I generally shun trite metaphors, but this news from Wendy’s, the fast food outlet, really takes the cake! (Or should I say Frosty’s?)
First a quick background is in order. If you’ve read my book SUGAR SHOCK!, you’ll know that numerous medical studies conclude that consuming too many refined sweets and refined carbs could lead to obesity, cancer, heart disease and type 2 diabetes.
Which is why cutting back on sugar is a good idea.
But a promotion at Wendy’s restaurants in the Austin, Texas area came up with an alternate idea — eat more sugar to raise money for the Juvenile Diabetes Research Foundation (JDRF), which is dedicated to finding a cure for type 1 diabetes. an autoimmune disease that usually occurs in childhood.
Let’s face it: Sugar isn’t nutritionally ideal for people with either type 1 or type 2 diabetes.
Even so, as this press release points out, Pisces Foods, the local Wendy`s Franchise based in Austin, Texas, raised more than $72,000 this year for the JDRF by encouraging people to buy coupon books to get low-priced, sugar-loaded Frosty’s.