Join the conversation. Should a worldwide organization use the same name as a wildly popular book and programs by a famous speaker/author? Speak up now.
At its annual conference in San Diego this week, the National Speakers Association — which has been advancing the speaking profession since 1973 — announced that it was changing its name to “Platform.”
Wait a minute!
As I sat in the audience at this year’s NSA conference — which was really fabulous, by the way — this name change completely confused me.
More accurately, I felt very sorry for Michael Hyatt, the wildly acclaimed blogger, speaker and New York Times bestselling author of the fabulous book, Platform: Get Noticed in a Noisy World. which, incidentally, is a must read for any speaker or author.
I sympathized with Michael — former CEO of Thomas Nelson Publishers — because for years, he has contributed his brilliance, mined his creativity and allocated his hard-earned resources to invigorate and popularize the word, “Platform.”
For those of you not in the know about platforms, having one is imperative these days if you have a book, product, or talk. Learn about it from Michael Hyatt. (I also recommend that you read Seth Godin’s brilliant book, Tribes.)
As you may have guessed by now, I am a BIG fan of Michael Hyatt, which is why I’m posting off topic today.
Not only do I follow Michael’s blog and posts on his Facebook page, but I also often consult and implement his ideas from Platform: Get Noticed in a Noisy World. I’ve even traveled across country to attend one of Michael’s conferences, and I plan to fly to another one later this year.
Now you can understand why I”m so appalled and dismayed by the National Speakers Association’s name change to “Platform.”
How can the NSA do this to Michael Hyatt, who is, in effect, The Platform Man?
To begin with, Michael has a big platform of very engaged, loyal followers like me. Those of us in his tribe avidly read his thoughts on Facebook; follow him on Twitter;, check out his emails; and travel to attend events where he’s keynoting.
And consider this: Michael’s platform — at least on Facebook (41,770) and Twitter (224,000) — is far bigger than that of the National Speakers Association, which has only 16,824 fans in its private Facebook group and only 11,600 followers on Twitter.
Meanwhile, Michael Hyatt also runs his fabulous Platform University, of which I’m a member.
Furthermore, he hosts the acclaimed Platform Conference.
Michael also offers services to help speakers, authors and people like you and me build our platforms. By the way, stay tuned for my new, classier look, which soon will be unveiled on my website and blog, thanks to Michael’s Get Noticed theme.
PlatformNSASo why the heck is the reputable National Speakers Association — which prides itself on authenticity, originality and even ingenuity — stomping on the toes of Michael Hyatt, who, as a sought-after speaker, is essentially one of their own?
Frankly, I’m disappointed and surprised by this questionable move by the National Speakers Association.
Platform-Infographic-5701Indeed, this ill-advised name change puts me in an extremely awkward position.
I’m not yet a full-fledged member of NSA, but I’m a member of the amazing NSA Academy so I can develop skills to become a better speaker, which, in turn, will help me build my platform.
Plus, I greatly respect the many talented, remarkable NSA speakers, some of whom are bestselling authors with remarkable platforms of their own.
Furthermore, I’ve been eagerly looking forward to getting my NSA speaker certification.
Meanwhile, I certainly appreciate the NSA conventions, which, as I witnessed this week and in previous years, are classy, professional events.
But none of this changes the fact that NSA taking the name “Platform” is NOT a classy move.
More to the point, this name-change is completely lacking in integrity, a trait that many NSA members seek to possess. (See Kathleen Ann Thompson’s clever blog post about this.)
Not only that, but the NSA name change violates the organization’s own code of ethics, as Stu McLaren observes.
In short, my loyalty lies with Michael Hyatt, who expressed his astonishment in a Facebook post.
By the way, I even urge you to see the helpful infographic (to your left) that Michael created to help people like us build our platforms.
Frankly, I’m barffled. Didn’t the NSA name- rebranding committee — whose members were praised in the video below — do their homework or due diligence, as platform builder and blogger Daniel Decker asks?
Didn’t at least one member of this illustrious name-change committee do a Google search on the word “Platform” before stomping on Michael Hyatt’s brand and look?
Dian’t at least one committee member hear of Michael Hyatt?
It’s super easy to discover, as Mike Kim so eloquently blogs,.that Michael Hyatt “owns” the word, “Platform.”
Go ahead. Do a Google search now for the words, “Platform and Michael Hyatt.”
As of today, you’ll get a whopping 157,000 hits!
Isn’t t the NSA name change, in fact, brand theft, as Andy Traub suggests?
As you can tell, a number of us in Michael’s tribe are up in arms.
Sure, the concept of a platform has been dicussed for years in publishing and speaking circles and books that predate Michael’s have addressed this subject — but of all people today, Michael Hyatt is the go-to guru about the value of building your platform.
In fact, Hay House, publisher of my most recent book, Beyond Sugar Shock, even recommends that ALL of its authors or wanna-be authors read Michael Hyatt’s book, Platform: Get Noticed in a Noisy World.Likewise, my next publisher, Balboa Press, which has a partnership with Hay House, greatly respects Michael.
Of course, despite my background as an objective journalist, I make no claims to this being a measured post such as those by Ryan Avery or Stu McLaren.
