Let’s face it. During the holiday season, in particular, it can be especially tough to pass up on fatty, salty, sugary temptations, which will pack on pounds, make your clothes too tight, and lead you to believe that you have no will power.
The first step to step into your strength is to realize that advertising influences our eating behaviors and may trigger our cravings for certain junk foods.
Try to remember the last time ads subtly recommended that you eat some junk foods.
- Were you reclining on your couch or bed, watching your favorite television show(s) and then up popped ads for rich, enticing, super-savory chocolate treats?
- Or while at the movie theater, did you see ads subtly recommending that you drink soda or eat popcorn?
Did you feel out of control later?
- Did you feel driven to get some chocolate, popcorn or soda?
- Were you make your own choices or did the ads dictate your behavior?
That’s the power of food cues in advertising.
But you can Take Back Your Food Power, even during the holiday season when advertising for unhealthy food substances is in full force.
Later, I’ll share Easy Ways to Take Back Your Power, but for now, you need to know that science shows the power of advertising.
Indeed, recent reviews of the scientific evidence on advertising and eating behavior reveal a definitive link.