?
Many people get scared at the thought of making this change, and they focus on how they’ll miss their favorite sweet treats instead of on the many benefits they’ll gain.
Rather than try to convince you myself about the many wonders of kicking sugar, I’m going to let several Successful Sugar Kickers do it themselves.
First, I invite you to read tales here of Successful Sugar Kickers to learn how their lives have dramatically improved just by making that one diet change.
Then, given the exciting technology now available, you also can now listen right now to inspiring tales from more Successful Sugar Kickers.
I invite you to check out this last preview call for my Fast-Track, Kick-Sugar Countdown program.
Just click on the yellow buttons below to listen.Check out Part 1 now.
Stephanie continues to share here.
And now here’s Part 3. I invite you to listen below now.
Yes, Virginia, Jennifer, John, and Stephanie (or whatever your name is), when you kick (or cut back on) sugar and refined carbs, youi’ll marvel as benefits pile up. I daresay that you’ll experience all, if not some of these benefits — plus a lot more! You’ll:
* Boost your energy.
* Get along better with loved ones and not-so-loved ones.
* Banish your “brain fog.”
* Toss out your temper tantrums.
* Focus better.
* Watchthe pounds peel off easily.
* Look and feel better.
* And maybe even revv up your sex life.
Listen now to these Sugar Kickers.
Have you signed up for my Free End-of-Summer Tele-Party. Just sign up now here.