What it comes down to is this: How can a speakers’ organization, which touts the value of crediblity and not stealing others’ material, in effect, create a name and logo that are uncannily similiar to one used for years by Michael Hyatt — whether they did so knowingly or not?
Now, I urge you: Put yourself in Michael Hyatt’s place. How would you feel if one day some organization took the name you’ve been spending years to brand?
I’d certainly be concerned if an organization with similiar goals to mine changed its name to Sugar Shock or Beyond Sugar Shock.
Therefore, as a Michael Hyatt fan, I urge the leadership of the National Speakers Association to:
Issue a formal apology to Michael Hyatt.
Totally abandon the name “Platform” as its new name.
Do due diligence and extensive research to ensure that it won’t again pick a brand that is already taken by another person or organization.
Make this entire name-change process more public and enlist feedback from ALL members of NSA and the Academy.
Please weigh in with your ideas. I’d love to hear what you think, but first, watch the video below where the name change (theft?) to Platform is announced at the recent National Speakers Association conference.
Join the conversation. So do you think the NSA name change is right or not? Speak up now. Also please share your comments with NSA leadership.
Join the conversation. Should a worldwide organization use the same name as a wildly popular book and programs by a famous speaker/author? Speak up now.
Join the Conversation: What expert would you like to hear in the first Sugar World Summit? Let us know now.
Sugar-World-Summit_w_Date.fw_Save the date Friday, October 17, 2014.
That’s when the frist Sugar World Summit — a virual event — will take place to educate, entertain and motivate you to Take Back Your Sugar Power.
The Sugar World Summit begins Friday, October 17 — exactly two weeks before Halloween, or what I like to call Sugar Overload Day.
Dr. Lustig During this once-in-a-lifetime virtual event, you’ll have access to world-renowned anti-sugar pioneers, scientists, researchers, New York Times bestselling authors, educators, and wellness gurus, who specialize in weight loss, emotional eating, compassion, mindful eating, and cravings.
We’re also planning a few surprise celebrity guests.
Sign up below now to get exciting details delivered directly to your in box.
In this Sugar World Summit, you’ll get both The Sweet News and The Sour News.
You’ll not only find out about sugar’s dangers, but you’ll also discover sweet, simple tools to help you let go of your addiction to sugary foods and much-like-sugar carbs (or what I call auickie carbs or culprit carbs.).
Among those who’ve already agreed to participate are:
Dr. Robert Lustig, pediatric endocrinologist and New York Times bestselling author of Fat Chance: Beating the Odds Against Sugar, Processed Food, Obesity & Disease. His “Sugar: The Bitter Truth” lecture has had more than 4.6 million hits on YouTube. Photo shown above.
Dr. Mark Hyman, chairman of the Institute for Functional Medicine, medical editor at the Huffington Post, on the Medical Advisory Board at “The Doctor Oz Show,” and New York Times bestselling author of The Blood Sugar Solution 10-Day Detox Diet..
JJ Virgin, P.h.D., C.N.S., celebrity nutritionist, fitness expert, New York Times bestselling author, whose new book, JJ Virgin’s Sugar Impact Diet: Drop 7 Hidden Sugars, Lose Up To 10 Pounds, Just 2 Weeks, is being published days after the Sugar World Summit.
Dr. David Perlmutter, “Empowering Neurologist,” Linus Pauling award-winner and author of the # 1 New York Times bestselling Grain Brain.
Sarah Wilson, acclaimed Australian blogger, TV personality, journalist, author of I Quit Sugar and founder of the popular I Quit Sugar Community
Dr. Pamela Peeke, internationally recognized expert, physician, scientist and author of the New York Times bestselling author of The Hunger Fix: the 3 Stage Detox and Recovery Plan for Overeating and Food Addiction
Jimmy Moore, popular low-carb blogger, co-author with Dr. Eric Westman of Cholesterol Clarity. He shed 180 pounds and peeled off 20 inches by quitting sugar and going low carb.
Dr. Richard Johnson, a practicing physician, acclaimed clinical scientist and author of The Sugar Fix::What You Don’t Know about Fructose and HFCS Could Kill You.
Serge H. Ahmed, Ph.D., CNRS Research Director, Principal Investigator & Team Leader, Addiction, Compulsion and Dopamine Dysregulation Syndrome, Université de Bordeaux. He’s done fascinating research on addcition, sugar and cocaine.
Dr Pedram Shojai, former Taoist monk, physician of Chinese medicine and founder of founder of the popular site, Well.org,
Trudy Scott, nutritionist, food-mood expert and author of The Antianxiety Food Solution
Kristin Neff, PhD., Associate Professor, Human Development and Culture, Educational Psychology Dept., University of Texas at Austin and author of Self-Compassion: The Proven Power of Being Kind to Yourself
Roberta Ruggiero, founder of the Hypoglycemia Support Foundation and author of Do’s and Don’ts of Hypoglycemia. An Every Day Guide to Low Blood Sugar.
Ann Louise Gittleman, Ph.D., CNS, leading nutritional expert and bestselling author of 30 books, including Zapped: Why Your Cell Phone Shouldn’t be Your Alarm Clock and 1,268 Ways to Outsmart the Hazards of Electronic Pollution and Get the Sugar Out, Revised and Updated: 501 Simple Ways to Cut the Sugar Out of Any Diet
High Voltage (Kathie Dolgin), author of Sugar Savvy and founder of Energy Up Voltage Approved, Inc. (EUVA), a nonprofit organization to fight teenage obesity and to prevent type 2 diabetes and other diseases, particularly among teenage girls.
Sign up now for this exciting Sugar World Summit so you won’t be left out in the cold this holiday season with all those tempting “treats,” which can trick you into weight gain, mood swings, low libido, heart disease, and more.
So why would you want to quit or cut back on sugar? Well, you could: :
Easily shed your dreaded excess weight.
Leave behind your depression and get filled up with good cheer, passion and enthusiasm.
Have enough energy to keep up with your kids or perform well on the job..
Tame Your Cravings™ for sugary, salty or fatty unreal foods.
Banish your horribly annoying brain fog and begin to concentrate with a razor-sharp focus..
Rev up your libido so you’ll be thrilled with your time alone in the bedroom with your beloved..
Ditch those debilitating female ailments (either PMS or menopause, depending on your time of life.)
And much more.
Connie-headshot (2)Connie Bennett is a former sugar-addicted journalist. After kicking sugar on doctor’r orders in 1998, all 44 of her ailments vanished. Connie is now known as The Sweet Freedom Guide, and she is a transformational speaker, blogger, certified health coach, certified life coach, Gab with the Gurus host, and bestselling author of Beyond Sugar Shock, which was praised by many experts such as Dr. Wayne W. Dyer and Dr. Daniel Amen. Her first book, Sugar Shock. was praised by Dr. Mehmet Oz. Connie’s next book will be out later this year.
Join the Conversation: What expert would you like to hear in the first Sugar World Summit? Tell us know now.
Blog founder Connie Bennett — also known as The Sweet Freedom Coach — is the bestselling author of Beyond Sugar Shock and Sugar […]
Often, just about whenever journalists, radio hosts or TV reporters interview me, they ask me what I mean by the phrase “Sugar Shock.”
As you can guess, I’ve thought about this a log, given that I wrote a book called Sugar Shock!
Here’s how I define Sugar Shock.
Bear in mind that this Sugar Shock is a condition that afflicts millions of people
worldwide, including possibly as high as 80 percent to 90 percent of the U.S. population.
SUGAR SHOCK™ – A mood-damaging, personality-bending, health-destroying, confusion-creating constellation of symptoms affecting millions of people worldwide, who often turn to processed sweets and much-like-sugar carbs, which send their blood sugar levels wildly soaring and plummeting.
These people are suffering from what they may call sugar addiction or carb addiction.
The term Sugar Shock is intended to encompass the often-misdiagnosed and maligned
condition of reactive hypoglycemia (low blood sugar), as well as other blood sugar disorders,
from insulin resistance to diabetes.
Considerable research reveals that repeatedly overconsuming sweeteners, dessert foods,
and culprit, quickie carbs (such as white rice, French bread, chips, etc.) wreaks havoc on
your blood sugar levels, overstimulates insulin release, triggers inflammation, and
could contribute to more than 150 health problems, including obesity, diabetes, heart
disease, cancer, polycystic ovary syndrome, severe PMS, failing memory, depression,
mental confusion or “brain fog,” mood swings, Candida, sexual dysfunction, infertility,
wrinkles, acne, and early aging.
Victims of Sugar Shock also may experience such baffling symptoms as excessive fatigue,
headaches, dizziness, cold sweats, anxiety, irritability, tremors, crying spells, drowsiness or
the opposite (sleeplessness), forgetfulness, heart palpitations, nightmares, blurred vision,
muscle pains, temper outbursts, suicidal thoughts, and more.
Ultimately, this insidious Sugar Shock roller-coaster effect brought on by eating
too many inferior carbs hampers sufferers’ ability to function at full throttle–or even
Learn more about the dangers of Sugar Shock in my book Sugar Shock!
Get tips to break free of your sugar addiction by joining my End-of-Summer Tele-Party on Tues., Aug. 31. Sign up here. http://bit.ly/bx8Bkf
Ellen DeGeneres deserves a hearty congratulations goes to you for making it to Day 3 of kicking sugar.
Please join me in thanking Ellen for drawing the attention of millions to the need to cut sugar out of their lives.
Hang in there, Ellen: I predict that soon, you’ll get benefits galore. Expect to get more energy, find it easier to concentrate, painlessly shed a few pounds and maybe even be funnier — though I can’t fathom how that’s possible, because you’re already so hilarious!
Also, thank you, Ellen, for pointing out that we need to bring sweetness into our lives. So true! Interestingly, I like to point out — as I do in talks and as I did in my book SUGAR SHOCK! — that life is much sweeter without all sugar and refined sweets.
Friends and readers of this Sugar Shock Blog, join Ellen in her kick-sugar quest!
Learn how to Be a Part of the Show here.
For those of you who seek to kick sugar, I invite you to get lots of tips and FREE STUFF at my website to help you release your habit.